App Tracking Transparency

With the launch of iOS 14.5, apps are no longer allowed to access the IDFA or tracking advertiser on your iPhone, iPad, or Apple TV without your express permission, keeping your app data more private. Apps use your IDFA to track you across different apps and websites, keeping tabs on your preferences and app usage habits. When an app wants to use your IDFA, you'll see a popup that says...

Starting early next year, iOS 14 will require apps to get opt-in permission from users to collect their random advertising identifier, which advertisers use to deliver personalized ads and track how effective their campaigns were. Ahead of this change, The Wall Street Journal reports that advertising companies and publishers have filed a complaint against Apple with France's competition...

Apple told some developers that it will delay the enforcement of an anti-tracking feature that's being implemented in iOS 14, reports The Information. In iOS 14, Apple is requiring apps to seek customer consent before the IDFA (Identifier for Advertisers) can be used to track user behavior and preference across apps and websites for ad targeting purposes. Major app developers and ad...

Facebook today warned advertisers that Apple's upcoming anti-tracking tools could cause a more than 50 percent drop in Audience Network publisher revenue due to the removal of personalization from ads within apps. In a blog post, Facebook said that it does not collect the identifier from advertisers (IDFA) from Facebook-owned apps on iOS 14 devices, as Apple added a feature that requires...

A Google-backed group of European digital advertising associations has criticized Apple for requiring apps in iOS 14 to seek additional permission from users before tracking them across other apps and websites, reports Reuters. Sixteen marketing associations, some of which are backed by Facebook and Alphabet's Google, faulted Apple for not adhering to an ad-industry system for seeking user...