Lack of 'Mac' Branding Raises Questions. OS X for PCs? - MacRumors
Skip to Content

Lack of 'Mac' Branding Raises Questions. OS X for PCs?

by

TheAppleBlog raises a question that has been on the minds of many this evening regarding the notable lack of "Mac" branding on WWDC banners. Their conclusion? Is Apple planning on distributing OS X to computers other than Macs?

At MacRumors, we try to avoid purely speculative conclusions, but in so much as it's been on the minds of readers, we'll post this as a discussion piece. A few rumored changes could be positioning Apple for a transition to sell OS X for generic PCs:

- Changing .Mac to Me.com (platform neutral)
- OS X Leopard (not Mac OS X Leopard)
- 10.6 to be Intel only (dropping PowerPC would be necessary)
- "No new features" in 10.6 could be due to resources devoted to just making 10.6 "PC compatible"

Again, this should not even be considered a rumor. Only speculation, and it assumes that the above rumors are, in fact, true. Others also believe that Apple's lack of action against Psystar is also suggestive of these future plans.

Popular Stories

Apple iCloud Plus expansion hero

iCloud+ Now Includes Apple TV, Apple Arcade, and Curated Apple Music Stations in Over 100 Countries

Tuesday September 15, 2026 1:43 am PDT by
Apple today announced a new subscription initiative that turns paid iCloud+ subscriptions into a broader services bundle in more than 100 countries. In select countries, Apple says every paid iCloud+ plan, including the cheapest 50GB tier, now includes Apple TV and Apple Arcade "at no additional cost," while family sharing extends the storage, TV and Arcade access to up to five people....
Read Full Article • 111 comments
Everything New Your iPhone Can Do on iOS 27 Feature 1

50 New Things Your iPhone Can Do in iOS 27 - Out Now!

Monday September 14, 2026 10:48 pm PDT by
Apple released iOS 27 this week, and despite the company's focus this year on refining its flagship operating system and nixing bugs, there are still many additional features to explore, not least of which is Apple's new context-aware Siri, re-tooled for the generative AI era. Which iPhones Support Every iOS 27 Feature? This year's major iPhone software update isn't all about AI, though,...
Read Full Article • 50 comments
iOS 27 Icon iPhone

iOS 27 Available Now With These 8 New Features

Monday September 14, 2026 9:00 am PDT by
Update — 10 a.m. Pacific Time: Apple has released iOS 27. During its iPhone 18 Pro and iPhone Duo event last week, Apple announced that iOS 27 will be released widely on Monday, September 14. iOS 27 should be available around 10 a.m. Pacific Time / 1 p.m. Eastern Time today via the Settings app, under General → Software Update. Below, we have highlighted eight new features and...
Read Full Article • 111 comments