Reviews are now out for the iPhone 12 Pro Max, providing us with a closer look at the super-sized device before it begins arriving to customers on Friday. We've rounded up a handful of reviews from media outlets below. For video reviews, see here.

iphone 12 pro max verge

Image: The Verge

With a 6.7-inch display, the iPhone 12 Pro Max is the largest iPhone ever, eclipsing the 6.5-inch iPhone 11 Pro Max. Given that the iPhone 12 Pro has already launched, this review roundup focuses on what sets the iPhone 12 Pro Max apart from its smaller sibling, including its larger display, more advanced camera improvements, and longer battery life.

Large Display

With its super-sized 6.7-inch display, the iPhone 12 Pro Max won't be for everyone, as The Verge's Nilay Patel explains:

The combination of the size and flat sides basically demands a case to make it easier to hold, which makes the whole thing even bigger. It's still workable, but it is right on the edge of being too big. I think the size is a reflection of increased choice: this year Apple has more phone sizes available than ever before, including the diminutive iPhone 12 mini, so it had the ability to push the Max even farther.

But: it's still big. I strongly recommend finding a way to safely see the 12 Pro Max's size in person before making a call on ordering one.

The Wall Street Journal's Joanna Stern wished that Apple would take more advantage of the device's large display:

It is crazy to me, however, that Apple hasn't enabled us to do more on a phone that is practically iPad-size. Why can't I view my inbox on the top half of the screen and my calendar on the bottom, like Samsung allows with its Multi-Window mode? Why does the tiny iPhone Mini allow the same number of rows of home-page app icons and widgets as the iPhone Giant? Why can't I use an Apple Pencil to take notes on the notebook-size device? Apple declined to comment on future software updates.

Long Battery Life

The Wall Street Journal's Joanna Stern found the iPhone 12 Pro Max to have impressive all-day battery life. In a YouTube video streaming test, she found the device lasted 17.5 hours, compared to 14.5 hours for the iPhone 12 Pro and iPhone 12, and 10.5 hours for the iPhone 12 mini. Of course, heavy 5G usage will result in lower battery life than this.

I tried—really tried—to get the Pro Max's battery to die by bedtime. I've been unsuccessful. It’s simple: Bigger phone = bigger battery = longer battery life. See the iPhone Mini review for the inverse proof.

While the iPhone 12 and iPhone 12 Pro also last until bedtime, the Pro Max wasn’t even down to 15% territory by 11:30 p.m. most days. My video-streaming YouTube test showed the same: The Pro Max lasted a crazy 17½ hours; the iPhone 12 and 12 Pro went 14½ hours, and the poor little Mini lasted 10½. Expect shorter times if you're tapping the 5G network a lot.

Engadget's Chris Velazco also achieved more than one day of battery life:

Overall, I've been able to use the Pro Max for full workdays and still have quite a bit left in the tank the following morning. Full disclosure: Rather than setting this phone up as new, I restored it from a backup the way many iPhone users do. Apple has said previously that background processes related to device restoration can continue for up to a few days after the fact, so it's possible that battery life could improve a bit in time. Anyway, I wouldn't sweat it: Even with a restore, the Pro Max will still get you through a long day with a little extra left over for the next one.

Camera Upgrades

Apple's camera improvements this year go a few steps further on the iPhone 12 Pro Max compared to the iPhone 12 Pro. Unique to the iPhone 12 Pro Max is a larger ƒ/2.2 aperture for the telephoto lens, a 47 percent larger sensor for the wide-angle lens, and what Apple refers to as sensor-shift optical image stabilization.

The Verge's Nilay Patel believes the iPhone 12 Pro Max has "the best smartphone camera you can get," noting that photos shot on the device "are generally less noisy" than those shot on the iPhone 12 Pro. However, Patel said that these improvements are mostly only noticeable in lower-light environments, as he found both devices produce virtually indistinguishable photos in brighter, sunlit conditions.

Under slightly darker conditions, most of the phones automatically shifted to their respective night modes, where they take multiple long exposures and merge them together. But the iPhone 12 Pro Max's bigger sensor, with its higher maximum ISO, means it doesn't automatically go into Night mode as often. And when the iPhone 12 Pro Max does go into Night mode, it does so with shorter exposures than the 12 Pro — in situations where the 12 Pro would take a three-second exposure, the 12 Pro Max only needed a one-second shot, resulting in a sharper photo.

Patel shared a side-by-side comparison of a photo shot on the iPhone 12 Pro Max (left) and iPhone 12 Pro (right) in lower-light environment, noting that the 12 Pro took a three-second Night mode shot, while the Pro Max only needed a one-second exposure:

verge iphone 12 pro max vs 12 pro
TechCrunch's Matthew Panzarino had a similar assessment, finding the iPhone 12 Pro Max to outperform the iPhone 12 Pro in lower-light conditions:

Wide angle shots from the iPhone 12 Pro Max display slightly better sharpness, lower noise and better color rendition than the iPhone 12 Pro and much more improvement from the iPhone 11 Pro. In bright conditions you will be hard pressed to tell the difference between the two iPhone 12 models but if you're on the lookout the signs are there. Better stabilization when handheld in open shade, better noise levels in dimmer areas and slightly improved detail sharpness.

More Reviews

We've also rounded up unboxing videos for the iPhone 12 Pro Max, iPhone 12 mini, MagSafe Duo Charger, and Leather Sleeve.

Related Forum: iPhone

Top Rated Comments

jcshas Avatar
57 months ago
There’s more controversy in this years iPhone lineup than there is in last weeks election results. :)
Score: 23 Votes (Like | Disagree)
DarkCole Avatar
57 months ago
These reviews have only made me more excited for my Pro Max delivery on Friday.
Score: 22 Votes (Like | Disagree)
Zwhaler Avatar
57 months ago
Meanwhile MKBHD: 'You can't tell the difference'
Score: 21 Votes (Like | Disagree)
Lord Hamsa Avatar
57 months ago
I'm 50 years old with deteriorating near vision and I have pretty large hands being 6' 2" tall. I'll take the Pro Max's size in a heartbeat.
Score: 20 Votes (Like | Disagree)
oneteam Avatar
57 months ago
I cannot wait to have my Pro Max this Friday...Very excited!!!
Score: 17 Votes (Like | Disagree)
Kylo83 Avatar
57 months ago
the max needs split screen like iPads now
Score: 15 Votes (Like | Disagree)

Popular Stories

ios 18 4 carplay

Apple Upgrades CarPlay in Two Ways

Wednesday March 12, 2025 6:05 am PDT by
The upcoming iOS 18.4 update for the iPhone includes a smaller but meaningful improvement for Apple's in-car iPhone mirroring system CarPlay. Specifically, CarPlay now shows a third row of icons, up from two rows previously. However, this change is only visible in vehicles with a larger center display. For example, a MacRumors Forums member noticed the change in a Toyota Tundra with a...
Apple More Personal Siri Ad

John Gruber Says 'Something is Rotten' at Apple

Wednesday March 12, 2025 7:39 pm PDT by
Daring Fireball's John Gruber today shared some strongly-worded comments about Apple's delayed personalized Siri features. Gruber is a well-known Apple pundit who has been writing about the company for more than two decades. In a blog post titled "Something Is Rotten in the State of Cupertino," Gruber said Apple's credibility has been "damaged" by the delay:Keynote by keynote, product by...
airpods pro 2 gradient

AirPods Pro 3 Launch Now Just Months Away: Here's What We Know

Tuesday March 11, 2025 3:26 am PDT by
Despite being released over two years ago, Apple's AirPods Pro 2 continue to dominate the wireless earbud market. However, with the AirPods Pro 3 expected to launch in 2025, anyone thinking of buying Apple's premium earbuds may be wondering if the next generation is worth holding out for. Apart from their audio and noise-canceling performance, which are generally regarded as excellent for...
Apple Maps vs Google Maps Feature

iOS 18.4 Adds a Highly-Requested Setting to iPhones — But Not in U.S.

Wednesday March 12, 2025 1:05 pm PDT by
iPhones are finally getting a much-requested setting, but availability is limited. The upcoming iOS 18.4 update introduces an option to set a default navigation app, other than Apple Maps, but unfortunately this new setting is limited to users in the EU. There, you can now set an app like Google Maps or Waze as your default navigation app on the iPhone by opening the Settings app and tapping ...
iPhone 17 Pro Render Front Page Tech

iPhone 17 Pro Machined Parts Leak Reflects Camera Redesign Rumors

Thursday March 13, 2025 3:07 am PDT by
Apple's upcoming iPhone 17 Pro models are expected to feature a significant design overhaul, and a new image apparently taken on an assembly line for the unreleased devices appears to confirm the biggest rumored change. Render of an iPhone 17 Pro model shared by Jon Prosser The iPhone 17 Pro and iPhone 17 Pro Max are rumored to adopt a horizontal camera bar reminiscent of Google's Pixel...
iphone 17 pro asherdipps

iPhone 17 Pro Max Rumors Allegedly Refer to 'iPhone 17 Ultra' Model

Friday March 14, 2025 7:56 am PDT by
If you've been following iPhone rumors over the last few years, you may remember reading reports that Apple flirted with the idea of introducing a super high-end "Ultra" model that would either replace its Pro Max device or sit above it in Apple's smartphone hirearchy. These reports appeared in the pre-launch iPhone 15 and iPhone 16 rumor cycles, but ultimately came to nothing. Now though, the...
Generic iOS 19 Feature Mock Light

iOS 19 Will Bring Biggest Design Overhaul Since iOS 7

Monday March 10, 2025 12:17 pm PDT by
Apple is planning for a major design overhaul of the iPhone, iPad, and Mac interfaces with the introduction of iOS 19, iPadOS 19, and macOS 16 later this year, reports Bloomberg. The update will "fundamentally change" the look of Apple's operating system, introducing a more consistent cross-platform experience. Apple plans to update the style of icons, menus, apps, windows, and system...
Sad Siri Feature

Kuo: Apple Knows Apple Intelligence is 'Underwhelming' and Won't Drive iPhone Upgrades

Thursday March 13, 2025 9:32 am PDT by
The Apple Intelligence features that Apple introduced with iOS 18 are not pushing people to upgrade their iPhones, Apple analyst Ming-Chi Kuo reiterated today. Apple's recent Siri failures are also going to have an impact on 2025 iPhone shipments, which the market is beginning to realize. As early as last July, Kuo said expectations that Apple Intelligence could drive iPhone upgrades were...
Sad Siri Feature

Kuo: Cook Should Personally Address Siri Apple Intelligence Failure

Thursday March 13, 2025 4:02 pm PDT by
Apple made a major misstep with the way that it handled the delay of Apple Intelligence features for Siri, Apple analyst Ming-Chi Kuo said today. Announcing the delay through a press statement was a bad decision, and Apple should instead have gone through official channels. Kuo referenced the well-known "Antennagate" PR crisis when the iPhone 4 launched in 2010, and the way that then Apple...