Articles on MacRumors by Mitchel Broussard
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Mitchel Broussard

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Mitchel is the Deals Editor at MacRumors and has been writing for the site since 2014. Starting as a contributing writer, and then editor, he now oversees the day-to-day deals coverage for MR, which includes writing dedicated articles, updating deals guides and roundups, managing affiliate partnerships, and more.

Mitchel Broussard's Articles

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SwiftKey Launches New Emoji-Predicting Keyboard App 'Swiftmoji'

Wednesday July 20, 2016 9:14 am PDT by
Microsoft-owned keyboard app maker SwiftKey today launched a brand-new iOS app, this time focused on predictive emoji suggestions. Called Swiftmoji, the app runs a crowdsourced usage data algorithm to begin suggesting its users specific emoji characters when they send text messages, with the app set to eventually learn each user's preferences and recommend frequently-used emoji above those hardly ...
Apple Retail

Indian Government Set to Officially Adopt Rules Allowing First Apple Retail Stores

Wednesday July 20, 2016 8:20 am PDT by
Indian Prime Minister Narendra Modi is expected to finally approve a three-year extension on local-sourcing rules within the country, granted to Apple due to its single-brand retail company status selling "cutting-edge technology." Those familiar with the matter, speaking with Bloomberg, claimed that the Indian government as a whole is gearing up to make it easier for all companies like Apple to...
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'Pokémon Go' Delayed in Japan Due to Leaked McDonald's Sponsorship Details

Wednesday July 20, 2016 5:47 am PDT by
Niantic has decided to postpone the launch of Pokémon Go in Japan today, due to an unexpected email leak that revealed details about the company's rumored sponsor partnership with food chain McDonald's. A source close to the company confirmed the delay to TechCrunch, referring to a specific email chain between Pokémon Go's creators and McDonald's as the reason behind the move. The two...
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iPhone SE Estimated to Grab 16% of U.S. iPhone Market in Launch Quarter

Tuesday July 19, 2016 9:01 am PDT by
Apple's newest 4-inch iPhone SE has taken a 16 percent share of the overall United States iPhone market in its launch quarter, according to new survey data shared by Consumer Intelligence Research Partners and UBS analyst Steven Milunovich. The data shows that the iPhone SE has been successful in "flushing out" older phones, with 26 percent of iPhone buyers in the quarter moving up from an iPhone ...
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Netflix Faces 'Unexpected' Loss of Subscribers Due to Monthly Price Increase

Tuesday July 19, 2016 6:45 am PDT by
Earlier this year, Netflix reminded its oldest users that the terms of its grandfathered pricing -- which kept these subscribers at the $7.99 level for two years -- would be coming to a close sometime in the second or third quarter of 2016. In a recent letter to the company's investors, CEO Reed Hastings remarked on the unfortunate churn of its subscriber base who reacted "unexpectedly" to...
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Withings Launches $100 'Thermo' Contactless Thermometer for No-Hassle Readings

Tuesday July 19, 2016 5:03 am PDT by
Announced earlier this year at CES, Withings today officially launched its latest connected health device, Thermo, a contactless thermometer approved by the FDA that "yields the most precise temperature possible" for parents looking to diagnose not only their children, but themselves. With a connected app, which syncs to Thermo firstly through Wi-Fi but defaults to Bluetooth if Wi-Fi is...
GSK PARADE app

GSK Launches First ResearchKit Study by a Major Pharmaceutical Company

Monday July 18, 2016 7:27 am PDT by
British pharmaceutical company GlaxoSmithKline recently announced the launch of a new clinical study, Patient Rheumatoid Arthritis Data from the Real World (PARADE), which will gather medical data and patient feedback using an iOS app powered by Apple's ResearchKit. Notably, GSK is the first major pharmaceutical company to implement ResearchKit into its research, which it hopes assists in...
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Katy Perry Debuts Apple Music-Exclusive Single 'Rise' Ahead of Rio Olympics

Friday July 15, 2016 7:05 am PDT by
Apple Music's string of exclusive content continues today with the debut of "Rise," a new single from Katy Perry set to coincide with the upcoming 2016 Summer Olympics in Rio. The song was released late last night, and is an exclusive to iTunes as well as Apple's streaming music service. In a statement, Perry said that the timing of the song felt right to share it now, instead of waiting for...
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CBS News Launches New Apple TV App Designed Exclusively for tvOS

Friday July 15, 2016 6:29 am PDT by
CBS today announced the launch of an all-new Apple TV app that will center around the network's always-on, 24-hour "CBSN" streaming network and has been designed exclusively for tvOS. In addition to the live stream of CBSN, the app curates news stories and video playlists for each user based on previously watched videos. The new app will also take advantage of the 4th generation Apple TV's...
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Spark Says 'No Breach or Data Leak' After Users Get Locked Out of Apple IDs

Friday July 15, 2016 5:12 am PDT by
Last night a few users began reporting that their Apple IDs had been compromised, causing them to be locked out of their accounts. Recovering and password resets worked for a handful of Apple IDs, but it was still unclear overnight what might have been happening to cause the small breach in Apple's otherwise secure universal log-in system. This morning speculation came to a close as...
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Razer Debuts $170 'Mechanical Keyboard Case' for 12.9-inch iPad Pro

Thursday July 14, 2016 8:35 am PDT by
Razer today launched a new top-tier mechanical keyboard peripheral for Apple's 12.9-inch iPad Pro, which packs in PC-like mechanical switches for typing on the tablet (via The Verge). The $169.99 accessory -- which uses Bluetooth to connect to the iPad Pro -- also doubles as a protective case for the tablet when closed, and has a kickstand to perch the device open when the keyboard is in use. ...
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Apple's 'Shot on iPhone' Campaign Gets a Makeover in France for Bastille Day

Thursday July 14, 2016 7:00 am PDT by
Apple has changed the homepage of its French website to celebrate Bastille Day, with a few images that use the inspiration of the company's "Shot on iPhone" campaign as a basis for the country's national flag colors. Each blue, white, and red section cycles through a few photographs taken by French iPhone users and, like the traditional ad campaign, marks their photographer at the bottom of every ...
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iPhone 7 Case Molds Lack Rumored ‘Dark Space Gray’ Option in New Photo

Thursday July 14, 2016 5:44 am PDT by
Alleged photographs of the upcoming iPhone 7 have been popping up online for a few months now, and today Apple news and reviews site Macitynet [Google Translate] has shared one, showing off what the handset will look like in Rose Gold, Space Gray, Gold, and Silver. Following in the footsteps of previous images, the new photo doesn't contribute anything new to the iPhone 7 rumor mill, but it does...
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Facebook Messenger Adds Support for New Peek and Pop 3D Touch Gestures

Wednesday July 13, 2016 9:32 am PDT by
Facebook Messenger today was updated to version 79.0, bringing with it the debut of new Peek and Pop gestures within the messaging client. On the iPhone 6s and iPhone 6s Plus, users will now be able to try out the pressure sensitive abilities of 3D Touch to more easily navigate through the app. Within each conversation thread, 3D Touch allows for quick previews of any links or contacts posted...
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'Pokémon Go' Now Considered 'The Biggest Mobile Game in U.S. History'

Wednesday July 13, 2016 6:19 am PDT by
One week after it launched in the United States, Pokémon Go is now the biggest mobile game in the country's history, in statistics focusing on the amount of daily active users (DAU) the app draws. Within the first 24 hours of launch, Pokémon Go beat out popular games like Slither.io and Clash Royale, but didn't have enough traction at the time to topple massive hits like Candy Crush Saga at its...
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ABC Rebrands iOS and Apple TV Apps With 'Throwback' Shows and New Interface

Wednesday July 13, 2016 5:35 am PDT by
ABC today announced a rebranding of its Watch ABC app for iOS and Apple TV devices, now simply called "ABC," aimed at offering a wider breath of content as well as new, exclusive digital series for users who download the app. The interface has also been redesigned and the app is exclusive to iPhone, iPad, and Apple TV (via Entertainment Weekly). One of the more interesting aspects of the new ...
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'Pokémon Go Plus' Wearable Wristband's Resell Price Rises to Upwards of $250

Tuesday July 12, 2016 5:46 am PDT by
Given the intense popularity of the new augmented reality game Pokémon Go, a few retailers have begun facing shortages of the game's $35 wrist-worn accessory, the Pokémon Go Plus, which allows users to receive notifications about nearby Pokémon right on their wrists. Although some players expected the app itself to send push notifications to their phone's lock screen, as it stands the only way...
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Court Ruling Could Lead to Stricter Password-Sharing Laws in the Future

Tuesday July 12, 2016 5:07 am PDT by
Earlier this month a federal appeals court decided that an employee "acted without authorization" after he used a former co-worker's password login without their permission, in order to gain access to a collection of their data. Concerning the case The United States of America v. David Nosal, this has led to a decision by the court to rule that password sharing is a federal crime under the...
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'Pokémon Go' Launch Faces String of Robberies, Crimes, and Car Accidents

Monday July 11, 2016 7:05 am PDT by
Although Nintendo, Niantic, and The Pokémon Company have a few good reasons to celebrate the launch of their new augmented reality mobile game Pokémon Go, a couple of incidents related to the game have already begun sprouting up over the past few days, bringing to light a few cautionary tales for everyone delving into the game. Because it requires players to travel to real-world destinations...
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Disney Nearing Deal to Own One-Third of MLB's $3.5 Billion Digital Business

Friday July 1, 2016 7:28 am PDT by
The Walt Disney Company is nearing a deal that will net it a one-third stake in Major League Baseball Advanced Media, the streaming division of MLB whose business is valued at around $3.5 billion (via Bloomberg). According to those close to the deal, an agreement between the two companies has not yet been officially finalized, but once it is the contract will allow Disney to purchase another 33...