Apple Surveying Apple TV Owners About Habits and Wants
Apple has begun surveying new Apple TV owners to get an idea for what customers usage habits are surrounding the digital media appliance. The email sent to some Apple TV owners reads:
It certainly will help Apple profile the individuals who are buying their product. The Apple TV has long been described by Apple management as a "hobby" product rather than a serious revenue stream as the iPod, Mac and iPhones are.
Apple's plans for the Apple TV have always been a bit of a mystery, and, as a result, we have not featured it on our Buyer's Guide. As it stands, the Apple TV acts as a set-top iPod and has enough horsepower to play all the content required from the iTunes store. As a result, no regular updates are required to fulfill this basic need. When and if Apple decides to transition the Apple TV into a separate product on its own, we may then see more regular updates with additional features to drive sales.
Speculation about future Apple TV updates include the usual laundry list of suspects: DVR, Blu-Ray, DVD, App Store support and more.
Please take a few minutes to complete this survey to help us understand how you use your Apple TV. Your responses will remain completely confidential and results will be viewed only in aggregate. We value and appreciate your input.
The questions of the survey asked about what sources video content came from, what hardware equipment that the Apple TV was used with and what other equipment the users own. It also asks the open-ended question of "If you could change one thing about your Apple TV, what would that be?". AppleInsider speculates that this information will shape the future of the Apple TV.It certainly will help Apple profile the individuals who are buying their product. The Apple TV has long been described by Apple management as a "hobby" product rather than a serious revenue stream as the iPod, Mac and iPhones are.
Apple's plans for the Apple TV have always been a bit of a mystery, and, as a result, we have not featured it on our Buyer's Guide. As it stands, the Apple TV acts as a set-top iPod and has enough horsepower to play all the content required from the iTunes store. As a result, no regular updates are required to fulfill this basic need. When and if Apple decides to transition the Apple TV into a separate product on its own, we may then see more regular updates with additional features to drive sales.
Speculation about future Apple TV updates include the usual laundry list of suspects: DVR, Blu-Ray, DVD, App Store support and more.
Top Rated Comments
(View all)
39 months ago
Apple is conducting an online survey to determine how to improve tv.
tv survey
The survey is mostly multiple choice, but there's a free writing section.
If you could change one thing about your TV, what would that be?
What was your answer?
_____________________________________________________________________________________________
A: I would like the relationship between the Mac and the tv to have their roles reversed.
tv should become the central iTunes library of the home, the central repository of media that can then be accessed by other Macs and PCs in the home.
The status quo proves to be a problem when TV shows and or movies are purchased on tv and then sync'd back to MacBooks with limited storage.
In this role reversal, iTunes on each Mac would be used to manage and contribute to the tv's central library. iTunes on each Mac would also enable the user to select which content should be transfered onto the MacBook, iPhone or iPod to be available when away from the network.
In a more complex version of this setup, because tv is always on and always connected, all the content would be accessible via a WiFi/3G enabled iPhone, iPod or Mac facilitated by MobileMe.
_______________________________________________________________________________________________
EDIT:
Though the survey is now closed, anybody wanting to voice their opinion and suggestions on the tv can do so here:
http://www.apple.com/feedback/appletv.html
tv survey
The survey is mostly multiple choice, but there's a free writing section.
If you could change one thing about your TV, what would that be?
What was your answer?
_____________________________________________________________________________________________
A: I would like the relationship between the Mac and the tv to have their roles reversed.
tv should become the central iTunes library of the home, the central repository of media that can then be accessed by other Macs and PCs in the home.
The status quo proves to be a problem when TV shows and or movies are purchased on tv and then sync'd back to MacBooks with limited storage.
In this role reversal, iTunes on each Mac would be used to manage and contribute to the tv's central library. iTunes on each Mac would also enable the user to select which content should be transfered onto the MacBook, iPhone or iPod to be available when away from the network.
In a more complex version of this setup, because tv is always on and always connected, all the content would be accessible via a WiFi/3G enabled iPhone, iPod or Mac facilitated by MobileMe.
_______________________________________________________________________________________________
EDIT:
Though the survey is now closed, anybody wanting to voice their opinion and suggestions on the tv can do so here:
http://www.apple.com/feedback/appletv.html
39 months ago
I'm a little wary.
Namely because Apple could care less about what we think and because when I go to the main website, surveys.apple.com, it looks NOTHING like it should.
Even with a lock in the top corner. :confused:
Namely because Apple could care less about what we think and because when I go to the main website, surveys.apple.com, it looks NOTHING like it should.
Even with a lock in the top corner. :confused:
39 months ago
It resides on the Apple domain, even if it's a subdomain. This is legit.
Why wouldn't Apple care what we think? They've demonstrated the contrary on several occasions.
Aside from the mainstream examples, I've provided feedback regarding Aperture which made it into 2.0. I was contacted by Joe Shurr, Product Manager for Aperture regarding such.
Apple wants to get the next revision to tv right so I'm not surprised they're asking the very people who will be buying it.
Why wouldn't Apple care what we think? They've demonstrated the contrary on several occasions.
Aside from the mainstream examples, I've provided feedback regarding Aperture which made it into 2.0. I was contacted by Joe Shurr, Product Manager for Aperture regarding such.
Apple wants to get the next revision to tv right so I'm not surprised they're asking the very people who will be buying it.
39 months ago
... because when I go to the main website, surveys.apple.com, it looks NOTHING like it should.
The domain name is Apple.com and the "Surveys" is just a local hostname if you know how all of that works.
Anyway, the point is that it's a legitimately Apple. It seems to be under heavy load right now, however. It keeps timing out on me.
39 months ago
I'm getting timeouts.
I would buy one if it were 1080p compatible and would allow me to treat a TV as another monitor with the image displayed through Apple TV.
What is Apple TV (pardon me, I'm very uninformed) supposed to be now anyway?
I would buy one if it were 1080p compatible and would allow me to treat a TV as another monitor with the image displayed through Apple TV.
What is Apple TV (pardon me, I'm very uninformed) supposed to be now anyway?
39 months ago
It does display 1080p, it's just that content at that resolution isn't available for download from iTunes. The state of bandwidth in the US and Canada isn't up to the task just yet.
39 months ago
It does display 1080p, it's just that content at that resolution isn't available for download from iTunes. The state of bandwidth in the US and Canada isn't up to the task just yet.
I thought it could only do video output at 720p?
39 months ago
I thought it could only do video output at 720p?
You're right. It currently cannot do 1080p.
39 months ago
You're right. It currently cannot do 1080p.
It will output a 1080p video signal, it just cannot playback sources greater than 720p24.
39 months ago
Well, this should put to rest rumors of an imminent revision that incorporates something substantially new. Market data takes quite a while to make it into new/updated products.
It looks like a long-term strategy for Apple to know its customer base. Kudos for asking! Steve usually assumes he knows what we want -- or tells us what we want. He's always been right with me! :D
It looks like a long-term strategy for Apple to know its customer base. Kudos for asking! Steve usually assumes he knows what we want -- or tells us what we want. He's always been right with me! :D
[ Read All Comments ]
Analytics firm Chitika today released a report showing that by its metrics iOS has now surpassed OS X in overall web traffic share in the United States. Chitika's methodology involves an analysis...
One of the most frequent reasons for an iPhone to go on a trip to the Apple Store's Genius Bar is because of water damage. Typically, a water damaged iPhone can be replaced for a flat $199...
TheVerge's Joshua Topolsky summarizes the iPad 3 casing findings reported earlier today, but also adds his own sources regarding some details of the iPad 3.
Image from RepairLabs
As...
Last July, Apple discontinued the white MacBook from its consumer lineup, pushing consumers toward the company's popular MacBook Air line or the 13-inch MacBook Pro. The company didn't kill...
Popular iPhone Twitter client Tweetbot has finally arrived on the iPad, with a user interface instantly familiar to any current Tweetbot user. Designed for the Twitter power-user, Tweetbot packs a...
