Apple's App Store today reached 10 billion downloads since its inception in 2008, and along with the milestone comes the end of the company's "10 Billion App Countdown" promotion. The winner of the promotion, who is yet to be announced, will be awarded a $10,000 iTunes Store gift card.
App Store download growth since launch
The App Store took only a little over two and a half years to reach the ten-billion milestone, while Apple's iTunes Store took almost seven years from its 2003 launch to hit the same milestone for music downloads.
Update: Apple has issued a press release announcing that Gail Davis of Orpington, Kent, UK has been named winner of the contest. Davis, who won the contest with her download of Paper Glider, will receive an iTunes gift card worth $10,000.
"With more than 10 billion apps downloaded in just two and a half years - a staggering seven billion apps in the last year alone - the App Store has surpassed our wildest dreams," said Philip Schiller, Apple's senior vice president of Worldwide Product Marketing. "The App Store has revolutionized how software is created, distributed, discovered and sold. While others try to copy the App Store, it continues to offer developers and customers the most innovative experience on the planet."
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of May 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone X ...
Wednesday May 28, 2025 11:56 am PDT by Juli Clover
With the design overhaul that's coming this year, Apple plans to rename all of its operating systems, reports Bloomberg. Going forward, iOS, iPadOS, macOS, tvOS, watchOS, and visionOS will be identified by year, rather than by version number. We're not going to be getting iOS 19, we're getting iOS 26.
iOS 26 will be accompanied by iPadOS 26, macOS 26, tvOS 26, watchOS 26, and visionOS 26...
The popular messaging app WhatsApp has teased a long-awaited iPad app, which would be offered alongside its existing iPhone and Mac apps.
The official WhatsApp account on X today reacted with an eyes emoji to a post saying that WhatsApp should release an iPad app. This could be a hint that Meta is gearing up to release WhatsApp for iPad, which has already been available for beta testing via...
WWDC 2025 is just two weeks away as of today, with Apple's opening keynote scheduled for Monday, June 9 at 10 a.m. Pacific Time.
During the keynote, Apple is expected to announce iOS 19, iPadOS 19, macOS 16, watchOS 12, tvOS 19, visionOS 3, and other software updates, along with new Apple Intelligence features. In some years, there are also hardware announcements at WWDC, but there are no...
Apple has scrapped some of the features that it had planned for its long-rumored smart home hub device, according to Bloomberg's Mark Gurman.
"I'm told that Apple has pulled some bolder features from the device that could reappear in subsequent models," wrote Gurman, in his Power On newsletter this week. However, he did not reveal any of the specific features that were pulled.
Apple made...
Apple is reportedly preparing to implement significant iPhone hardware redesigns each year for the next three generations.
According leaks from the Chinese supply chain disclosed by Weibo user "Digital Chat Station," Apple plans to carry out a series of phased industrial design changes affecting different parts of the iPhone across three consecutive years: 2025, 2026, and 2027. The changes...
Apple had plans to offer a Starlink-like satellite home internet service in collaboration with Boeing, The Information reports.
Starting in 2015, Apple held discussions with Boeing about "Project Eagle," a plan to launch a service to provide wireless internet services to iPhones and homes. The companies would have launched thousands of satellites into orbit around the Earth to beam internet...
Apple recently raised prices for its iCloud+ plans in Brazil, Chile, and Peru, according to a support document updated last Thursday.
The table below outlines the price changes in each country.
Country
Old Prices
New Prices
Brazil
50GB: R$ 4.90
200GB: R$ 14.90
2TB: R$ 49.90
6TB: R$ 149.90
12TB: R$ 299.90
50GB: R$ ...
