Apple's iPad was one of the five best-selling electronic devices on Cyber Monday yesterday, November 28, according to new data acquired by Adobe and published in a press release last night. Every iPad appears to be taken into account in Adobe's data, but it's likely that the newest iPad Pro models helped fuel sales thanks to a handful of discounts from various retailers, particularly on the 9.7-inch iPad Pro.

Accompanying the iPad in the best-selling category for Cyber Monday this year were Sony's PlayStation 4, Microsoft's Xbox One, Samsung's line of 4K TVs, and Amazon's Fire tablets. In addition, it was noted that Beats by Dre products -- mainly the company's headphones -- were among the items that were most likely to run out of stock.

cyber-monday-sales
In total, 2016's online shopping holiday is on track to hit $3.39 billion in estimated spending, which will mark a 10.2 percent increase in comparison to Cyber Monday in 2015. Once all of the numbers come in, this year's Cyber Monday could be "the largest online sales day in history," and it's already surpassed Black Friday spending this year, which sat at $3.34 billion.

“Cyber Monday is on track to be the biggest online shopping day ever, surpassing our forecast by almost $27 million or 0.8 percent,” said Tamara Gaffney, principal analyst, Adobe Digital Insights. “This indicates that consumers still had more appetite for online shopping despite the incredible volume of online sales on Black Friday. Prices are expected to start climbing after today as retailers shift attention to extend the season late into December with quick shipping deals and the option to click and collect in store.”

Apple didn't participate directly in Cyber Monday deals, but the company did run a Black Friday offer this year that granted customers up to $150 worth of gift cards on specific product purchases. Last year, the company didn't offer Black Friday deals, opting to allow third-party retailers like Best Buy and Target to do so instead.

Adobe's full Cyber Monday report can be read here.

Top Rated Comments

enthusiastic Avatar
112 months ago
Apple's 2016 Black Friday was more like "how-to-get-rid-of-old-stuff"-Day
Isn't that every day for Apple?
Score: 9 Votes (Like | Disagree)
djcerla Avatar
112 months ago
I can't believe fools still buy BEATS in 2016. Young kids bought these in 2011. They saved hard for these over priced pieces of garbage only to find that the products fell to pieces a few weeks later. A true disgrace of a brand capitalising on stealing peoples money. Plus a ZERO customer services department. Repulsive in every way!
The PowerBeats 2 I've bought two years ago are one of the best products I've ever owned. They're basically perfect, fine-tuned for sport usage.

They still work great, long range and battery is still like day one.
Score: 7 Votes (Like | Disagree)
Geert76 Avatar
112 months ago
Apple's 2016 Black Friday was more like "how-to-get-rid-of-old-stuff"-Day
Score: 6 Votes (Like | Disagree)
gnipgnop Avatar
112 months ago
Apple's 2016 Black Friday was more like "how-to-get-rid-of-old-stuff"-Day
That's the way retail sales have always worked. Bigger discounts on older items.
Score: 4 Votes (Like | Disagree)
HopefulHumanist Avatar
112 months ago
It's not necessarily "old stuff" if they're still selling it with no new products to take their place. Apple doesn't have to come out with a new product every two months in order to appeal to most customers. Sure, the iPad Pro is a year old, but apparently people still want it. And why not? It functions fine and does what most people would want it to do. The main barrier for many people is Apple's higher purchase price (compared with other tablets). And the recent sales were apparently a good enough purchase incentive.
They discounted old Macs but not the newest ones. So yeah, it was mostly about getting rid of older stock IMO.
Score: 3 Votes (Like | Disagree)
BarcelonaPaul Avatar
112 months ago
I can't believe fools still buy BEATS in 2016. Young kids bought these in 2011. They saved hard for these over priced pieces of garbage only to find that the products fell to pieces a few weeks later. A true disgrace of a brand capitalising on stealing peoples money. Plus a ZERO customer services department. Repulsive in every way!
Score: 2 Votes (Like | Disagree)

Popular Stories

Apple Watch Ultra Night Mode Screen

Apple Watch Ultra 3 Launching Later This Year With Two Key Upgrades

Wednesday July 2, 2025 1:13 pm PDT by
The long wait for an Apple Watch Ultra 3 appears to be nearly over, and it is rumored to feature both satellite connectivity and 5G support. Apple Watch Ultra's existing Night Mode In his latest Power On newsletter, Bloomberg's Mark Gurman said that the Apple Watch Ultra 3 is on track to launch this year with "significant" new features, including satellite connectivity, which would let you...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Max Battery Capacity Leaked

Thursday July 3, 2025 5:40 am PDT by
The iPhone 17 Pro Max will feature the biggest ever battery in an iPhone, according to the Weibo leaker known as "Instant Digital." In a new post, the leaker listed the battery capacities of the iPhone 11 Pro Max through to the iPhone 16 Pro Max, and added that the iPhone 17 Pro Max will feature a battery capacity of 5,000mAh: iPhone 11 Pro Max: 3,969mAh iPhone 12 Pro Max: 3,687mAh...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 14 New Features

Friday July 4, 2025 1:05 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
iPhone 17 Pro Lower Logo Magsafe

iPhone 17 Pro's New MagSafe Design Revealed in Leaked Photo

Wednesday July 2, 2025 8:37 am PDT by
The upcoming iPhone 17 Pro and iPhone 17 Pro Max are rumored to have a slightly different MagSafe magnet layout compared to existing iPhone models, and a leaked photo has offered a closer look at the supposed new design. The leaker Majin Bu today shared a photo of alleged MagSafe magnet arrays for third-party iPhone 17 Pro cases. On existing iPhone models with MagSafe, the magnets form a...
airpods pro 2

AirPods Pro 3 to Help Maintain Apple's Place in Earbud Market Amid Increasing Low-Cost Competition

Thursday July 3, 2025 7:25 am PDT by
Apple's position as the dominant force in the global true wireless stereo (TWS) earbud market is expected to continue through 2025, according to Counterpoint Research. The forecast outlines a 3% year-over-year increase in global TWS unit shipments for 2025, signaling a transition from rapid growth to a more mature phase for the category. While Apple is set to remain the leading brand by...
Wi Fi WiFi General Feature

iOS 26 Adds a Useful New Wi-Fi Feature to Your iPhone

Wednesday July 2, 2025 6:36 am PDT by
iOS 26 and iPadOS 26 add a smaller yet useful Wi-Fi feature to iPhones and iPads. As spotted by Creative Strategies analyst Max Weinbach, sign-in details for captive Wi-Fi networks are now synced across iPhones and iPads running iOS 26 and iPadOS 26. For example, while Weinbach was staying at a Hilton hotel, his iPhone prompted him to fill in Wi-Fi details from his iPad that was already...
iOS 18

Apple Releases Second iOS 18.6 Public Beta

Tuesday July 1, 2025 10:19 am PDT by
Apple today seeded the second betas of upcoming iOS 18.6 and iPadOS 18.6 updates to public beta testers, with the betas coming just a day after Apple provided the betas to developers. Apple has also released a second beta of macOS Sequoia 15.6. Testers who have signed up for beta updates through Apple's beta site can download iOS 18.6 and iPadOS 18.6 from the Settings app on a compatible...