Apple Schedules Extended Retail Meetings May 22nd Sparking Speculation About Event

fifthavenue gallery image1
MacStories reports that Apple retail stores are holding all-hands employee meetings on Sunday, May 22nd. While it's not unusual for Apple to hold such meetings, the early timing of the meeting seems strange.

Store meetings at 7AM Sunday across United States. Unusual time. Expecting some announcement. All stores, brand-wide US. Don't know about other countries.

While there had previously been some speculation about some sort of 10th anniversary Apple retail event, we'd heard that this may simply be due to training.

Boy Genius Report also details some of the seemingly extreme measures:

- There's an overnight shift planned for around 10-15 individuals at each Apple Store to work from late Saturday all the way through mid-Sunday.
- During the overnight shift, it's going to be required that employees lock cell phones in the main office. They will also have to sign an NDA with Apple.
- There are a wide variety of roles, we're told, for the overnight shift. This includes all visuals staff, a manager, a business team member, a few Genius team members, one back-of-house employee, and a few generic Apple specialists.
- Apple stores have apparently already received hardware to install, and are expecting more hardware to come on Friday or Saturday. All materials that Apple stores have received have been instructed to be under lock and key until after close on Saturday night.
- Apple employees will be putting up black curtains at all stores so that people walking outside cannot see inside.
- Employees have had to download gigabytes of data from Apple corporate labeled, "training" in a password-protected zipped folder that won't accessible to managers or anyone else until Saturday afternoon.
- Lastly, all Apple retail stores have mandatory meetings on Sunday, May 22nd. Most meeting are scheduled for the morning, but there are evening meetings as well.

Popular Stories

iPhone SE 4 Vertical Camera Feature

iPhone SE 4 Production Will Reportedly Begin Ramping Up in October

Tuesday July 23, 2024 2:00 pm PDT by
Following nearly two years of rumors about a fourth-generation iPhone SE, The Information today reported that Apple suppliers are finally planning to begin ramping up mass production of the device in October of this year. If accurate, that timeframe would mean that the next iPhone SE would not be announced alongside the iPhone 16 series in September, as expected. Instead, the report...
iPhone 17 Plus Feature

iPhone 17 Lineup Specs Detail Display Upgrade and New High-End Model

Monday July 22, 2024 4:33 am PDT by
Key details about the overall specifications of the iPhone 17 lineup have been shared by the leaker known as "Ice Universe," clarifying several important aspects of next year's devices. Reports in recent months have converged in agreement that Apple will discontinue the "Plus" iPhone model in 2025 while introducing an all-new iPhone 17 "Slim" model as an even more high-end option sitting...
Generic iPhone 17 Feature With Full Width Dynamic Island

Kuo: Ultra-Thin iPhone 17 to Feature A19 Chip, Single Rear Camera, Semi-Titanium Frame, and More

Wednesday July 24, 2024 9:06 am PDT by
Apple supply chain analyst Ming-Chi Kuo today shared alleged specifications for a new ultra-thin iPhone 17 model rumored to launch next year. Kuo expects the device to be equipped with a 6.6-inch display with a current-size Dynamic Island, a standard A19 chip rather than an A19 Pro chip, a single rear camera, and an Apple-designed 5G chip. He also expects the device to have a...
iPhone 16 Pro Sizes Feature

iPhone 16 Series Is Less Than Two Months Away: Everything We Know

Thursday July 25, 2024 5:43 am PDT by
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
icloud private relay outage

iCloud Private Relay Experiencing Outage

Thursday July 25, 2024 3:18 pm PDT by
Apple’s iCloud Private Relay service is down for some users, according to Apple’s System Status page. Apple says that the iCloud Private Relay service may be slow or unavailable. The outage started at 2:34 p.m. Eastern Time, but it does not appear to be affecting all iCloud users. Some impacted users are unable to browse the web without turning iCloud Private Relay off, while others are...
iPhone 17 Plus Feature Purple

iPhone 17 Rumored to Feature Mechanical Aperture

Tuesday July 23, 2024 9:32 am PDT by
Apple is planning to release at least one iPhone 17 model next year with mechanical aperture, according to a report published today by The Information. The mechanical system would allow users to adjust the size of the iPhone 17's aperture, which refers to the opening of the camera lens through which light enters. All existing iPhone camera lenses have fixed apertures, but some Android...

Top Rated Comments

zbeebs Avatar
172 months ago
May 22nd? They probably just want to figure out who's missing after the Rapture the day before.
Score: 27 Votes (Like | Disagree)
barkomatic Avatar
172 months ago
A black curtain blocking the view of people walking by, a required NDA for employees, and mysterious hardware under lock and key.

I have no idea what this could be, but that doesn't sound like a routine preparation for a back to school event or even the launch of the macbook air--unless they've changed it in a significant way maybe.
Score: 10 Votes (Like | Disagree)
mrfoof82 Avatar
172 months ago
It's a new dental plan I'm sure of it. :D

Lisa needs braces.
Score: 9 Votes (Like | Disagree)
Full of Win Avatar
172 months ago
iPad socks? Can't see it being anything else.
Score: 9 Votes (Like | Disagree)
SockRolid Avatar
172 months ago
Cloud rollout?

+1 to the MobileMe and/or iTunes cloud rollout rumor mongers.
Score: 8 Votes (Like | Disagree)
joel6653 Avatar
172 months ago
They could be celebrating...

...the fact that the world will not have come to an end the day before, as some have predicted it will.:)
Score: 8 Votes (Like | Disagree)