Mozilla Urges Users to Support Apple's Planned Anti-Tracking Changes: 'A Huge Win for Consumers'

Starting early next year, iOS 14 will require apps to get opt-in permission from users to collect their random advertising identifier, which advertisers use to deliver personalized ads and track how effective their campaigns were.

mozilla thank apple
This new requirement was actually set to go into effect by the end of 2020, but Apple delayed the introduction of the prompt until early 2021 to provide developers with more time to make the necessary changes. Regardless, some companies like Facebook are still unhappy about the upcoming change, and a group of advertising companies and publishers in France have gone as far as filing an antitrust complaint over the matter.

This pressure from some advertisers has led Firefox maker Mozilla to launch a new page in which it urges people to show their support for Apple's decision, so that it does not further delay. "We need a massive outpouring of support for Apple's decision to help strengthen its resolve to protect consumer privacy," says Mozilla. "Sign this thank you to let Apple know consumers are eagerly anticipating anti-tracking protection on iPhone."

Last year, Mozilla urged Apple to reset the unique IDs used to serve interest-based ads in the App Store and Apple News apps on a monthly basis. Mozilla now says that Apple "went even further than what Mozilla supporters had asked for," calling the planned anti-tracking changes a "huge win for consumers."

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Top Rated Comments

827538 Avatar
46 months ago
Privacy and security are two of the biggest reasons I've ingrained myself in the Apple ecosystem. Android treats security as an after thought.

Anything that makes Facebook suffer is a good thing. Can't wait to not opt-in to all of this crap, if you want my data you can pay me for it.
Score: 17 Votes (Like | Disagree)
LeadingHeat Avatar
46 months ago
This just in: Apple now lets you choose to have either Safari or Firefox installed when setting up your new iPhone. ?

Very cool though, Mozilla! Looking forward to seeing this anti-tracking implemented across all my apps.
Score: 16 Votes (Like | Disagree)
SDJim Avatar
46 months ago
Honestly it's just nice to see a company side with Apple for once.
Score: 10 Votes (Like | Disagree)
Apple_Robert Avatar
46 months ago
Glad to see Mozilla joining with Apple. More companies need to step up and put their tech where their voice is.
Score: 9 Votes (Like | Disagree)
Turnpike Avatar
46 months ago
Apple isn't perfect, but they are pretty much the last chance this world is going to have for anything close to privacy. Everyone else is in zombie mode or too small to matter.
Score: 8 Votes (Like | Disagree)
Apple_Robert Avatar
46 months ago

They wanted my email address. And then, of course, they pumped me for a 'donation.'
Always provide a spam email address.
Score: 7 Votes (Like | Disagree)