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Jobs Says Apple TV App Store Could Launch When the Time is Right


Earlier today, we suggested that Apple was likely planning an App Store for the new Apple TV which is based on iOS. It seems Steve Jobs was actually very open about this possibility in a Bloomberg Businessweek interview earlier this month (via jaw04005).

What Jobs didn't say is that Apple wants to become king of the living room. He tells Bloomberg Businessweek that when the time is right, Apple could open an App Store for the TV that could do for television sets what all those apps have done for the iPhone.

An App Store for AppleTV-specific apps could increase the utility of what initially seemed a disappointing upgrade. Some are already excited about the implications that AirPlay will have now that it seems likely that any H.264 video application could stream content to the Apple TV.

Related roundup: Apple TV

Top Rated Comments

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54 months ago

You are the second to suggest this, but you are flat out wrong. I'm not going to keep repeating myself over and over again to explain why so I suggest you look for that post instead of posting nonsense all over again. For starters, you might look at the control interface (or the total lack of one unless you count the hopelessly outdated Front Row) and the total lack of Blu-Ray support in OSX.

Ironically, a *PC* running Windows7, ironically, COULD do and be what I talk about if it had a proper unified control interface that is simple enough to use in home theaters (i.e. you should not have to run it like a regular computer). But a Mac is wholly inadequate for the job given its tiny internal hard drive (2.5" based is unacceptable given you cannot even fit 1TB in it and having to expand externally defeats the point of a home theater shaped box). You cannot access existing HD rentals (that ATV uses) from a Mac Mini under ANY circumstance (defeats the ENTIRE point of the box). There is no simple living room method to convert DVDs, let alone Blu-Ray discs to be stored on its hard drive or a house server (more work). Without the governing interface to make access to Netflix, Hulu, etc. easy to use from a remote type situation (or at least a good controller like a Wii type remote to make navigating such sites simpler), all you end up with is a bloody PC sitting in your living room and having to use the same old mouse-type controls that are NO GOOD for that kind of situation.

In short, your idea sucks because it's 85% incomplete and does not deal with ANY of the shortcomings of being used in a home theater environment. You could run something like Plex instead, but it no more handles Blu-Ray, ripping and encoding (ala iTunes CD ripping ease for movies) any more than iTunes or ATV does. In short, it's not a total or elegant solution to home theater AT ALL. The only benefit about ATV is the ability to handle 1080p and possibly internet-based video services from 3rd party software without "hacking". But you also lose the best feature of ATV over such a setup and that is the ability to rent thousands of HD titles (only a few can be rented or purchased outside ATV). And until recently, the Mac Mini didn't even have HDMI and thus it was unsuitable for rentals anyway.




Man, did you read the other guy's post and copy it point for point? Give it up. Apple already has rentals for all those movies. They can't seem to get the license to SELL those titles or use them with non-HDCP Macs and thus the reasons Steve has no rentals for the thousands of titles ATV handles for regular Macs and thus the reason that iTunes sucks so hard compared to Blu-Ray where thousands of movies are available to both buy and rent. Yes, you can encode your own stuff (illegally) from either BD rips or pirated material, but that is hardly an elegant home theater solution.



WTF is your point? You cannot rent most HD titles except through ATV. You cannot buy hardly any titles in HD from iTunes. iTunes will not handle any 3rd party formats (home videos will have to be converted to M4V to even watch them through that archival system). Worse yet, Apple is increasingly releasing buggered versions of iTunes in order to meet hardware release dates when the software clearly isn't ready (i.e. iTunes 10 crashes 50x more often than iTunes 9, but they had a deadline so they shoved it out the door anyway). If Apple wants to keep the reputation of iTunes mated with Apple hardware intact, they better start thinking more about QUALITY than being in a hurry to meet timetables. NO ONE wants a POS full of bugs and crashes or in the case of a certain iOS hardware device, dropping calls constantly because they were in a hurry to get your money.




Bullcrap. Content companies have NOTHING to do with ATV not sporting BD. They have nothing to do with a decent remote. They have nothing to do with app support. They have nothing to do a lack of 1080p support both on ATV and in iTunes. They have nothing to do with 3rd party format support in iTunes (so you don't have to convert all your existing material including home videos to M4V just to get them to work and then without 1080p and no DTS support or any other modern audio decoder support like Dolby True HD, etc.) They have nothing to do with a lack of gaming support on the the device of any kind, the lack of a front panel display for title information (forcing a TV/Projector to be on even when only playing music titles, wearing the bulbs out when it should be unneeded for music). It has nothing to do with a lack of facilities to converting your existing DVD collection as iTunes does for music CDs. It has nothing to do with the lack of an iTunes style visualizer to use with music CDs (only being able to watch photo slide-shows). It has nothing to do with the lack of support of UPnP or NAS storage devices (thus requiring a PC or Mac to be on and running in order to watch your streamed material). It has nothing to do with the lack of external drive support on the device (at least without hacking). The ATV interface doesn't even give the time of day (let alone weather reports like XBMC) despite the device having the time internally. Forget alarms or sleep modes, etc. I'm sure Hollywood prevented those from being included as well! :rolleyes: :rolleyes: :rolleyes:



WTF does any of that have to do with whether a consumer buys a product or not????? Oh, Steve is a great rich guy who made Pixar so I'm going to just buy anything he sells? Man, are you living in fan-boy world or something? Get with reality!


Well I would hope you know who they are. He than came back to Apple and pulled them out of near bankruptcy to now the Second highest company in Market Cap just under Exxon in just a little over 10 years. HOW IS THAT http://www.macworld.com/article/146035/2010/02/ipad_screen.html?lsrc=rss_mainFOR A RESUME!!



You don't seem to understand anything so I'm nor surprised. :rolleyes:

Suffice to say if you have a 120" screen with a high-end projector that does a crisp 1080p and you're sitting 10 feet away, you can EASILY see the difference between 720p and 1080p. And let me tell you that such a person is not going to want to watch relatively low bit-rate 720p when high bit-rate 1080p is available (i.e. Blu-Ray).

Many people's systems will not show a big difference, but that does not mean you build for the lowest common denominator. Suppose I cannot tell the difference between 480p and 1080p because I have a small HDTV and sit far away. Does that mean I should start a large DVD collection now? No, because in the future I may be able to afford/buy a larger TV and then all my videos would be sub-standard when if I had bought 1080p Blu-Ray, I'd be all set with content for my new screen. Similarly, why would someone purposely start buying a large collection of 720p movies when 1080p movies are available? Because Apple doesn't want to support them. Yeah, right. The person simply doesn't buy the Apple product and gets a Blu-Ray player or a video display from someone else. 1080p has been available for a decade and BD for over a half decade. Apple is living in the past and it's really starting to grate. People don't want to hear BS excuses about "bags of hurt". The only "bag of hurt" is Steve Jobs himself refusing to support technology by other companies that is clearly superior to the crap he's pushing in the iTunes store (most iTunes movies are NOT available to sell even in 720p! You have to get poorly encoded 480p stuff that doesn't even have Dolby Digital 5.1 sound from over 15 years prior! (e.g. even latter day Laserdisc supported Dolby Digital AC3 5.1!)



You don't need to stream a blu-ray "size" movie. 1080p will compress nicely to 1/4 that size without appreciable increase in artifacts. BD has the extra room so they use less compression. It's that simple. It doesn't mean a streamed movie has to be that large. A 4-5GB sized BD ripped/encoded movie will still look better than a 720p Apple 2.5 GB movie and it will stream just fine over a network. If you have 10Mbps Internet (increasingly common), it will stream in real time over the Internet even just as 720P Apple movies will on a 5Mbps network. You'd need a 40minute to 1 hour delay on a 5Mbps Internet connection (still competitive against having to drive to Best Buy or Hollywood Video in many cases to buy or rent a disc) and much more convenient. Once purchased, it will easily stream on 802.11N in real time.



Yes, let's put our entire lives on Apple servers so they can control our lives for us! I'm sure my personal data would be MUCH safer from hackers, etc. on Mobile Me than on my own Mac. Imagine if you're writing an important document with a word processor running "from the cloud" and the "cloud" goes down (for whatever reason from hacking to local power failure to a computer bug/glitch). YOU'RE FRAKED! You can reboot or switch computers or go to battery backup at home, but you cannot control what happens in North Carolina. So no thanks. I don't want the "cloud".



Dude apple tv is not for you! Get over it. There are other options but the vast majority of people out there will choose the apple tv, especially when it can airplay with the ipad\itouch\iphone. That alone is worth $99.
Rating: 1 Votes
54 months ago

There's only one memory chip in the new Apple TV [max 256 KB] and the A4 is not running at full speed, but at a lower clock rate.


What are you talking about? I think I heard 16 GB somewhere. There is no way the operating system is going to fit in less the 400 MB. Sounds like you are making things up.
Rating: 1 Votes
54 months ago

ATV doesn't need internal hard, because it has a mini USB plug. with the USB plug you can connect a 10TB NAS to it.


Why not use the Ethernet port to connect the NAS? That would be a lot easier.
Rating: 1 Votes
54 months ago

1: I have heard there is 16G of flash in :apple:TV

2: ->
Holy cow,
man, I don't know how many times I can say this: you don't need 1080p on an appleTV!!!!!!
the information content of the source material (itunes/anything on ipad) is WAAY WAAAAY below 1080p bit rate capability.
[sarcasm flag on]
you would be much better off buying a set of denon AKDL1's - now _they_ will get you unparalleled audio (and maybe video) performance -
or perhaps you need some speaker wire from http://www.pearcable.com/sub_products_anjou_sc.htm from what I understand you can hear EVERYTHING with those cables.
[sarcast flag off]

seriously, before you rant about video quality - read the handbrake forums and the blue ray to apple tv threads here on MR.

you will find that 1080p is not useful unless you have high bit rate content to show it on.

that is all
j


no tv shows are in 1080p...only bluray is 1080p

Apple tv does not need to be 1080p
Rating: 1 Votes
54 months ago

When the time is right? Yes, instead of offering an innovative and interesting new product with all kinds of potential 3rd party support and things to look forward to, let's offer the same old product that didn't sell before for a somewhat lower price, take away all internal storage so it's even less useful in some areas, ignore ALL previous customer suggestions (say 1080p?) and hope it sells anyway. Then we'll hint that SOME DAY maybe we'll offer something useful or interesting to consumers IF we sell a whole boat load of them, which we won't because it's uninteresting and out of date just like the last version that didn't sell for squat. :rolleyes:

Sometimes I TRULY wonder how Steve ever got where he did. He'll show all this innovation in some areas like the iPhone but then appear to be Forrest Gump when it comes to something that's actually pretty simple like home theater products (i.e. offer the best quality and state of the art features for a reasonable price offering all the conveniences of the best products that already exist).

For example, if Apple TV had 1080p from the start, a DECENT sized hard drive (even if that meant making SLIGHTLY bigger to fit a 3.5" hard drive; imagine THAT!?!) contained a DVR and Blu-Ray drive with support to convert them to be stored in iTunes automatically (like they do for CDs; a license would make this possible), had a front panel display that at least had a CLOCK on it (rather than just a little led light that does squat) and maybe even display title/artist information so you can see what's playing music-wise when the TV is turned off and don't have to wear out your projector bulb just to see a flipping album cover endlessly...or perhaps offer a cool visualizer to watch while you listen? What's THAT?!? :rolleyes: ), put in place the ability to add features like Netflix support, etc. as they become available (i.e. give the thing proper hardware assisted video decoding) and supported ALL the available formats so you can watch your home movies etc. without having to convert them to M4V and left provisions in place for gaming (and included a "remote" that could be used for gaming ala the "wii") and offered it for around $500, MAYBE just MAYBE the thing would have actually SOLD because it would have the potential to replace most of the home theater gear out there (just add receiver and TV).

THAT is what it would take to be as innovative as an iPhone. Apple TV should be a general purpose computing device with slick controls that can be upgraded to do just about anything you'd want it to do, whether it be a DVR or a cookbook display for the TV in the kitchen/dining room. If it had the proper connections (e.g. input video as well as output it) and the right hardware inside (hardware assisted encoding/decoding) with enough room to store apps/videos/movies (1.5TB 3.5" drives and larger are DIRT CHEAP for goodness sake!), it could do for TV what the iPhone did for smart phones. But no, some of those things MIGHT cannibalize iTunes music/movie sales, so we cannot include them! Never mind that we claim we do not make much profit from selling those sorts of things. We simply CANNOT offer a user-friendly do-everything type device because we want to sell SD 480p movies with low-quality video encoding and Dolby Pro Logic 2-channel sound to people that don't think there is anything better.... :rolleyes:


While the geek crowd would cheer, it would still be at a pricepoint where consumers would roll their eyes at the device. Consumers make up more of the buying numbers of devices than the geek crowd ever will. Apple isn't dumb here and putting a $99 device that competes well with other $99 devices like Roku will put Apple ahead. Or did you miss where everyone is laughing at BoxeeBox right now, primarily because of price despite doing all that you said above?
Rating: 1 Votes
54 months ago

Like the article says; it'll be interesting to see if the ATV comes with a reasonable amount of flash memory (16/32/64gb) like the iPhone et al... If it does it'll be a sign they're planning on including app download at some stage!



Much more likely to be 4 gigs or so.

The aTV *NEEDS* storage, simply to operate. It runs iOS, iOS needs a half to whole gig in root and another half to whole gig in the data area. In other words, it's going to have at least 1 to 2 gigs simply not to be a nonfunctional demo doorstop.

It will have a 4 or possibly 8 gigabyte chip inside. There is no reason whatsoever for a 16, apps are *NOT* that big. Not even written for 720p. Apple isn't stupid, they don't put huge great big quantities of flash in something that in all likelihood will never use it.
Rating: 1 Votes
53 months ago
Autumn 2010 : Apple announces quarterly results which show a 50 Billion Dollar revenue / 20 Billion Dollar profits trajectory. The analysts revise their expectations ..

Spring 2011 : after the iPad, the iPhone (now 5) is introduced in China, and generates hysteria, as well as a specific Verizon CDMA model for the US. The competitors announce models "soon to come", but fail to materialize ... Analysts revise their expectations again..

The analysts start to realize that instead of the iPad (now sold at more than three million per month) cannibalizing the Macs, each product or service of the Apple ecosystem strengthens each other, and that Apple is eating up every year a percentage of the huge PC market share. They revise their expectations accordingly ..


Autumn 2012 : Apple reinvents the watch: iWatch (human skin surface currents being used to transmit information to earphones. At that time, rumors already circulated that Apple was secretly working on a way to convey the audio information directly to the brain. Other rumors from sources (which insisted to remain unidentified) also speculated that Apple was working on the most secret project of its history (code name Wozniak), aiming at implementing a neuronal version of the iOS into the human brain (the only minor remaining technical difficulty being to implement into the human brain a 5.1 encoded audio information into the human brain).


Summer 2011 : Steve Jobs announces that a few billion Dollars out of Apple's cash will be used to launch Apple's largest private satellite constellation (this representing a tiny proportion of Apple's total cash). TV broadscasters feel uncomfortable ..

Spring 2012 : Apple reinvents the TV : iTV (British shareholders of ITV, the managers of which had previously expressed irritation about the use of this acronym, enthusiastically accept Apple's generous offer). The TV broadcasting industry understand that its destiny is sealed, and consists in being cut into tiny bits...

Summer 2013 : Apple reinvents the credit card : Steve announces that the iPhone now fully possesses credit card capabilities (with of course sophisticated authentication capabilities, and added value services for budget management, etc ...), and announces the creation of the Apple iBank. Although Banking companies publicly minimize the announcement, they infact are terrorized, as they know that Apple's gigantic cash makes this situation very dangerous for them.


Spring 2014 : the Apple profits have now jumped to the incredible amount of 40 Billion Dollars a year, turning Apple shares into the largest stock among any companies in the world (beyond Exxon Mobil or Petrochina). Analysts again revise their expectations ..

Summer 2014 : Apple chief financial Officer (R Oppenheimer) manages to convince Steve that the only way to reduce Apple's enormous cash (on which the US government is starting to look at in a somewhat threatening way) would be to distribute a dividend to the shareholders. The Apple share skyrockets again ..

Spring 2015 : Apple acquires Intel. The analysts ...


Apple competitors feel increasingly worried, and find no way to navigate safely through the mine fields of Apple patents (the Lawyers department of Apple has grown up to ten thousand of people, becoming the first department of the company). Sadly for them, they have no hope to expect from the antitrust authorities, since Apple, not being he dominant player in any of its markets, due to its vertical integration model, is out of reach.


Following IBM's historical example, PC suppliers quit one by one the PC market, into which they have no hope to make any decent profit (especially since the competition on prices has become even tougher, as the Windows market share shrinks ..).


Microsoft is in trouble.. (Especially since Steve's pitbull buddy Larry Ellison has successfully sued Google and Microsoft companies about Java (plus various other things), has aggressively and successfully promoted Open Office against Microsoft Office, and engaged a strategic partnership with Apple very dangerous for Microsoft in the professional business market.

Steve Ballmer is fired. Apple uses the old Microsoft video of the "iPhone4 funerals" (pathetic episode, inconcievable for such a large company) to celebrate the news. Dell runs out of business (and distributes the money to its shareholders (who immediately buy Apple shares with it).


Spring 2015 : Steve announces that from now on, the Apple enormous cash + the revenues driven from immaterial content (advertising, music, films, newspapers ..) enable the company to distribute its electronic consumer products for free


Autumn 2016 : in a keynote which will forever remain in the anthology, Steve Jobs reveal that Apple reinvents the car : iCar (yes, it is a mobile device, too …). the automotive industry is terrorized ...


Summer 2019 : the «*water party*» candidate to the US Presidency (tea party follow up, even more aggressive republican sect (yes, it is possible ...)) announces Apple's dismantling in case he/she is elected. Steve Jobs is successfully (without any campaign, as the other candidates withdraw for him) designated as Democrat candidate to the election.

2020 : Apple reinvents the Presidency of the United States :Steve Jobs is elected president of the United States (reachhing majority of votes in all states, including Texas), but insists for its salary to be one dollar / year only (first iPresident of the United States).

At that time, Steve's popularity is so great that most American people convert to Zen Buddhism, and are no longer interested in profit making. The National Riffle Association (NRA) turns itself into the National reconciliation Association, and now promotes non-violence. Apple Stores throughout the world (even China agrees) are converted with little modifications into Zen Buddhist temples (the Logo stays, the tables and Apple products are removed, the Genius bar employees are trained to become spiritual advisors).

2030 : Apple reinvents the religion : after a carreer as a business man & a politician, Steve Jobs reaches the final (and probably the most successful) accomplishment of his life in being a religious leader. Flying throughout the world with his Gulfstream, he preaches successfully Zen Buddhism in climate of religious fervor which cannot be described, and manages to convert very unlikely disciples (such as Arnold Schwarzenegger & Larry Ellison (who decides to give his entire fortune to charity funds, and to spend the rest of his life in the street of San Francisco as a beggar)).

2031 : after a second unsuccessful liver transplantation, Steve Jobs dies. Like Prometheus (who, according to ancient Greek Mythology, was condemned to have his liver perpetullay destroyed and then regenerated, for having stolen the fire from the Olympus, and having given it to the human), Steve Jobs, after having given the Mac to the human, therefore had similar destiny.

I, umrk, simple mortal, hereby testify in the front of Heaven that this is the true, complete and unaltered record of the prophecy that the Orbe of time transmitted to my iPad on the Patmos island (Sorry, no, I was unable to trace back the IP address of the sender ...). May Heaven grant me to live long enough to see the fulfilment of this prophecy !!!!
Rating: 1 Votes
53 months ago

I see the cheerleaders are at it again with anti-1080 justifications, etc.

A 1080p :apple:TV would play 720p iTunes content to it's fullest. Hardware overkill is always good for lessor need software. The "720p is good enough" crowd would get every bit of the same experience on 1080p hardware; it just doesn't work the other way.

A 1080p :apple:TV wouldn't force 1080p content into iTunes, any more than tethering capabilities in iPhones forced AT&T to offer tethering, or grand central in OS-X forced all software coders to use it. For years now our iPods have been able to play lossless format; but that hardware capability didn't force lossless into the store, nor jettison lower, more compressed variations of AAC. The content does not have to come before- or with- the hardware; the hardware must come first. Why? Until there's lots of 1080:apple:TVs in homes, there is NO MOTIVATION to test 1080p :apple:TV content rentals/sales in the iTunes store. They could put a bunch of 1080p content for :apple:TV up tonight for all the established :apple:TV owners; but since none of us could play it, that test would completely fail.

On the other hand, pump a ton of 1080:apple:TVs into homes so that it is a real competitor for BD (on the most important benefit- picture quality), and some Studio's greed will motivate them to come to Apple hat in hand wanting to test content beyond the limited incarnation of 720p

Arguments about bandwidth limitations, file sizes, etc are all poor excuses. Those that don't have the bandwidth or can't store the bigger files can download the smaller files. Else, maybe Apple should do away with 720p too so that we can more quickly download the SD versions. Or maybe they should do away with the SD versions because we could download 320 x 200 even faster than the SD versions, and they are much smaller files. The point is that all of these arguments are "to each his own". If someone has the bandwidth (or the patience) and the storage, why NOT let them also be motivated to buy an :apple:TV for THEIR OWN NEEDS, rather than Apple arbitrarily deciding for them? Is it better for you or Apple for them to instead buy a 1080BD player because they want maximum picture quality?

1080p instead of 720p hardware would not add lots of cost to the new :apple:TV. We can easily see other, comparable set-top boxes with 1080p hardware inside, selling for higher and lower prices than $99. If these other companies can do it, so can Apple. And I would bet that if we could poll all "1080p or bust" people right now, the majority of them would welcome a "pro" version with 1080p for $149 or $199 and not blink (quality hounds are less price sensitive than those who argue for less-than-maximum quality).

Arguments about uncompressed 1080p files sizes being ridiculously large vs. Apple 720p being "just right" seems to always leave out that Apple's 720p is heavily compressed (and only 30fps MAX compared to THE HD standard at 60fps). If we're going to be satisfied with the compression applied to Apple's 720p, we need to consider it vs. the same compression applied to 1080p, not compare heavily compressed 720p vs. uncompressed 1080p and imply crazy storage requirements. YES, a comparably compressed 1080p movie file is still going to be bigger- sometimes a lot bigger- than the Apple 720p version. But, in exchange, we're getting higher picture quality if we want it (if we don't want it, we can download the smaller 720p or smaller still SD version). Nobody loses.

Arguments about "9X% can't see the difference" would also apply to everything else that Apple makes...
[LIST]
[*]9X% aren't close to maxing out their processors, so Apple shouldn't bother putting better processors in Macs?
[*]9X% don't use tethering/MMS in iPhones, so Apple shouldn't have built in such features?
[*]9X% don't come close to taxing better graphics cards in Macs, so Apple shouldn't put better graphics cards in their computers?
[*]9X% aren't using iDevice multitasking, so why bother putting that in?
[*]100% of iPad users aren't using cameras or facetime, so why bother putting that in?
[*]Etc.
[/LIST]
The point again is that in the hardware vs. software race, the hardware always has to lead. You have to deliver the hardware capable of something for the software players to "catch up". If you don't deliver hardware capabilities, there's no purpose in the software catching up.

Arguments about there being no 1080p content in TV now is irrelevant for the same reason. First you have to install the hardware to motivate the content creators to support the format. Roll out a 1080p :apple:TV now and it can soon and/or immediately take advantage of:
[LIST]
[*]select youtube videos
[*]HD camcorder video shot in 1080p
[*]vodcasts formatted for 1080p
[*]BD collections ripped as 1080p
[*]1080 movie trailers on Apple's own website
[/LIST]
Allow some app development, and we could also tap into >720p content from sources like VUDU and others, 1080p video-on-demand, etc. As the popularity of the hardware grows, more and more software will show up to feed the hunger. That's how it always is.

Get lots of units in place and some Studio will want to test whether that quality of content will sell- in spite of the bigger file size, in spite of download bandwidth issues, in spite of _______________, etc. Don't get any 1080p units in place and it is IMPOSSIBLE FOR THEM TO TEST market demand for 1080p content for this device.

Bottom line is this: contrary to the cheerleading, there is no downside for anyone if Apple would have rolled this out with 1080p hardware. Everyone- whether they're in the "720p is good enough" camp or the "1080p or bust" camp would be able to get what they want. And Apple would sell more units to ready buyers from both camps.

All the same old justifications from one camp won't convince the other to buy into an idea that 720p max is going to look good enough on their 1080p HDTVs. On the other hand, EVERYONE could have gotten what they wanted in the hardware had it rolled out at 1080p. You win. "They" win. Apple wins.


But the thing is, it's almost a given that the hardware can already do 1080p... Watch for a firmware update.

My iPhone 3gs can playback 1080p H264. It's just not advertised.
Rating: 1 Votes
53 months ago

And you support that conclusion HOW exactly? Oh that's right. You just made it up. There's a freaking shock. :rolleyes: :rolleyes: :rolleyes:

It's more like they would NOT ALLOW a Blu-Ray ripper to be sold to the general public. OTOH, they MIGHT allow a secure BD ripping device if the results were also watermarked/protected for secure home use only. Such devices were created for DVD and perfectly LEGAL so spare me the BS you're making up off the top of your head about it could never happen.



The point is that with storage (at 1.5TB selling for

Rating: 1 Votes
53 months ago
IMHO, the time is right, right *now*, if they want AppleTV to really take off. But that said, there sure is a lot of armchair Apple management that takes place around here.

Steve Jobs knows FAR better than any of us how many projects his company can take on at one time, without getting overloaded. He likely doesn't think it's worth taking people away from other projects they've got going right now (such as that iOS 4 for iPad?) to develop an online AppleTV section of the store.

IMHO, many of Apple's products are really only successful in the marketplace because they took the time to hone them before pushing them out on store shelves. Unfortunately, most Apple product users seem to be impatient and expect these things to keep churning out of Cuppertino at a breakneck pace.

The new iteration of the AppleTV is, seemingly, just another "baby step" Apples wants to take right now. I don't think they've really expressed interest in dominating the home theater/media center market -- or else you'd see much more activity in that area. In a way, it makes a lot of sense though. You didn't see Apple rush a cellphone to market either. They waited for YEARS, letting other companies dominate that arena, until it was clear they had a way to trump everything that was available or likely to be developed based on those existing products.


When the time is right? Yes, instead of offering an innovative and interesting new product with all kinds of potential 3rd party support and things to look forward to, let's offer the same old product that didn't sell before for a somewhat lower price, take away all internal storage so it's even less useful in some areas, ignore ALL previous customer suggestions (say 1080p?) and hope it sells anyway. Then we'll hint that SOME DAY maybe we'll offer something useful or interesting to consumers IF we sell a whole boat load of them, which we won't because it's uninteresting and out of date just like the last version that didn't sell for squat. :rolleyes:

Sometimes I TRULY wonder how Steve ever got where he did. He'll show all this innovation in some areas like the iPhone but then appear to be Forrest Gump when it comes to something that's actually pretty simple like home theater products (i.e. offer the best quality and state of the art features for a reasonable price offering all the conveniences of the best products that already exist).

For example, if Apple TV had 1080p from the start, a DECENT sized hard drive (even if that meant making SLIGHTLY bigger to fit a 3.5" hard drive; imagine THAT!?!) contained a DVR and Blu-Ray drive with support to convert them to be stored in iTunes automatically (like they do for CDs; a license would make this possible), had a front panel display that at least had a CLOCK on it (rather than just a little led light that does squat) and maybe even display title/artist information so you can see what's playing music-wise when the TV is turned off and don't have to wear out your projector bulb just to see a flipping album cover endlessly...or perhaps offer a cool visualizer to watch while you listen? What's THAT?!? :rolleyes: ), put in place the ability to add features like Netflix support, etc. as they become available (i.e. give the thing proper hardware assisted video decoding) and supported ALL the available formats so you can watch your home movies etc. without having to convert them to M4V and left provisions in place for gaming (and included a "remote" that could be used for gaming ala the "wii") and offered it for around $500, MAYBE just MAYBE the thing would have actually SOLD because it would have the potential to replace most of the home theater gear out there (just add receiver and TV).

THAT is what it would take to be as innovative as an iPhone. Apple TV should be a general purpose computing device with slick controls that can be upgraded to do just about anything you'd want it to do, whether it be a DVR or a cookbook display for the TV in the kitchen/dining room. If it had the proper connections (e.g. input video as well as output it) and the right hardware inside (hardware assisted encoding/decoding) with enough room to store apps/videos/movies (1.5TB 3.5" drives and larger are DIRT CHEAP for goodness sake!), it could do for TV what the iPhone did for smart phones. But no, some of those things MIGHT cannibalize iTunes music/movie sales, so we cannot include them! Never mind that we claim we do not make much profit from selling those sorts of things. We simply CANNOT offer a user-friendly do-everything type device because we want to sell SD 480p movies with low-quality video encoding and Dolby Pro Logic 2-channel sound to people that don't think there is anything better.... :rolleyes:

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