wei-gu-apple-hireApple has hired a former reporter and columnist for The Wall Street Journal, Wei Gu, to its public relations department in Shanghai, China. Gu's role, per LinkedIn (via TechCrunch) will be PR Director, which she began this month.

Gu's professional history spans 18 years and includes jobs at CNN and Reuters, working as a video journalist and reporter to break news regarding technology companies based out of the United States.

She left The Wall Street Journal in August -- where her work included a focus on a weekly finance column -- and had since been writing and editing a personal blog before joining Apple this month.

As Apple continues to boost its presence in China, it makes sense for the company to begin expanding and improving its talent pool in regards to China-based public relations. Just this year, Apple faced issues with Chinese regulators regarding a controversial independent movie which led to the shut down of iTunes and iBooks in the country.

Although China has lost ground to Europe and is now Apple's third most profitable market, the company continues to expand its influence within the country, with CEO Tim Cook remaining steadily "optimistic" about Apple's presence in China, recently saying that "China is not as weak as has been talked about."

Tag: China

Top Rated Comments

Gorms Avatar
113 months ago
A reporter as a PR director.....that's right because Apple needs to spin its products and create lies about how awesome they are...I get it now.
You clearly don't.

Who do you think PR send press releases to? They have hired someone with knowledge of how journalists work, and who will have considerable contacts as well as someone who - and I'm taking a punt here - can probably straddle that pretty tricky English/Chinese language gap. Seems like a smart hire to me.
Score: 12 Votes (Like | Disagree)
M2M Avatar
113 months ago
Fire the automation technical guy. Hire a PR person...... not much to say.
Score: 9 Votes (Like | Disagree)
Abazigal Avatar
113 months ago
You clearly don't.

Who do you think PR send press releases to? They have hired someone with knowledge of how journalists work, and who will have considerable contacts as well as someone who - and I'm taking a punt here - can probably straddle that pretty tricky English/Chinese language gap. Seems like a smart hire to me.
Finally. A voice of reason amongst a maelstrom of BS.
Score: 7 Votes (Like | Disagree)
Cineplex Avatar
113 months ago
A reporter as a PR director.....that's right because Apple needs to spin its products and create lies about how awesome they are...I get it now.
Score: 5 Votes (Like | Disagree)
Kaibelf Avatar
113 months ago
Finally. A voice of reason amongst a maelstrom of veiled racism/sexism/baseless accusations of corruption.
FTFY
[doublepost=1479503475][/doublepost]
LOL. Yes because Apple press releases are so critical to life we need a dedicated global task force to solve the problem. They release so many of them...hundreds a day. This hire has NOTHING to do with press releases FYI. This is all about bribing government officials, having an Apple presence at big events with the rich and powerful, and trying to continue to con the people into these crap products they now make. NOT press releases.
Look, we're sorry you didn't make it to the second interview. Now give it a rest.
Score: 4 Votes (Like | Disagree)
lincolntran Avatar
113 months ago
LOL. Yes because Apple press releases are so critical to life we need a dedicated global task force to solve the problem. They release so many of them...hundreds a day. This hire has NOTHING to do with press releases FYI. This is all about bribing government officials, having an Apple presence at big events with the rich and powerful, and trying to continue to con the people into these crap products they now make. NOT press releases.
As a person who runs his own company, I can tell you PR involves many things beside press release. The better relationship you have with your customers, the better your products can get.
Score: 4 Votes (Like | Disagree)

Popular Stories

iphone 16 pro ghost hand

5 Reasons to Skip This Year's iPhone 17 Pro

Thursday July 10, 2025 4:54 am PDT by
Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...
apple wallet drivers license feature iPhone 15 pro

Apple Says iPhone Driver's Licenses Will Expand to These 8 U.S. States

Tuesday July 8, 2025 11:26 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Unfortunately, this feature continues to roll out very slowly since it was announced in 2021, with only nine U.S. states, Puerto Rico,...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro to Reverse iPhone X Design Decision

Monday July 7, 2025 9:46 am PDT by
Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming to an end with the iPhone 17 Pro models later this year. In a post on Chinese social media platform Weibo today, the account Instant Digital said that the iPhone 17 Pro models will have an aluminum...
iPhone 17 Pro in Hand Feature Lowgo

Leaker Reveals Amount of RAM in iPhone 17 Through iPhone 17 Pro Max

Wednesday July 9, 2025 8:08 am PDT by
Three out of four iPhone 17 models will feature more RAM than the equivalent iPhone 16 models, according to a new leak that aligns with previous rumors. The all-new iPhone 17 Air, the iPhone 17 Pro, and the iPhone 17 Pro Max will each be equipped with 12GB of RAM, according to Fixed Focus Digital, an account with more than two million followers on Chinese social media platform Weibo. The...
apple account card feature

Apple Account Card Expanding to More Countries

Tuesday July 8, 2025 7:34 pm PDT by
Apple is expanding the ability to add an Apple Account Card to the Wallet app to more countries, according to backend Apple Pay changes. With iOS 15.5, Apple updated the Wallet app to allow users to add an Apple Account Card, which displays the Apple credit balance associated with an Apple ID. If you receive an Apple gift card, for example, it is added to an Apple Account that is also...
macbook pro blue green

M5 MacBook Pro No Longer Coming in 2025

Thursday July 10, 2025 12:38 pm PDT by
Apple does not plan to refresh any Macs with updated M5 chips in 2025, according to Bloomberg's Mark Gurman. Updated MacBook Air and MacBook Pro models are now planned for the first half of 2026. Gurman previously said that Apple would debut the M5 MacBook Pro models in late 2025, but his newest report suggests that Apple is "considering" pushing them back to 2026. Apple is now said to be...
iOS 26 Feature

Everything New in iOS 26 Beta 3

Monday July 7, 2025 1:20 pm PDT by
Apple is continuing to refine and update iOS 26, and beta three features smaller changes than we saw in beta 2, plus further tweaks to the Liquid Glass design. Apple is gearing up for the next phase of beta testing, and the company has promised that a public beta is set to come out in July. Transparency In some apps like Apple Music, Podcasts, and the App Store, Apple has toned down the...
iCloud General Feature Redux

iPhone Users Who Pay for iCloud Storage Receive These Five Perks

Wednesday July 9, 2025 9:20 am PDT by
If you pay for iCloud storage on your iPhone, did you know that Apple offers you five perks beyond the extra storage space, at no additional cost? Here are the perks included with all iCloud+ plans:Private Relay keeps your Safari browsing history entirely private from network providers, websites, and even Apple. Hide My Email generates unique, random email addresses whenever needed. Hom...