Weekend Retail Store Meetings Related to New iPad-Focused Staff Software? [Updated: Minor Store Makeovers]

There has been a considerable amount of back-and-forth regarding staff meetings and other activities reportedly scheduled for this weekend at Apple's retail stores, with some speculation suggesting that Apple could be readying a product launch or other activities related to the company's 10th anniversary of the opening of its first retail stores.

It is beginning to appear, however, that the events may be a revamp of on-floor sales procedures that could see the company equipping its sales staff with iPads for checkout and on-floor demonstration purposes. We had heard last month that the events were related to internal training rather than a special event or launch, but continued rumors have brought ongoing attention to the possibility of something more.

Yesterday, 9 to 5 Mac reported that it had received hints of the events being related to "Apple Store 2.0", suggesting that the changes would be bringing significant changes to the functioning of the company's retail stores.

apple retail ipads

Stocks of iPad 2s waiting for on-floor deployment at Apple retail store

AppleInsider now appears to be filling in the picture with a new report claiming that Apple retail stores have received shipments of dozens of iPads that appear to be destined for on-floor staff usage and are said to be set to be equipped with a new version of the company's "RetailMe" software to support the rollout.

People familiar with Apple's retail operations revealed that stores across the U.S. have been stocked with dozens of iPads that are being prepared for use by employees. Training and utilization of the hardware could begin as soon as this weekend.

In one location, nearly 40 iPads were supplied for a store with about 100 specialists. Based on those numbers, everyone working on any given day could be equipped with an iPad, perhaps in place of an iPod touch-based EasyPay terminal, which Apple stores switched to in 2009.

The new RetailMe software offering product information and training materials for sales staff is said to potentially be the subject of the "gigabytes" of training data previously claimed to be scheduled for download to Apple's stores on Saturday, although that theory has yet to be confirmed.

Update: 9 to 5 Mac has more on the retail revamp, claiming that Apple will be rolling out a number of enhancements to its stores including dedicated "Startup Sessions" areas for personal setup, iPad-based signage and information stations next to display machines, and new visual displays and sound systems. Finally, the company is said to be rolling out a revamped Apple Store application for iOS devices to assist customers with their in-store experience.

Popular Stories

CarPlay Hero

Apple Releases Wireless CarPlay Fix

Wednesday April 16, 2025 11:28 am PDT by
If you have been experiencing issues with wireless CarPlay in your vehicle lately, it was likely due to a software bug that has now been fixed. Apple released iOS 18.4.1 today, and the update's release notes say it "addresses a rare issue that prevents wireless CarPlay connection in certain vehicles." If wireless CarPlay was acting up for you, updating your iPhone to iOS 18.4.1 should...
Beyond iPhone 13 Better Triad

Apple's 20th Anniversary iPhone May Finally Go All Screen

Tuesday April 15, 2025 6:31 am PDT by
Apple is preparing a "bold" new iPhone Pro model for the iPhone's 20th anniversary in 2027, according to Bloomberg's Mark Gurman. As part of what's being described as a "major shake-up," Apple is said to be developing a design that makes more extensive use of glass – and this could point directly to the display itself. Here's the case for Apple releasing a truly all-screen iPhone with no...
iOS 19 Roundup Feature

iOS 19 Will Add These New Features to Your iPhone

Tuesday April 15, 2025 7:37 am PDT by
The first iOS 19 beta is less than two months away, and there are already a handful of new features that are expected with the update. Apple should release the first iOS 19 beta to developers immediately following the WWDC 2025 keynote, which is scheduled for Monday, June 9. Following beta testing, the update should be released to the general public in September. Below, we recap the key...
maxresdefault

iPhone 17 Pro Launching Later This Year With These 12 New Features

Sunday April 13, 2025 7:52 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Subscribe to the MacRumors YouTube channel for more videos. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and ...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday April 17, 2025 4:12 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Friday April 18, 2025 5:16 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
iOS 18

Apple Releases iOS 18.4.1 With Bug Fixes

Wednesday April 16, 2025 10:11 am PDT by
Apple today released iOS 18.4.1 and iPadOS 18.4.1, minor updates to the iOS 18 and iPadOS 18 operating systems that came out last September. iOS 18.4.1 and iPadOS 18.4.1 come two weeks after the launch of iOS 18.4 and iPadOS 18.4. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. There have been complaints about ...
tvOS 18 Thumb 1

Apple Releases tvOS 18.4.1

Wednesday April 16, 2025 10:04 am PDT by
Apple today released tvOS 18.4.1, a minor update to the tvOS 18 operating system that came out last September. tvOS 18.4.1 comes two weeks after Apple released tvOS 18.4, and it is available for the Apple TV 4K and Apple TV HD models. tvOS 18.4.1 can be downloaded using the Settings app on the ‌Apple TV‌. Open up Settings and go to System > Software Update to get the new software....
iPhone Security Feature 25

Five iPhone Security Features You Should Be Using

Wednesday April 16, 2025 4:15 pm PDT by
Apple has quite a few security features that it's added to iPhones, iPads, and Macs over the years. Now more than ever, it's important to make sure you're taking advantage of the built-in security tools that are available to keep yourself and your data safe, so we've rounded up a list of the most important options. If you don't already have these enabled, you might want to consider turning...

Top Rated Comments

Themaeds Avatar
182 months ago


A few changes I would suggest
1. Instruct employees how to shave and keep a neat appearance
2. Improve on the 30 to 45 minutes they are running late for appointments.
3. Block Facebook from store computers.


Asking a hipster to shave his beard is like knocking Thor's hammer out of his hand! How dare you!
Score: 5 Votes (Like | Disagree)
SixPenceRicher Avatar
182 months ago


I agree 100%. I hate Apple stores, mostly because they are packed with people that have no intention of buying anything. I avoid them at all costs.

Are you suggesting that there is no correlation between the most profitable retail stores in the world, and the fact that they are always packed full of people "not buying anything"?

How else would you explain the fact that any other retailer on the planet would drop their shorts for such a "problem"?
Score: 4 Votes (Like | Disagree)
blackpond Avatar
182 months ago
"Symmetrical Device Stacking. Just like the Apple mass internal training of 2010."

"You're right, no human being would stack iPads like this."
Score: 4 Votes (Like | Disagree)
ivladster Avatar
182 months ago


A few changes I would suggest
1. Instruct employees how to shave and keep a neat appearance
2. Improve on the 30 to 45 minutes they are running late for appointments.
3. Block Facebook from store computers.

Pretty ironic, judging by your avatar image. Where's the freedom gone? Instruct? Block? That's a tea party?
Score: 4 Votes (Like | Disagree)
joshs2000ss Avatar
182 months ago
I wouldn't want to carry an iPad around all day. I know it's not that heavy, but much more cumbersome than the iPod.

Maybe they can carry it "Flava-flav" style? :D
Score: 4 Votes (Like | Disagree)
SixPenceRicher Avatar
182 months ago
If this is a sales process retooling, it wouldn't surprise me at all that they would have mandatory meetings to get everyone up to speed on the new process. Apple's retail stores are the most profitable retail stores on the planet (based on floor space), and anything that Apple does to improve the retail sales process should be considered a competitive advantage. For instance, if this retooling results in better sales flow, thus increased revenue, it will make for even better margins (where Apple's competitors still can't find their ass with both hands).

Also, consider the new iCloud service. What better way to up-sell customers than to have an online review of benefits, quick demos, and other "salesy" stuff when the customer is checking out -- and to have all of it well-presented (polished, attractive, good flow) during the sales process. It makes a difference, and would be a welcome and effective way to drive new service sales.
Score: 3 Votes (Like | Disagree)