EU Advertisers Criticize New App Tracking Privacy Controls in iOS 14

A Google-backed group of European digital advertising associations has criticized Apple for requiring apps in iOS 14 to seek additional permission from users before tracking them across other apps and websites, reports Reuters.

app tracking pop up ios 14

Sixteen marketing associations, some of which are backed by Facebook and Alphabet's Google, faulted Apple for not adhering to an ad-industry system for seeking user consent under European privacy rules. Apps will now need to ask for permission twice, increasing the risk users will refuse, the associations argued.

During its iOS 14 preview at WWDC last week, Apple explained to developers several of its new user privacy features, which include new app tracking controls and transparency.

Specifically, developers are now required to get user consent before tracking them. When an app wants to track the user, a consent pop-up appears saying the app "would like permission to track you across apps and websites owned by other companies." Developers are given several lines below the main text to explain why the permission is being sought.

The system requires that apps only need to be granted permission once, and users can see which apps they have consented to track them in the Settings app, allowing them to change their preferences as and when required.

According to the report, the group of European marketing firms said the pop-up warning and the limited ability to customize it still carries "a high risk of user refusal."

Last week, however, Apple engineers said the company would improve a free tool for developers that uses anonymous, aggregated data to measure whether advertising campaigns are working. The tool does not trigger the tracking pop-up because it's specifically engineered not to track individual users.

Related Forum: iOS 14

Top Rated Comments

Unggoy Murderer Avatar
26 months ago
A Google-backed group of European digital advertising...
Well, of course they'll be upset.

If that's the response Apple are getting, then it's just further evidence that Apple are doing the right things on this subject.
Score: 181 Votes (Like | Disagree)
Mailia Avatar
26 months ago

According to the report, the group of European marketing firms said the pop-up warning and the limited ability to customize it still carries "a high risk of user refusal."
Oh no!
Score: 123 Votes (Like | Disagree)
Moakesy Avatar
26 months ago
Who, exactly, do they think will give a damn?

can’t imagine many people saying “I’m not buying an iPhone, not until they allow more companies to track me more”.
Score: 81 Votes (Like | Disagree)
kaz911 Avatar
26 months ago
If the advertisers are unhappy - then I'm VERY happy.... thanks apple!
Score: 78 Votes (Like | Disagree)
RobbieTT Avatar
26 months ago
Apple may be a trillion-dollar company, but this kind of advertising is priceless:

A Google-backed group of European digital advertising associations has criticized Apple

Apple should engrave that tag-line on their products.
Score: 75 Votes (Like | Disagree)
iLoveDeveloping Avatar
26 months ago
This just in Apple does something great to stop companies like Facebook manipulating us and selling our data to make billions and they don’t like it! I’m totally shocked!! ? Hey zuck - ??
Score: 70 Votes (Like | Disagree)

Popular Stories

maxresdefault

M2 13-Inch MacBook Pro With 256GB SSD Appears Slower Than Equivalent M1 in Real-World Speed Tests

Monday June 27, 2022 1:57 pm PDT by
Benchmark testing has indicated that the 256GB variant of the 13-inch MacBook Pro with M2 chip offers slower SSD performance than its M1 equivalent, and now real-world stress testing by YouTuber Max Yuryev of Max Tech suggests that the 256GB SSD in the 13-inch MacBook Pro is also underperforming in day-to day-usage. The M2 MacBook Pro with 256GB SSD and 8GB RAM was slower than the M1 MacBook ...
M2 Pro and Max Feature

Apple's Upcoming M2 Pro Chip for High-End MacBook Pro and Mac Mini Will Reportedly Be 3nm

Monday June 27, 2022 7:31 am PDT by
TSMC will manufacture Apple's upcoming "M2 Pro" and "M3" chips based on its 3nm process, according to Taiwanese industry publication DigiTimes. "Apple reportedly has booked TSMC capacity for its upcoming 3nm M3 and M2 Pro processors," said DigiTimes, in a report focused on competition between chipmakers like TSMC and Samsung to secure 3nm chip orders. As expected, the report said TSMC will...
iPhone 11 Pro vs iPhone 14 Pro

iPhone 11 Pro vs. 14 Pro: New Features to Expect if You've Waited to Upgrade

Monday June 27, 2022 11:22 am PDT by
With many customers choosing to upgrade their iPhone every two or three years nowadays, there are lots of iPhone 11 Pro users who might be interested in upgrading to the iPhone 14 Pro later this year. Those people are in for a treat, as three years of iPhone generations equals a long list of new features and changes to look forward to. Below, we've put together a list of new features and...
original iphone 2007

15 Years Ago Today, the iPhone Went On Sale

Wednesday June 29, 2022 4:43 am PDT by
Fifteen years ago to this day, the iPhone, the revolutionary device presented to the world by the late Steve Jobs, officially went on sale. The first iPhone was announced by Steve Jobs on January 9, 2007, and went on sale on June 29, 2007. "An iPod, a phone, an internet mobile communicator... these are not three separate devices," Jobs famously said. "Today, Apple is going to reinvent the...
tesla carplay hack

Tesla Apple CarPlay Hack Updated to Work With Any Tesla Model

Monday June 27, 2022 3:38 am PDT by
Polish developer Michał Gapiński has released a new and improved version of his "Tesla Android Project" which brings Apple's CarPlay experience to more Tesla vehicles than ever before. According to Gapiński, version 2022.25.1 provides "100% functional CarPlay integration for any Tesla," and comes with several new features and bug fixes. The project now supports DRM video playback so that...
13 inch macbook pro m2 mock feature 2

Base 13-Inch MacBook Pro With M2 Chip Has Significantly Slower SSD Speeds

Sunday June 26, 2022 2:52 pm PDT by
Following the launch of Apple's new 13-inch MacBook Pro with the M2 chip, it has been discovered that the $1,299 base model with 256GB of storage has significantly slower SSD read/write speeds compared to the equivalent previous-generation model. YouTube channels such as Max Tech and Created Tech tested the 256GB model with Blackmagic's Disk Speed Test app and found that the SSD's read and...
maxresdefault

Video Comparison: M2 MacBook Pro vs. M1 MacBook Pro

Tuesday June 28, 2022 2:45 pm PDT by
Apple last week launched an updated version of the 13-inch MacBook Pro, and it is the first Mac that is equipped with an updated M2 chip. As it's using a brand new chip, we thought we'd pick up the M2 MacBook Pro and compare it to the prior-generation M1 MacBook Pro to see just what's new. Subscribe to the MacRumors YouTube channel for more videos. For the video comparison, we're using the...
iPhone vs Galaxy Larger

Apple Executive Says Samsung Copied the iPhone and Simply 'Put a Bigger Screen Around It'

Tuesday June 28, 2022 8:59 am PDT by
The Wall Street Journal's Joanna Stern today shared a new documentary about the evolution of the iPhone ahead of the 15th anniversary of the device launching on June 29, 2007. The documentary includes an interview with Apple's marketing chief Greg Joswiak, iPhone co-creator Tony Fadell, and a family of iPhone users. One segment of the interview reflects on Android smartphones gaining larger...
widgets ios 16 feature

Gurman: iPhone 14 Pro to Feature Always-On Display Showing iOS 16's New Lock Screen Widgets

Sunday June 26, 2022 7:36 am PDT by
iPhone 14 Pro models are widely expected to feature always-on displays that allow users to view glanceable information without having to tap to wake the screen. In the latest edition of his Power On newsletter for Bloomberg, Mark Gurman said the feature will include support for iOS 16's new Lock screen widgets for weather, fitness, and more. "Like the Apple Watch, the iPhone 14 Pro will be...