Last week, Anker debuted a special edition 24K gold-plated USB-C to Lightning cable priced at $100, marking an unusual departure for the popular accessory company known for producing high-quality products at reasonable prices.

anker gold cable box
While the cable itself is really just the company's PowerLine+ III cable with gold plating, Anker offered to send one over to me so I decided to check it out.

Unboxing

The cable comes packaged in a clamshell cardboard box inside a black and gold sleeve covered in product details and imagery. Sliding the box out of the sleeve, you'll find some raised gold text with the Anker logo and tagline.

The box is held closed magnetically, but it doesn't require much force to flip it open, where you're greeted with the two gold connectors and a bit of the cable prominently displayed in a custom box insert. The remainder of the cable is hidden away, coiled inside the insert.

anker gold cable box open
The top portion of the box includes some "You're Now A Part of Charging Royalty" text to help make you feel like it was worth spending $100 on a Lightning cable, and a pull tab lets you lift the panel to reveal the leather-like storage pouch for the cable.

anker gold cable box pouch
All in all, it's a relatively premium unboxing experience, particularly for something as straightforward as a cable, and it's clear Anker is anticipating a lot of these will be given as gifts.

The Cable

I've used Anker's regular PowerLine+ III cables, and they're very high quality with good reinforcement at the base of each connector and a braided cable for a premium feel and durability. The regular version comes in three- and six-foot lengths, while the 24K gold version is only available in the six-foot length. I generally prefer the longer cables anyway, as they offer great flexibility for stretching a bit farther from an outlet than the standard cables Apple includes with its devices.

anker gold cable
The cable on the new PowerLine+ III is 30 percent slimmer than on the previous PowerLine+ II, but it's even more durable. Anker says the braided cables are rated to withstand 35,000 bends, and they come with a lifetime warranty against quality issues.

The connectors are made from scratch-resistant stainless steel, and the cables support high-speed charging over Lightning with at least an 18-watt power adapter.

So what makes the new 24K gold cable different from the regular version other than a $100 price tag instead of $35? Well, it's mostly about the looks. The gold plating on the connectors and the black-and-gold braiding on the cable certainly stand out, so you'll definitely be able to pick it out of a crowd.

anker gold cable pouch open
The included cable tie is plastic-backed velcro on the regular PowerLine+ III cables, but the 24K gold version uses a leather strap with a gold pin to fit with the luxury theme. A leather-effect pouch with a gold snap closure continues that theme, giving you a place to store your cable when not in use and keep it from getting damaged.

anker gold cable pouch
When it comes to functionality, there's no difference compared to the regular version, which is already a premium USB-C to Lightning cable. I've obviously only had the cable for a few days, but so far I've experienced no problems with it.

Braided cables tend to be a little bit stiffer than traditional ones and frequently don't coil quite as smoothly, but if you've used other braided cables you've probably already seen this.

The connectors on Anker's PowerLine cables are also significantly larger than the ones on Apple's cables. It makes the connectors easier to grab, but it can potentially cause issues with certain cases, for example, that don't have enough clearance around the Lightning port. It's not something I've run into with this or other PowerLine cables, but I have on occasion seen it in the past with certain combinations of iPad cases and other third-party cables.

Wrap-up

Do you need Anker's 24K gold-plated USB-C to Lightning cable? Of course not, and Anker isn't expecting to sell a ton of them. But it's a fun way for the company to take an existing product to the next level and there will undoubtedly be some users willing to drop a Benjamin for something relatively unique, either for themselves or as a gift.

If you're interested in checking out Anker's gold-plated Lightning cable, it's available at Amazon for $99.99.

Note: Anker provided MacRumors with the special edition gold-plated Lightning cable for the purpose of this review. No other compensation was received.

Tag: Anker

Top Rated Comments

NickName99 Avatar
17 months ago
Some folks just really dig gold



Attachment Image
Score: 31 Votes (Like | Disagree)
JimmyBanks6 Avatar
17 months ago

The kind of douche bag that would buy this is also the mini-frappachino-skinny latte beard stroking niche coffee shop dweller, who desperately wants to be taken seriously in life...
Projections of insecurities.
Score: 29 Votes (Like | Disagree)
Saturnine Avatar
17 months ago
But it's a fun way for the company to take an existing product to the next level
I have no idea what this means.
Score: 26 Votes (Like | Disagree)
UltimateSyn Avatar
17 months ago
Score: 24 Votes (Like | Disagree)
bassanoclapper Avatar
17 months ago
If you buy this cable, I have a bridge you might be interested in
Score: 21 Votes (Like | Disagree)
EugW Avatar
17 months ago

The kind of douche bag that would buy this is also the mini-frappachino-skinny latte beard stroking niche coffee shop dweller, who desperately wants to be taken seriously in life...
Nah, the hipsters you seem to be talking about generally don’t buy this type of crap.

Wrong characterization of the stereotype my friend.
Score: 13 Votes (Like | Disagree)

Top Stories

affinity designer contour tool

Serif Updates Affinity Photo, Designer, and Publisher With New Tools and Functions

Thursday February 4, 2021 1:58 am PST by
Serif today announced across-the-board updates for its popular suite of Affinity creative apps, including Affinity Photo, Affinity Designer, and the Apple award-winning Affinity Publisher for Mac, all of which were among the first professional creative suites to be optimized for Apple's new M1 chip. "After another year which saw record numbers of people switching to Affinity, it's exciting to...
studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
General Apps Messages

Android iMessage Competitor Puts Pressure on Apple

Friday July 30, 2021 3:15 am PDT by
Google and the three major U.S. carriers, including Verizon, AT&T, and T-Mobile, will all support a new communications protocol on Android smartphones starting in 2022, a move that puts pressure on Apple to adopt a new cross-platform messaging standard and may present a challenge to iMessage. Verizon recently announced that it is planning to adopt Messages by Google as its default messaging...
maroon5memories

Apple Collaborates With Maroon 5 to Add 'Memories' Song to Photos App

Wednesday September 25, 2019 12:02 pm PDT by
Apple has teamed up with Maroon 5 to add the group's new song "Memories" to the Memories feature in the Photos app, allowing it to be used for photo slide show creations, reports Billboard. "Memories" will be available as a soundtrack option for a limited time and it is available to iPhone and iPad users running the latest iOS 13 and iPadOS software. Memories in the Photos app are created ...
qualcomm snapdragon x60 5g

iPhone 13 Lineup Expected to Use Qualcomm's Snapdragon X60 Modem With Several 5G Improvements

Wednesday February 24, 2021 8:10 am PST by
Apple's next-generation iPhone 13 lineup will use Qualcomm's Snapdragon X60 5G modem, with Samsung to handle manufacturing of the chip, according to DigiTimes. Built on a 5nm process, the X60 packs higher power efficiency into a smaller footprint compared to the 7nm-based Snapdragon X55 modem used in iPhone 12 models, which could contribute to longer battery life. With the X60 modem, iPhone...
iPhone 13 Wi Fi 6E feature update

Wi-Fi 6E Explained: What It Could Mean for iPhone 13 and Beyond

Monday August 2, 2021 8:00 am PDT by
The iPhone 13 is widely expected to come with Wi-Fi 6E capabilities, and while it may seem rather nuanced to the average consumer, with only improved speeds and being "up to date" in the realm of Wi-Fi technology, it's actually a fairly significant improvement, laying the groundwork for much of what we know the future holds. To truly understand Wi-Fi 6E, MacRumors sat down for an exclusive...
iphone 12 colors 2021

iPhone 12 Colors: Deciding on The Right Color

Thursday November 5, 2020 8:35 am PST by
The iPhone 12 and iPhone 12 Pro arrived in October 2020 in a range of color options, with entirely new hues available on both devices, as well as some popular classics. The 12 and 12 Pro have different color choices, so if you have your heart set on a particular shade, you might not be able to get your preferred model in that color. iPhone 12 mini and iPhone 12 The iPhone 12 mini and iPhone...
m1 imac orange

New iMac Tidbits: Headphone Jack on Side, Ethernet Port on Power Adapter, Spatial Audio and WiFi 6 Support, No SD Card Slot

Wednesday April 21, 2021 6:38 am PDT by
Apple yesterday announced a completely redesigned 24-inch iMac with the M1 Apple silicon chip. The new iMac, the first major redesign of the Mac desktop computer since 2012, has several changes compared to the previous generation. In the aftermath of the event, a few new features and tidbits may have slipped under the radar, so we’ve compiled this list of some of the less-talked-about...
original iphone

Phil Schiller Says iPhone Was 'Earth-Shattering' Ten Years Ago and Remains 'Unmatched' Today

Monday January 9, 2017 7:15 am PST by
To commemorate the tenth anniversary of the iPhone, Apple marketing chief Phil Schiller sat down with tech journalist Steven Levy for a wide-ranging interview about the smartphone's past, present, and future. The report first reflects upon the iPhone's lack of support for third-party apps in its first year. The argument inside Apple was split between whether the iPhone should be a closed...
os x mountain lion macs 16x9 2

Apple Makes OS X Lion and Mountain Lion Free to Download

Wednesday June 30, 2021 12:19 pm PDT by
Apple recently dropped the $19.99 fee for OS X Lion and Mountain Lion, making the older Mac updates free to download, reports Macworld. Apple has kept OS X 10.7 Lion and OS X 10.8 Mountain Lion available for customers who have machines limited to the older software, but until recently, Apple was charging $19.99 to get download codes for the updates. As of last week, these updates no...