iPad 2 Launches in China to Long Lines and Sellouts

102217 ipad 2 china launch line 500
iPad 2 line at Apple's Sanlitun retail store in Beijing

Apple yesterday launched the iPad 2 in China, officially bringing its six Wi-Fi capable models (three black and three white) to the country for the first time. M.I.C gadget has an extensive gallery of photos from the launch at Apple's Sanlitun retail store in Beijing, where hundreds of customers waited in line for the 8:00 AM launch and supplies sold out in just four hours.

102218 ipad 2 china launch staff 500
Final staff briefing before launching the iPad 2 at Sanlitun retail store

Apple also launched sales through its online store in China, debuting with shipping estimates of 1-2 weeks. But even those supplies quickly dried up and the company's online store has stopped taking orders for all six models of the device, simply noting "no supply" as a shipping estimate.

102217 ipad 2 china launch doors 500
Preparing to open the doors at Sanlitun retail store

Pricing for the new Wi-Fi iPad 2 models in China is set approximately 15% higher than in the United States, with 16 GB models coming in at 3,688 yuan ($568), 32 GB models at 4,488 yuan ($691), and 64 GB models at 5,288 yuan ($814).

Apple has placed considerable focus on building out its presence in China, with the company's four retail stores in the country ranking as the highest-grossing locations in the company's chain of over 300 stores. The company publicly stated in early 2010 that it planned to open up to 25 retail stores in China over the following two years, although the company has reportedly scaled back on the planned number and slowed the development slightly as it has shifted its strategy toward larger, more iconic stores.

Last October, the company opened a Chinese version of its online store as well as a Chinese-language edition of the App Store.

Related Roundup: iPad
Buyer's Guide: iPad (Neutral)
Related Forum: iPad

Popular Stories

streaming black friday 2025

Black Friday Streaming Deals Include Big Savings on Disney+, Hulu, Apple TV, and More

Monday November 24, 2025 8:03 am PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
Apple Foldable Thumb

Foldable iPhone to Debut These Three Breakthrough Features

Tuesday November 25, 2025 7:09 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
General Black Friday Deals 25 Red

Apple Black Friday Deals Available Now on AirPods, iPads, Accessories, and More

Friday November 21, 2025 8:48 am PST by
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When...
General Apps Messages Redux

Singapore Orders Changes to iMessage by December

Tuesday November 25, 2025 6:39 am PST by
Singapore has ordered Apple to block or filter messages on iMessage that impersonate government agencies, requiring the company to implement new anti-spoofing protections by December as part of efforts to curb rising online scams, the Straits Times reports. Singapore's Ministry of Home Affairs (MHA) said that it had issued an Implementation Directive to Apple under the Online Criminal Harms...
maxresdefault

The MacRumors Show: iPhone 18 Pro Looks Like a Huge Upgrade

Friday November 21, 2025 9:10 am PST by
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models. Subscribe to The MacRumors Show YouTube channel for more videos Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...
iOS 26

iOS 26.2 Adds These New Features to Your iPhone

Thursday November 20, 2025 10:50 am PST by
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date. Keep reading...
iOS 26 on Three iPhones

iOS 27 Will Reportedly Have Two Key Upgrades

Sunday November 23, 2025 8:48 am PST by
iOS 27 will reportedly have two major elements: quality improvements and new AI features. In his Power On newsletter today, Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving "quality and underlying performance" over adding new features. Gurman said there is one exception to this rule, though, as he expects...
apple news banner

Apple News Loses CNN

Monday November 24, 2025 7:56 am PST by
American multinational news company CNN has abruptly pulled its content from Apple News, Semafor reports. CNN quietly removed its stories from Apple News over the weekend and there is no longer a feed from the network to subscribe to in the app. This effectively ends its distribution agreement with Apple while the two sides negotiate new terms. Discussions are apparently ongoing and CNN's...
iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...

Top Rated Comments

Winni Avatar
190 months ago
Right if you say so. Please do stroke those specs as much as you want. I will stay with my sweet smooth and sexy ipad 2

http://en.wikipedia.org/wiki/Sarcasm
Score: 6 Votes (Like | Disagree)
Jaymes Avatar
190 months ago
I don't think that photo qualifies as a long line in China. Folks are probably arriving excited to be "only" number 1375.
Score: 4 Votes (Like | Disagree)
Atlantico Avatar
190 months ago
Great that Apple's iPad is successful in China too! Isn't it all over the world anyway? :P

But to put a little perspective on the line. China has a population of about 1300 million people, and 4 Apple retail stores. A considerable amount of these people are 'middle-class' or higher. That's a lot of people per store.

http://www.apple.com.cn/retail/storelist/

I would expect long lines :)
Score: 2 Votes (Like | Disagree)
deadkennedy Avatar
190 months ago
I like how China has progressed into a developed nation. Sure they have problems, but I can certainly see them as being the world's greatest superpower by 2025.
Score: 2 Votes (Like | Disagree)
Dr McKay Avatar
190 months ago
Almost as many negatives as positives.

Apple haters disproving of another successful launch?

Or

Disgruntled Americans, thinking it shouldn't be launched in another country when USA is having shortages?

:D
Score: 2 Votes (Like | Disagree)
officerdick Avatar
190 months ago
好的!
Score: 2 Votes (Like | Disagree)