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Jobs Says Apple TV App Store Could Launch When the Time is Right

Earlier today, we suggested that Apple was likely planning an App Store for the new Apple TV which is based on iOS. It seems Steve Jobs was actually very open about this possibility in a Bloomberg Businessweek interview earlier this month (via jaw04005).

What Jobs didn't say is that Apple wants to become king of the living room. He tells Bloomberg Businessweek that when the time is right, Apple could open an App Store for the TV that could do for television sets what all those apps have done for the iPhone.

An App Store for AppleTV-specific apps could increase the utility of what initially seemed a disappointing upgrade. Some are already excited about the implications that AirPlay will have now that it seems likely that any H.264 video application could stream content to the Apple TV.

Related roundup: Apple TV

Top Rated Comments

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51 months ago

ATV doesn't need internal hard, because it has a mini USB plug. with the USB plug you can connect a 10TB NAS to it.

Why not use the Ethernet port to connect the NAS? That would be a lot easier.
Rating: 1 Votes
51 months ago

There's only one memory chip in the new Apple TV [max 256 KB] and the A4 is not running at full speed, but at a lower clock rate.

What are you talking about? I think I heard 16 GB somewhere. There is no way the operating system is going to fit in less the 400 MB. Sounds like you are making things up.
Rating: 1 Votes
51 months ago

You are the second to suggest this, but you are flat out wrong. I'm not going to keep repeating myself over and over again to explain why so I suggest you look for that post instead of posting nonsense all over again. For starters, you might look at the control interface (or the total lack of one unless you count the hopelessly outdated Front Row) and the total lack of Blu-Ray support in OSX.

Ironically, a *PC* running Windows7, ironically, COULD do and be what I talk about if it had a proper unified control interface that is simple enough to use in home theaters (i.e. you should not have to run it like a regular computer). But a Mac is wholly inadequate for the job given its tiny internal hard drive (2.5" based is unacceptable given you cannot even fit 1TB in it and having to expand externally defeats the point of a home theater shaped box). You cannot access existing HD rentals (that ATV uses) from a Mac Mini under ANY circumstance (defeats the ENTIRE point of the box). There is no simple living room method to convert DVDs, let alone Blu-Ray discs to be stored on its hard drive or a house server (more work). Without the governing interface to make access to Netflix, Hulu, etc. easy to use from a remote type situation (or at least a good controller like a Wii type remote to make navigating such sites simpler), all you end up with is a bloody PC sitting in your living room and having to use the same old mouse-type controls that are NO GOOD for that kind of situation.

In short, your idea sucks because it's 85% incomplete and does not deal with ANY of the shortcomings of being used in a home theater environment. You could run something like Plex instead, but it no more handles Blu-Ray, ripping and encoding (ala iTunes CD ripping ease for movies) any more than iTunes or ATV does. In short, it's not a total or elegant solution to home theater AT ALL. The only benefit about ATV is the ability to handle 1080p and possibly internet-based video services from 3rd party software without "hacking". But you also lose the best feature of ATV over such a setup and that is the ability to rent thousands of HD titles (only a few can be rented or purchased outside ATV). And until recently, the Mac Mini didn't even have HDMI and thus it was unsuitable for rentals anyway.

Man, did you read the other guy's post and copy it point for point? Give it up. Apple already has rentals for all those movies. They can't seem to get the license to SELL those titles or use them with non-HDCP Macs and thus the reasons Steve has no rentals for the thousands of titles ATV handles for regular Macs and thus the reason that iTunes sucks so hard compared to Blu-Ray where thousands of movies are available to both buy and rent. Yes, you can encode your own stuff (illegally) from either BD rips or pirated material, but that is hardly an elegant home theater solution.

WTF is your point? You cannot rent most HD titles except through ATV. You cannot buy hardly any titles in HD from iTunes. iTunes will not handle any 3rd party formats (home videos will have to be converted to M4V to even watch them through that archival system). Worse yet, Apple is increasingly releasing buggered versions of iTunes in order to meet hardware release dates when the software clearly isn't ready (i.e. iTunes 10 crashes 50x more often than iTunes 9, but they had a deadline so they shoved it out the door anyway). If Apple wants to keep the reputation of iTunes mated with Apple hardware intact, they better start thinking more about QUALITY than being in a hurry to meet timetables. NO ONE wants a POS full of bugs and crashes or in the case of a certain iOS hardware device, dropping calls constantly because they were in a hurry to get your money.

Bullcrap. Content companies have NOTHING to do with ATV not sporting BD. They have nothing to do with a decent remote. They have nothing to do with app support. They have nothing to do a lack of 1080p support both on ATV and in iTunes. They have nothing to do with 3rd party format support in iTunes (so you don't have to convert all your existing material including home videos to M4V just to get them to work and then without 1080p and no DTS support or any other modern audio decoder support like Dolby True HD, etc.) They have nothing to do with a lack of gaming support on the the device of any kind, the lack of a front panel display for title information (forcing a TV/Projector to be on even when only playing music titles, wearing the bulbs out when it should be unneeded for music). It has nothing to do with a lack of facilities to converting your existing DVD collection as iTunes does for music CDs. It has nothing to do with the lack of an iTunes style visualizer to use with music CDs (only being able to watch photo slide-shows). It has nothing to do with the lack of support of UPnP or NAS storage devices (thus requiring a PC or Mac to be on and running in order to watch your streamed material). It has nothing to do with the lack of external drive support on the device (at least without hacking). The ATV interface doesn't even give the time of day (let alone weather reports like XBMC) despite the device having the time internally. Forget alarms or sleep modes, etc. I'm sure Hollywood prevented those from being included as well! :rolleyes: :rolleyes: :rolleyes:

WTF does any of that have to do with whether a consumer buys a product or not????? Oh, Steve is a great rich guy who made Pixar so I'm going to just buy anything he sells? Man, are you living in fan-boy world or something? Get with reality!

Well I would hope you know who they are. He than came back to Apple and pulled them out of near bankruptcy to now the Second highest company in Market Cap just under Exxon in just a little over 10 years. HOW IS THAT A RESUME!!

You don't seem to understand anything so I'm nor surprised. :rolleyes:

Suffice to say if you have a 120" screen with a high-end projector that does a crisp 1080p and you're sitting 10 feet away, you can EASILY see the difference between 720p and 1080p. And let me tell you that such a person is not going to want to watch relatively low bit-rate 720p when high bit-rate 1080p is available (i.e. Blu-Ray).

Many people's systems will not show a big difference, but that does not mean you build for the lowest common denominator. Suppose I cannot tell the difference between 480p and 1080p because I have a small HDTV and sit far away. Does that mean I should start a large DVD collection now? No, because in the future I may be able to afford/buy a larger TV and then all my videos would be sub-standard when if I had bought 1080p Blu-Ray, I'd be all set with content for my new screen. Similarly, why would someone purposely start buying a large collection of 720p movies when 1080p movies are available? Because Apple doesn't want to support them. Yeah, right. The person simply doesn't buy the Apple product and gets a Blu-Ray player or a video display from someone else. 1080p has been available for a decade and BD for over a half decade. Apple is living in the past and it's really starting to grate. People don't want to hear BS excuses about "bags of hurt". The only "bag of hurt" is Steve Jobs himself refusing to support technology by other companies that is clearly superior to the crap he's pushing in the iTunes store (most iTunes movies are NOT available to sell even in 720p! You have to get poorly encoded 480p stuff that doesn't even have Dolby Digital 5.1 sound from over 15 years prior! (e.g. even latter day Laserdisc supported Dolby Digital AC3 5.1!)

You don't need to stream a blu-ray "size" movie. 1080p will compress nicely to 1/4 that size without appreciable increase in artifacts. BD has the extra room so they use less compression. It's that simple. It doesn't mean a streamed movie has to be that large. A 4-5GB sized BD ripped/encoded movie will still look better than a 720p Apple 2.5 GB movie and it will stream just fine over a network. If you have 10Mbps Internet (increasingly common), it will stream in real time over the Internet even just as 720P Apple movies will on a 5Mbps network. You'd need a 40minute to 1 hour delay on a 5Mbps Internet connection (still competitive against having to drive to Best Buy or Hollywood Video in many cases to buy or rent a disc) and much more convenient. Once purchased, it will easily stream on 802.11N in real time.

Yes, let's put our entire lives on Apple servers so they can control our lives for us! I'm sure my personal data would be MUCH safer from hackers, etc. on Mobile Me than on my own Mac. Imagine if you're writing an important document with a word processor running "from the cloud" and the "cloud" goes down (for whatever reason from hacking to local power failure to a computer bug/glitch). YOU'RE FRAKED! You can reboot or switch computers or go to battery backup at home, but you cannot control what happens in North Carolina. So no thanks. I don't want the "cloud".

Dude apple tv is not for you! Get over it. There are other options but the vast majority of people out there will choose the apple tv, especially when it can airplay with the ipad\itouch\iphone. That alone is worth $99.
Rating: 1 Votes
51 months ago

When the time is right? Yes, instead of offering an innovative and interesting new product with all kinds of potential 3rd party support and things to look forward to, let's offer the same old product that didn't sell before for a somewhat lower price, take away all internal storage so it's even less useful in some areas, ignore ALL previous customer suggestions (say 1080p?) and hope it sells anyway. Then we'll hint that SOME DAY maybe we'll offer something useful or interesting to consumers IF we sell a whole boat load of them, which we won't because it's uninteresting and out of date just like the last version that didn't sell for squat. :rolleyes:

Sometimes I TRULY wonder how Steve ever got where he did. He'll show all this innovation in some areas like the iPhone but then appear to be Forrest Gump when it comes to something that's actually pretty simple like home theater products (i.e. offer the best quality and state of the art features for a reasonable price offering all the conveniences of the best products that already exist).

For example, if Apple TV had 1080p from the start, a DECENT sized hard drive (even if that meant making SLIGHTLY bigger to fit a 3.5" hard drive; imagine THAT!?!) contained a DVR and Blu-Ray drive with support to convert them to be stored in iTunes automatically (like they do for CDs; a license would make this possible), had a front panel display that at least had a CLOCK on it (rather than just a little led light that does squat) and maybe even display title/artist information so you can see what's playing music-wise when the TV is turned off and don't have to wear out your projector bulb just to see a flipping album cover endlessly...or perhaps offer a cool visualizer to watch while you listen? What's THAT?!? :rolleyes: ), put in place the ability to add features like Netflix support, etc. as they become available (i.e. give the thing proper hardware assisted video decoding) and supported ALL the available formats so you can watch your home movies etc. without having to convert them to M4V and left provisions in place for gaming (and included a "remote" that could be used for gaming ala the "wii") and offered it for around $500, MAYBE just MAYBE the thing would have actually SOLD because it would have the potential to replace most of the home theater gear out there (just add receiver and TV).

THAT is what it would take to be as innovative as an iPhone. Apple TV should be a general purpose computing device with slick controls that can be upgraded to do just about anything you'd want it to do, whether it be a DVR or a cookbook display for the TV in the kitchen/dining room. If it had the proper connections (e.g. input video as well as output it) and the right hardware inside (hardware assisted encoding/decoding) with enough room to store apps/videos/movies (1.5TB 3.5" drives and larger are DIRT CHEAP for goodness sake!), it could do for TV what the iPhone did for smart phones. But no, some of those things MIGHT cannibalize iTunes music/movie sales, so we cannot include them! Never mind that we claim we do not make much profit from selling those sorts of things. We simply CANNOT offer a user-friendly do-everything type device because we want to sell SD 480p movies with low-quality video encoding and Dolby Pro Logic 2-channel sound to people that don't think there is anything better.... :rolleyes:

While the geek crowd would cheer, it would still be at a pricepoint where consumers would roll their eyes at the device. Consumers make up more of the buying numbers of devices than the geek crowd ever will. Apple isn't dumb here and putting a $99 device that competes well with other $99 devices like Roku will put Apple ahead. Or did you miss where everyone is laughing at BoxeeBox right now, primarily because of price despite doing all that you said above?
Rating: 1 Votes
51 months ago

1: I have heard there is 16G of flash in :apple:TV

2: ->
Holy cow,
man, I don't know how many times I can say this: you don't need 1080p on an appleTV!!!!!!
the information content of the source material (itunes/anything on ipad) is WAAY WAAAAY below 1080p bit rate capability.
[sarcasm flag on]
you would be much better off buying a set of denon AKDL1's - now _they_ will get you unparalleled audio (and maybe video) performance -
or perhaps you need some speaker wire from from what I understand you can hear EVERYTHING with those cables.
[sarcast flag off]

seriously, before you rant about video quality - read the handbrake forums and the blue ray to apple tv threads here on MR.

you will find that 1080p is not useful unless you have high bit rate content to show it on.

that is all

no tv shows are in 1080p...only bluray is 1080p

Apple tv does not need to be 1080p
Rating: 1 Votes
51 months ago
Apple is always forward thinking, i think mobile me/idisk will stream directly from NC Data center and we heading towards cloud computing very soon. 16GB storage will act as a cache for streaming directly off the cloud.

Apple ecosystem is definitely looking good for years to come.
Rating: 1 Votes
51 months ago
When the time is right = when apps can be stored and run from 'the cloud' and when developers have been brought on board and start getting apps ready. That's my feeling on it anyway.
Rating: 1 Votes
51 months ago
A famous quote: "Nobody will ever need more than 640K".

An even more (in)famous quote: "No wireless. Less space than a nomad. Lame." That was the introduction to the discussion on Slashdot about the iPod when it was introduced in 2001, predicting that nobody would ever, ever consider buying an iPod. By now Apple has beaten the Walkman in unit sales, and Sony sold about 230 million of those.

Most people don't care about 1080p. They have no idea what it is. Most 1080p material is so compressed that it doesn't look any better than 720p. I wouldn't want to make any predictions about Apple TV sales, and numbers about sales seem hard to get, but I wouldn't bet against Apple.

When the time is right = when apps can be stored and run from 'the cloud' and when developers have been brought on board and start getting apps ready. That's my feeling on it anyway.

You know, my wireless network at home is a lot, lot faster than access to the cloud.
Rating: 1 Votes
51 months ago

I'm expecting 8GB, but would be pleased to see 16GB. It's got to have some capacity of onboard storage for iOS and any shipping apps (Netflix, iTunes, etc.). iOS apps don't take up that much space as it is. But especially if they're being served streaming video content from elsewhere.

I can confirm that it comes with 16GB.
Rating: 1 Votes
51 months ago
I don't see why people are saying it needs an input controller.

The point isn't that there will be iPhone apps running on the Apple TV.
The point is there will be Apple TV-designed apps running on the Apple TV.

Rating: 1 Votes

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