Apple's iPad was one of the five best-selling electronic devices on Cyber Monday yesterday, November 28, according to new data acquired by Adobe and published in a press release last night. Every iPad appears to be taken into account in Adobe's data, but it's likely that the newest iPad Pro models helped fuel sales thanks to a handful of discounts from various retailers, particularly on the 9.7-inch iPad Pro.
Accompanying the iPad in the best-selling category for Cyber Monday this year were Sony's PlayStation 4, Microsoft's Xbox One, Samsung's line of 4K TVs, and Amazon's Fire tablets. In addition, it was noted that Beats by Dre products -- mainly the company's headphones -- were among the items that were most likely to run out of stock.
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In total, 2016's online shopping holiday is on track to hit $3.39 billion in estimated spending, which will mark a 10.2 percent increase in comparison to Cyber Monday in 2015. Once all of the numbers come in, this year's Cyber Monday could be "the largest online sales day in history," and it's already surpassed Black Friday spending this year, which sat at $3.34 billion.
“Cyber Monday is on track to be the biggest online shopping day ever, surpassing our forecast by almost $27 million or 0.8 percent,” said Tamara Gaffney, principal analyst, Adobe Digital Insights. “This indicates that consumers still had more appetite for online shopping despite the incredible volume of online sales on Black Friday. Prices are expected to start climbing after today as retailers shift attention to extend the season late into December with quick shipping deals and the option to click and collect in store.”
Apple didn't participate directly in Cyber Monday deals, but the company did run a Black Friday offer this year that granted customers up to $150 worth of gift cards on specific product purchases. Last year, the company didn't offer Black Friday deals, opting to allow third-party retailers like Best Buy and Target to do so instead.
Adobe's full Cyber Monday report can be read here.
Top Rated Comments
(View all)Apple's 2016 Black Friday was more like "how-to-get-rid-of-old-stuff"-Day
Isn't that every day for Apple?I can't believe fools still buy BEATS in 2016. Young kids bought these in 2011. They saved hard for these over priced pieces of garbage only to find that the products fell to pieces a few weeks later. A true disgrace of a brand capitalising on stealing peoples money. Plus a ZERO customer services department. Repulsive in every way!
The PowerBeats 2 I've bought two years ago are one of the best products I've ever owned. They're basically perfect, fine-tuned for sport usage.They still work great, long range and battery is still like day one.
Apple's 2016 Black Friday was more like "how-to-get-rid-of-old-stuff"-Day
That's the way retail sales have always worked. Bigger discounts on older items.It's not necessarily "old stuff" if they're still selling it with no new products to take their place. Apple doesn't have to come out with a new product every two months in order to appeal to most customers. Sure, the iPad Pro is a year old, but apparently people still want it. And why not? It functions fine and does what most people would want it to do. The main barrier for many people is Apple's higher purchase price (compared with other tablets). And the recent sales were apparently a good enough purchase incentive.
They discounted old Macs but not the newest ones. So yeah, it was mostly about getting rid of older stock IMO.