Eric Slivka
Eric is the Editor-in-Chief of MacRumors and has been writing for the site since 2008.
An avid swimmer and former biophysicist, Eric has been using Apple products for over 35 years and has been interviewed for pieces by The Wall Street Journal, The New York Times, Reuters, BBC, CNBC, and other publications.
Eric's current primary role involves day-to-day oversight of the editorial operations at MacRumors, but he also contributes occasional news and review articles while handling various other duties related to the site's operation.
An avid swimmer and former biophysicist, Eric has been using Apple products for over 35 years and has been interviewed for pieces by The Wall Street Journal, The New York Times, Reuters, BBC, CNBC, and other publications.
Eric's current primary role involves day-to-day oversight of the editorial operations at MacRumors, but he also contributes occasional news and review articles while handling various other duties related to the site's operation.
Eric Slivka's Articles
AdMob Introduces Interactive Video Ads for iPhone
Mobile advertising firm AdMob today announced that it is launching interactive video advertising for the iPhone and iPod touch. The ads, which will be available as either auto-play or click-to-play implementations, will begin appearing in a limited number of top App Store applications. For the first time, mobile video is truly interactive as weve included customizable in-player action buttons...
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Nearly 4,000 iPhones Disappear in $3 Million Heist
Belgian newspaper De Standaard reports [Google translation] on the theft over the weekend of nearly 4,000 iPhones from a Willebroek warehouse of CEVA Logistics, a distribution company. The iPhones had been destined to be delivered to Mobistar, the sole official iPhone wireless provider in the country, and have been valued at approximately 2 million Euro or nearly $3 million.
Reports suggest...
'The Truth Hurts': Verizon Zings AT&T in Advertising Spat
Earlier this month, AT&T filed suit against rival Verizon over a series of Verizon commercials attacking AT&T's wireless network, claiming that the ads were "blatantly false and misleading".
Late yesterday, Engadget reported that Verizon had filed a 53-page legal response to the lawsuit, and taken the opportunity to focus the case on what it claims is AT&T's failure to commit the resources to...
Apple Releases Snow Leopard Printer Driver Updates
Apple today released a series of printer driver updates for Snow Leopard users, bringing additional support for printer and multifunction devices from Brother, Canon, HP, and Lexmark.
- Brother Printer Drivers for Mac OS X v10.6 (99.9 MB)
- Canon Printer Drivers for Mac OS X v10.6 (274.59 MB)
- HP Printer Drivers for Mac OS X v10.6 (387.44 MB)
- Lexmark Printer Drivers for Mac OS X v10.6...
Apple Black Friday Discounts Leaked?
Boy Genius Report notes that it has received an image that will reportedly soon be sent via e-mail alerting customers to upcoming Black Friday discounts on Apple merchandise. Black Friday, which is always the day after Thanksgiving in the United States and traditionally marks the start of the holiday shopping season with many retailers offering deep discounts, falls on November 27th this year. T...
Apple Releases Two New iPhone Ads: 'Song', 'Gift'
Apple today posted two new iPhone commercials to its ad gallery and also began airing them on prime-time television. The commercials each continue Apple's recent theme of highlighting six App Store applications in quick succession and each touts that there are now over 100,000 applications available on the App Store.
Song
- Jamie Oliver's 20 Minute Meals [App Store, $7.99]
- Credit Card...
'Google Earth' for iPhone Updated, Adds 'My Maps' Compatibility
Google today announced that it has issued an update to Google Earth [App Store, Free] the companion iPhone and iPod touch application to the company's desktop application offering virtual globe and other geographic information.
Among the biggest changes in Version 2.0 of Google Earth is the ability to view custom maps stored in the "My Maps" section of users' Google Maps accounts. By logging in ...
Apple Tablet Speculation Continuing to Gain Attention
CNNMoney.com today reports on the continued hype over Apple's much-rumored tablet computer, citing the multitude of different speculative reports of the device's specs to attempt to paint a picture what users can expect when it is finally announced. If the rumors are true, the tablet will be able to do basically everything a gadget could possibly do. It's an e-reader, a gaming device, and a music...
Retail Roundup: Apple to Release 'Concierge' iPhone Application? Nashua, NH Store Opening?
MacRumors has heard from several sources that Apple is preparing to launch a "Concierge" iPhone application targeted at customers of its retail stores. The application will reportedly provide many of the same functions available through the company's retail store online reservations system, allowing customers to schedule Genius Bar and One to One appointments from their mobile devices. Sources...
'Magellan RoadMate 2010 North America' Comes to App Store
Turn-by-turn GPS navigation applications for the iPhone have been a significant topic of interest since the release of iPhone OS 3.0 earlier this year enabled their deployment, and yet another of the major standalone GPS device companies has finally jumped on board. Magellan RoadMate 2010 North America [App Store, $79.99 for a limited time] appeared in the App Store over the weekend, bringing...
Apple Considered Purchasing AdMob?
Bloomberg reports that Apple is reported to have approached mobile advertising firm AdMob about a possible acquisition just prior Google's announcement that it had agreed to purchase the company for $750 million in stock. AdMob Inc. was approached by Apple Inc. about an acquisition before the company agreed to a $750 million offer from Google Inc., according to people familiar with the matter....
Rogue Amoeba Retreats from iPhone Development Over App Store Policies
In yet another example of a high-profile developer team stepping back from Apple's App Store, Rogue Amoeba today announced in a lengthy blog post that it will no longer develop applications for the iPhone following an extended run-in with App Store reviewers over a bug fix update to the company's Airfoil Speakers Touch application. The application allows users to stream any audio content from a...
AT&T Publicly Responds to Verizon Ad Campaign
AT&T today published a public response to a recent series of advertisements from rival Verizon attacking AT&T's 3G network coverage. The latest spat between the two companies began last month with Verizon ads using map-based representations of AT&T's and Verizon's 3G coverage areas, with Verizon's network being touted as covering five times the area of AT&T's.
Earlier this month, AT&T filed...
Apple Deploys Web-Based 'iTunes Preview' Content
Macworld reports that Apple has quietly rolled out "iTunes Preview", a Web-based listing of iTunes Store content that allows users to browse the store's offerings without the need for an iTunes installed on their devices. While iTunes is still required for listening to song samples and purchasing content, the move to Web-based listings provides a convenient means for users to share links to...
Chrome Browser for Mac Beta Confirmed for December, Chrome OS Next Week?
Hints earlier this week regarding the release of an official beta version of Google's Chrome browser for Mac have been confirmed. TechCrunch contacted received the news yesterday from a Google spokesperson, who stood by earlier reports that the Mac beta of Chrome will be available by the end of the year. We asked Google about it and here's what they had to say, "As I'm sure you know, we generally ...
Undercover 1.5 Adds Push Notification Tool to iPhone Theft Recovery App
Macworld reports that Orbicule has updated its Undercover [App Store, $4.99] theft recovery application for the iPhone and iPod touch to include a tool that utilizes push notifications to entice thieves into opening the application to allow it to transmit the device's location to Orbicule's recovery center. Now you have the ability to send push notifications with any message of your choosing...
Official Google Chrome Browser Beta Due in Early December?
CNET reports on recent discussion that indirectly reveals that Google is planning on releasing an official beta version of its Chrome browser for Mac in "early December". Developer builds of the Mac version of Chrome have been available for testing for several months, but the move to a beta designation implies a more polished version that could be considered acceptable for many mainstream users.
...
TomTom iPhone App to Gain Text-to-Speech, Lane Guidance
CNET reports that TomTom has updated its turn-by-turn GPS navigation application for the iPhone with several highly-anticipated features, including text-to-speech and advanced lane guidance. The updated application has been submitted to Apple and is currently awaiting approval. The update will add text-to-speech (TTS) for spoken street names and POIs as part of the device's directions, graphic...
Facebook iPhone Application Developer Quits Over Apple's Review Process
TechCrunch reported yesterday that Joe Hewitt, the developer behind the popular Facebook iPhone application, has resigned from the project over his dissatisfaction with the "gatekeeper" model of Apple's App Store review process. In response to a request for comment from TechCrunch, Hewitt explained his views: My decision to stop iPhone development has had everything to do with Apple's policies. I ...
Apple to Shift Retail Strategy to Larger, More Iconic Stores
Ground Floor of Apple's Upper West Side Retail Store
Gizmodo reports on a number of tidbits offered by Apple Senior Vice President of Retail Ron Johnson at a media preview event held today at the company's Upper West Side store scheduled to open in New York City on Saturday. Among the most notable items of interest were comments that Apple is looking to move forward aggressively on store...
