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'China' Articles

Chinese Court Overturns iPhone 6 Patent Ruling in Apple's Favor

A Beijing court has overturned a 2016 ruling that Apple's iPhone 6 violated a Chinese manufacturer's patent, which saw intellectual property regulators attempt to bar sale of the phone in the country (via South China Morning Post). Last June we reported that ailing company Shenzhen Baili filed a lawsuit against Apple claiming that the iPhone 6 violated the patent of its 100c smartphone. Shortly after the lawsuit was filed, the Beijing Intellectual Property Office ruled that the iPhone did infringe on Shenzhen's patent rights, accusing Apple of having "copied" the exterior design of the 100c phone. The Cupertino company was ordered to halt sales in Beijing completely, but an appeal at a regional patent tribunal was granted that allowed both the iPhone 6 and 6 Plus to remain on sale. Today's news finally appears to have put an end to the legal dispute. The court "quashes the decision of the bureau" and "recognises that Apple ... has not infringed the design patent filed by the company Shenzhen Baili", according to the verdict reported by the People’s Court Daily.The Beijing court ruled that the features of the iPhone 6 "completely change[d] the effect of the entire product" and made both phones "easily distinguishable in the eyes of consumers". The decision is likely to be another nail in the coffin for Baili, which was reported to "barely exist" even at the time of its original victory in the intellectual property office. The company, along with its parent Digione, is no longer a competitor in the Chinese smartphone market and has since collapsed, blighted by

Tim Cook Hails China Investment, Says Apple 'Here to Stay'

Apple CEO Tim Cook sat down for an interview with Chinese media outlet Caixin on Tuesday, in which he emphasized Apple's ambitions in China and its long-term commitment to investment there. Despite Apple's need to see off competition in the country from the likes of Chinese mobile makers Oppo and Huawei, Cook took pains to explain that Apple isn't simply in China to grab a piece of the market, but that it is actively working to create jobs and improve people's standard of living in the country. Tim Cook poses for a photo during his visit to Ofo "We're not just someone who's here to access the market," Cook told Caixin. "We've created almost 5 million jobs in China. I'm not sure there are too many companies, domestic or foreign, who can say that. … There's deep roots here. I think very highly of the country and the people in it. We're here to stay."As reported earlier this week, Cook has spent the last few days in China to celebrate the company's announcement that it is building several research and development facilities in the region. On Wednesday he stopped in at Beijing-based bicycle sharing startup Ofo, which counts ride hailing company Didi Chuxing as one of its investors. Apple surprised analysts last year when it bought a $1 billion stake in Didi, earning it a place on the company's board. Speaking to Caixin, Cook said the investment in Didi was an exceptional case and not a general direction for Apple. "We've never invested in a developer before, and yet we met Didi, and Didi was so impressive. One, we thought their management was so great, we thought

Tim Cook Confirms Apple Will Make Global Fund Donations From Sales of Red iPhone 7 in China

With the news earlier today that Apple has ditched the PRODUCT(RED) branding for the red iPhone 7 and 7 Plus in China, MacRumors reached out to CEO Tim Cook to find out if any of the proceeds on sales in the country would still be donated to charity in the fight against HIV/AIDS. MacRumors' question: We noticed the (PRODUCT)RED branding is missing from the new red iPhone 7 on the China Apple website. Will you be donating any of the proceeds from the phone's China sales to the HIV/AIDs cause anyway? Tim Cook's response: We donate to the Global Fund on every iPhone 7 and iPhone 7 Plus we sell in every country in the world. Since the omission of the branding came to light, there's been some speculation that recent changes in Chinese law prevent not-for-profit organizations from being involved in commercial advertising. Whatever the truth of the matter, it appears Apple will be upholding its (PRODUCT)RED charitable donations commitment with or without said branding. Apple's special edition red iPhone 7 models, due to be launched on Friday in more than 40 countries, are the first iPhones to join Apple's (PRODUCT)RED line-up. Apple said the new handset color was in recognition of more than 10 years of partnership between Apple and the charity (RED), offering customers a way to contribute to the Global Fund and "bring the world a step closer to an AIDS-free generation". In the same press release, (RED) CEO Deborah Dugan said Apple is the world's largest corporate donor to the fund, having contributed more than $130 million to the charity, which seeks to provide

Tim Cook Visits Beijing-Based Bike Sharing Startup, Ofo

Tim Cook visited Beijing-based bike-sharing company ofo on Tuesday, according to Reuters. The Apple CEO has been in China since at least Saturday, when he gave a wide-ranging talk at the China Development Forum. During his ofo stop, Cook met with founding members including CEO Dai Wei, and posed for pictures of him riding a yellow ofo bike. "Thanks for welcoming me today, ofo team! Great energy behind your mission to make commuting greener, more efficient and fun!" Cook said in his official Sina Weibo post, along with pictures of him riding an ofo bike.The rivalry between China's bike sharing startups has been compared to the battle between Uber and local competitor Didi Chuxing. Last year, Apple poured a $1 billion investment into Didi Chuxing, earning it a seat on the company's board. At the time, Cook described the investment as "a chance to learn more about certain segments of the China market". Ofo, which counts Didi Chuxing as an investor, confirmed that Cook made the company visit on Tuesday but said no discussions regarding collaboration or investment took place. The company has already raised $450 million this month, which saw its valuation pass the $1 billion mark for the first time. Founded in 2014, ofo developed the world's first "non-docking" bike sharing platform operated by a mobile application, according to its site. Ofo and main rival Mobike are among a number of rapidly emerging bike-sharing services that allow users to find, unlock, and pay to rent trackable bicycles through smartphone apps, allowing younger consumers to get around

Apple CEO Tim Cook Touts Benefits of Globalization in China Speech

Apple CEO Tim Cook gave a talk on Saturday to attendees of the China Development Forum 2017, where he offered commentary on a range of issues including globalization, economics, and data privacy. The annual forum is a high-profile conference in which senior Chinese government officials, global corporation leaders, institutions, and scholars gather to discuss major issues including Chinese economic reform and the country's relationship with the wider world. Other tech CEOs at this year's event included IBM's Ginni Rometty and Siemens' Joe Kaeser. Image: VCG/VCG via Getty Images According to The Wall Street Journal, Cook chose to focus on the perceived merits of globalization during his speech, calling its impact on the world "great" in general, while noting the currently uneven distribution of its economic and cultural gains. Despite shortcomings – and amid calls from the Trump administration to direct investment inwardly – Cook encouraged China and other countries to bet on a future of more balanced development by opening themselves further to foreign investment. "I think the worst thing would be to — because it didn't help everyone — is to say it's bad and do less of that," said Cook. "I think the reality is you can see that countries in the world... that isolate themselves, it's not good for their people."In general, Cook's comments largely avoided sensitive Chinese political issues. On the subject of data privacy and cybersecurity, for example, Cook reiterated previous statements made about the importance of encryption to protect user information from state

Apple to Build Two Additional R&D Centers in China

Apple announced today that it will set up two additional research and development centers in China, to go with the two locations in the country that it announced last year. The new R&D centers will open in Shanghai and Suzhou, the company said in a statement on its Chinese website on Friday. Apple hopes the centers will help it to attract graduates from institutes such as Peking University, Tsinghua University, and Shanghai Jiaotong University, and has partnered with schools in the region to offer internship programs, in the hope of developing experts to work closely with its regional supply chain. Shanghai, China "We are looking forward to working with more local partners and academic institutions through the expansion of R&D centers in China," said Dan Riccio, senior vice president of hardware engineering at Apple. "We are honored to have access to excellent talent and a positive entrepreneurial spirit in the region, where our developers and suppliers will be working together.Apple's attempt to boost its presence in the country began last September with the opening of its first R&D center in Beijing's Zhongguancun Science Park, often referred to as "China's Silicon Valley". Another R&D center, this time in Shenzhen, was announced the following month. Apple has pledged to invest more than 3.5 billion yuan ($508 million) in research and development in the country, in a bid to address dwindling returns on its Chinese iPhone business as consumers opt for low-cost mobile alternatives. Apple has also experienced pushback in other areas of its China plans, including

China Mobile to Begin Large-Scale 5G Testing This Year

Qualcomm, ZTE, and China Mobile have announced plans to start interoperability testing and outdoor trials for the new 5G radio specifications being developed by the 3GPP group (via DigiTimes). The interoperability testing and trials will launch in China starting in the second half of 2017, with the goal of the trials being to showcase how 5G NR technologies can efficiently achieve multi-gigabit per second data rates at lower latency and better reliability than today's network, Qualcomm stated in a company release.After large-scale testing of 5G networks in 2017, China Mobile aims to continue with deployment testing in 2018, and commercial operations starting in 2020, according to the report. The trials will use device prototypes from Qualcomm and base station solutions from ZTE, and follow guidelines from China Mobile. The announcement indicates an acceleration of China Mobile's schedule for 5G development in the country, as the company looks to keep abreast of mobile carriers in the U.S., Europe, Japan and South Korea. Earlier this month, AT&T announced it would begin trialing 5G wireless technologies in the U.S. this year and said it anticipated 5G speeds to be 10 to 100 times faster than average 4G LTE connections. However, widespread rollout across AT&T's network isn't expected until 2020. There's no information as yet on Apple's plans for 5G uptake. Appl supported LTE-Advanced – a faster standard of 4G LTE – fairly rapidly with the launch of the iPhone 6 and iPhone 6 Plus, but the older 3G and LTE wireless technologies were both available for years

Apple Loses Fourth Place to Xiaomi in Booming China Smartphone Market

Apple has fallen to fifth place in China's booming smartphone market, where combined sales reached 131.6 million units in the fourth quarter of 2016, accounting for nearly a third of worldwide shipments. The Q4 figure confirmed the highest ever annual amount of smartphones sold in China, according to market research firm Canalys, with shipments for the year reaching 476.5 million units, rising 11.4 percent from 2015 levels. Huawei shipments of 76.2 million units took the top spot in China's smartphone market in 2016, followed by Oppo with 73.2 million units and Vivo with 63.2 million. Apple meanwhile shipped 43.8 million units, down 18.2 percent year on year, influencing the company's 7 percent decline in global shipments compared to 2015. Apple also lost fourth place to Xiaomi, despite the Chinese maker also experiencing declines in the country. Xiaomi became number four in the China smartphone market, while Apple fell to fifth place. Xiaomi shipped a total of 51.4 million units of smartphones with a 21 percent year-on-year decline, while its market share decreased from 15.2 percent in 2015 to 10.7 percent in 2016, the lowest since 2013. Apple shipped 43.8 million units of iPhones throughout the year, a year-on-year decrease of 18.2 percent.Huawei's success in China continued apace on the strength of its flagship products, said Canalys research analyst Jessie Ding. "While Apple, Samsung and Xiaomi are all in the process of adjusting their strategies in China, Huawei took the opportunity to consolidate its position in the tier-1 and -2 cities." The lull also

Apple and iPhone 7 Continue to Be Outpaced by Lower-Cost Smartphone Brands in China

Apple remained the fourth largest smartphone vendor in China in 2016, beaten out by Oppo, Huawei, and Vivo in first, second, and third places, respectively, according to new data from research firm IDC. As a whole, IDC said it was a good year for the smartphone market in China, which saw a 19 percent year-over-year growth in 2016, and a 17 percent quarter-over-quarter growth in the fourth quarter of the year. Unfortunately for Apple, 2016 also represented its first ever year-over-year decline in the Chinese smartphone market. IDC noted that the new iPhone 7 debut "did not create as much of a frenzy compared to the past" launch of other iPhone models, but the firm doesn't think that vendors like Oppo, Huawi, and Vivo are stealing Apple's market share away. IDC believes that most of Apple's loyal Chinese users simply took an off year in 2016 in anticipation of 2017's "iPhone 8." 2016 was the first time ever that Apple saw a YoY decline in the PRC market. Even though the new black colored iPhones caught the attention of consumers, overall, the new launches did not create as much of a frenzy compared to the past. Despite the decline, IDC does not believe Chinese vendors have actually eaten away Apple's market share. Most Apple users are expected to be holding out for the new iPhone that will be launched this year, and that will help the brand to see a growth in 2017. Apple's 10-year anniversary iPhone will also likely attract some of the high-end Android users in China to convert to an iPhone. The overall growth in the smartphone market in China is said to be fueled

Hugo Barra Leaving Xiaomi and Returning to Silicon Valley Next Month

Xiaomi vice president Hugo Barra today announced that he will be leaving the Chinese smartphone maker next month. The former senior Android executive at Google said he will be returning to Silicon Valley in February after the Chinese New Year to reunite with friends and family. He described moving to Beijing, some "6,500 miles out of his comfort zone," as the "greatest and most challenging adventure" of his life.But what I've realized is that the last few years of living in such a singular environment have taken a huge toll on my life and started affecting my health. My friends, what I consider to be my home, and my life are back in Silicon Valley, which is also much closer to my family. Seeing how much I've left behind these past few years, it is clear to me that the time has come to return.Barra generated headlines in late 2013 when he left his senior position on the Android team to join Xiaomi. As Vice President of International, he helped expand the company's global presence, although it has yet to officially enter the U.S. smartphone market dominated by the iPhone and other Android-based smartphones. Xiaomi has made inroads in other countries, including India, where it generated $1 billion in annual revenues faster than any company in the country's history. The smartphone maker has expanded into over 20 new markets overall, such as Indonesia, Singapore, Malaysia, Russia, Mexico, and Poland.As I thought about this late last year, I concluded that Xiaomi is in a very good place on its global expansion path, and if there was ever going to be a good time for me to

Foxconn Planning New Facility to Help Apple Build Prototypes of New Products

Apple manufacturing partner Foxconn is planning to build a new facility next to the iPhone maker's upcoming research and development center in Shenzhen, China, according to Nikkei Asian Review. The report cites an unnamed source who claims the facility will enable Foxconn to "better help Apple create prototypes of new products in this new campus," set to open in 2017. Apple's own facility in Shenzhen, along with plans for another R&D center in Beijing, will allow it to collaborate more closely with Foxconn. Foxconn has two existing large campuses in Shenzhen, where it has reportedly already been developing and testing new products. Most recently, the report claims Foxconn has been trying to build the wireless charging module for next-generation iPhone models expected to launch later this year. iPhones will remain manufactured in the central Chinese city of

Apple Planning to Open Flagship Store in Milan, Italy

Apple is planning to open a flagship retail store underneath Piazza del Liberty, or Liberty Square, in Milan, the most populous metropolitan area in Italy, according to preliminary guidelines approved by the city's planning department last month. Render of planned flagship Apple Store in Milan, Italy The retail store will be developed by architecture firm Foster and Partners, who have partnered with Apple for several of its flagship retail stores around the world and its upcoming Campus 2 headquarters in Cupertino, California. The location is expected to be "one of the most innovative and technological Apple Stores in the world," and it will include an above-ground amphitheater where Apple plans to host at least eight public events of cultural significance per year. The amphitheater will "represent the heart of the square," with steps leading to an intermediate level between the square and the underlying store. An elevator will be included at the plaza level to ensure the store is fully accessible. A large glass screen made from a waterfall will mark the entrance to the store, which will take over the space currently occupied by Apollo Spazio Cinema. No timeline was outlined for completion of the project. Apple's upcoming store in Kunming, China In related news, Apple today announced it will open its next store in Kunming, China on January 21 at 10:00 a.m. local time. (Thanks, setteBIT and Storeteller!)

WeChat Launches Cloud-Based, iMessage App Store-Like 'Mini Program'

Popular Chinese mobile app company WeChat [Direct Link] congratulated Apple on ten years of the iPhone earlier this morning, with founder Allan Zhang posting photos online from the iPhone's unveiling in January 2007. Simultaneously, WeChat parent company Tencent Holdings launched a suite of cloud-based smartphone apps that analysts believe suggests WeChat intends to "play a leading role in the next decade" of the smartphone software business (via The Wall Street Journal). The new platform is called "Mini Program" and is made up of a collection of apps, all stored in the cloud, that users can access without downloading or requiring storage space on their smartphone. Although seemingly a direct counterpart to the iOS App Store and Google Play Store, a Tencent spokeswoman speaking with The Wall Street Journal said that the company "maintained regular dialogue with Apple" throughout the development of Mini Program. WeChat also deliberately avoids calling it an "app store." The company has taken care not to describe Mini Program as an app store, saying it doesn’t have a central location to distribute applications. Apple doesn’t allow third-party app stores in its iOS App Store. Tencent also dropped plans to include the word “app” in its name, calling the features “programs” instead. “Apple won’t let us call it App Accounts, which might turn out to be a good thing,” Tencent Chairman Pony Ma wrote on his WeChat account in September, as Mini Program began beta testing. Although Mini Program provides experiences and programs similar to iOS apps, none are located in a

New Report Delves Into Inner Workings of Foxconn's Zhengzhou iPhone Plant

In a lengthy new article posted online today, The New York Times has delved into the inner workings of Foxconn's major iPhone manufacturing plant in Zhengzhou, China, referred to locally as "iPhone City." The article describes how the facility became one of Apple's major global manufacturing plants, as well as the "hidden bounty of perks, tax breaks, and subsidies" uncovered behind the scenes of Foxconn's operations -- negotiations Apple said it is "not a party to." Looking at the origins of Apple's move to production overseas, the article first details Steve Jobs' decision to manufacture the Macintosh in its facilities in Texas and California in the mid-1980s. Following the company's financial slump in the 1990s, Jobs upon his return made the decision to outsource production in places like China. Partnerships with the likes of Foxconn provided Apple with the "heft and expertise" to create products, including the original iPod, on a massive scale. Workers leaving the Foxconn factory When Apple’s sales took off after the introduction of the iPod in 2001, Foxconn had the heft and expertise to meet the demand that accompanied each hit product. Foxconn’s factories could quickly produce prototypes, increase production and, during peak periods, hire hundreds of thousands of workers. “They have brilliant tooling engineers, and they were willing to invest a lot to keep pace with Apple’s growth,” said Joe O’Sullivan, a former Apple executive who worked in Asia. As the launch of the iPhone approached, Foxconn began scouting locations for a new facility around China and

Apple Enters Agreement With World's Largest Wind Turbine Maker for Clean Energy Projects

Apple recently struck a deal with Xinjiang Goldwind Science & Technology, known as the world's largest wind turbine maker, which will bring clean energy into the production processes and manufacturing plants of Apple's partner facilities in China (via South China Morning Post). Specifically, Goldwind's wholly-owned subsidiary Beijing Tianrun New Energy Investment will transfer a 30 percent stake each in four project companies to Apple. The subsidiary of Goldwind is focused on the construction and operation of wind power farms and will likely assist Apple in providing clean energy to its many iPhone manufacturing facilities in the region, potentially including well-known assemblers Foxconn and Pegatron. “Apple is committed to powering all of its facilities around the world with 100 per cent renewable energy, and is now working with its suppliers to power Apple’s product manufacturing with renewable energy,” Goldwind said. The details of exactly which supplier, and how much money Apple will spend on the project, were left undisclosed. In the filing sent to the Hong Kong stock exchange yesterday by Goldwind, which revealed its partnership with Apple, it was also mentioned that each of the projects will be "cooperative joint ventures" that won't be consolidated solely in Goldwind's financial statements. Both Goldwind and Apple will have more of an equal presence, "since important matters will require unanimous approval by their directors." Apple has always been a proponent of clean energy and general environmental friendliness, this year joining global renewable

Chinese Consumer Group Complains of Spontaneous iPhone 6 Fires, but Apple Blames 'Physical Damage'

As Apple's iPhone 6s is facing scrutiny in China over a battery issue that causes unexpected shutdowns, a Chinese consumer group has complained of a separate problem with the iPhone 6 - spontaneous battery fires. According to the The Wall Street Journal, the Shanghai Consumer Council says it received eight reports from Chinese users claiming their smartphones spontaneously caught on fire, but Apple inspected the devices and says "external physical damage" is to blame. Apple said it analyzed the affected phones and found that the fires followed "external physical damage." The company encouraged customers with issues to visit an Apple store or contact company support. "We appreciate that customers are more concerned than ever about the performance and safety of batteries in their mobile devices," Apple said in a statement.Given that the iPhone 6 has been available since 2014 and there have been a limited number of report about device fires, Apple's physical damage explanation rings true. With the Samsung Galaxy Note 7, which had a true faulty part leading to fires, reports from around the world started flooding in just weeks after the device was released. Complaints from Chinese consumer groups over iPhone 6s battery problems led Apple to introduce a repair program for iPhone 6s devices that unexpectedly shut down, and Apple has gone out of its way in China to explain the issue and assure customers that it is not safety related. Apple's repair program will see it providing new batteries to customers with iPhone 6s devices primarily manufactured between

Apple's Next Store Opens in Shanghai on December 10

Apple has announced it will be opening a new retail store at Vanke Mall in Qibao, an ancient town and popular tourist destination in the suburbs of Shanghai, China, on Saturday, December 10 at 10:00 a.m. local time. The location will become Apple's seventh retail store in Shanghai and its 489th store overall. Apple is closing in on 500 retail stores worldwide following the grand openings of its Marché Saint-Germain location in Paris, France and Zhujiang New Town location in Guangzhou, China earlier this month. Apple has opened 20 new retail stores in 2016, excluding the upcoming Shanghai

Apple Hires Former WSJ Reporter as Public Relations Director in China

Apple has hired a former reporter and columnist for The Wall Street Journal, Wei Gu, to its public relations department in Shanghai, China. Gu's role, per LinkedIn (via TechCrunch) will be PR Director, which she began this month. Gu's professional history spans 18 years and includes jobs at CNN and Reuters, working as a video journalist and reporter to break news regarding technology companies based out of the United States. She left The Wall Street Journal in August -- where her work included a focus on a weekly finance column -- and had since been writing and editing a personal blog before joining Apple this month. As Apple continues to boost its presence in China, it makes sense for the company to begin expanding and improving its talent pool in regards to China-based public relations. Just this year, Apple faced issues with Chinese regulators regarding a controversial independent movie which led to the shut down of iTunes and iBooks in the country. Although China has lost ground to Europe and is now Apple's third most profitable market, the company continues to expand its influence within the country, with CEO Tim Cook remaining steadily "optimistic" about Apple's presence in China, recently saying that "China is not as weak as has been talked

iPhone Sales Could Face Major Setback in China if Trump Enacts Trade War

A collection of companies based in the United States could face "impaired" blowback if President-elect Donald Trump follows through with his campaign plan of imposing a 45 percent tariff on imports from China, as well as considering China "a currency manipulator." According to Chinese newspaper Global Times, these actions will not only negatively affect China's reputation, but "the trade atmosphere between China and the US will become more tense" (via The Guardian). In retaliation for the potential trade war, Global Times said that China "will take a tit-for-tat approach," and singled out the airline, automobile, and smartphone industries as some of the first potential targets of the tense relationship between the two countries if Trump decides to commit to his trade plan. Specifically, in regards to Apple and the iPhone, the newspaper said that China will cut iPhone sales in the country and subsequently the device "will suffer a setback" if all of this goes through. China will take a tit-for-tat approach then. A batch of Boeing orders will be replaced by Airbus. US auto and iPhone sales in China will suffer a setback, and US soybean and maize imports will be halted. China can also limit the number of Chinese students studying in the US. Trump cannot change the pattern of interests between China and the US. The gigantic China-US trade is based on mutual benefits and a win-win situation. Even as president, Trump can exert limited influence on it. Despite the potential for such a disruption, Global Sun thinks there's a possibility that the 45 percent tariff on

Xiaomi Unveils 'World's First' 6.4-inch Phone With Edgeless Display

Xiaomi surprised at its Beijing event today by announcing the Mi Mix, the "world's first edgeless display" phone, alongside the company's new Mi Note 2. Designed by French designer Philippe Starck, the Mi Mix is a 6.4-inch device that features a 2040x1080 pixel, 17:9 aspect ratio borderless display that takes up 91.3 percent of the front of the handset. The only significant bezel sits at the bottom of the screen, but it doesn't have a physical button, with all the controls existing onscreen. The all-ceramic phone uses a piezoelectric ceramic driver for the earpiece which uses the metal frame to generate sound, while the proximity sensor has been replaced by ultrasound. Both innovations are hidden under the display. The design also uses a mortise and tenon joint for attaching the display to the body, rather than glue or other adhesives. Powering the phone is a Qualcomm Snapdragon 821 processor, with 4GB RAM for the 128GB capacity model and 6GB RAM for the 256GB model, which also features gold trim, with 18K gold accents on the camera lens and fingerprint sensor on the back. The rear camera boasts a 16-megapixel resolution and 4K video, while the front camera is 5 megapixels. The phone is also said to have dual SIM connectivity and a 4,400mAh battery with Qualcomm Quick Charge 3.0 support. #MiMIX Edgeless display (world’s 1st), 93% screen-body ratio, piezoelectric ceramic earpiece speaker, behind-display ultrasonic proc sensor pic.twitter.com/33dywzDxKG— Hugo Barra (@hbarra) October 25, 2016 Depicting the Mi Mix in promotional videos reminiscent of the