Apple Unveiled These Seven New Products This Week - MacRumors
Skip to Content

Apple Unveiled These Seven New Products This Week

Apple this week unveiled seven products, including an iPhone 17e, an iPad Air with the M4 chip, updated MacBook Air and MacBook Pro models, a new Studio Display, a higher-end Studio Display XDR, and an all-new MacBook Neo that starts at just $599.

Apple Announces Special Event in New York Feature 1
iPhone 17e features the same overall design as the iPhone 16e, but it gains Apple's A19 chip, MagSafe for magnetic wireless charging and magnetic accessories, Apple's second-generation C1X modem for faster 5G, and a doubled 256GB of base storage. In the U.S., the iPhone 17e starts at $599, just like the iPhone 16e did.

The new iPad Air's key upgrades include Apple's M4 chip, an increased 12GB of RAM, Apple's N1 chip with Wi-Fi 7 support, and the C1X modem in cellular models.

The MacBook Air received a faster M5 chip, and a doubled 512GB of base storage, but the starting price increased from $999 to $1,099 as a result of a 256GB configuration being dropped. With the N1 chip, the MacBook Air now has Wi-Fi 7 and Bluetooth 6, and it now comes with Apple's 40W Dynamic Power Adapter with 60W Max.

The higher-end 14-inch and 16-inch MacBook Pro models finally received M5 Pro and M5 Max chips, plus up to twice as fast SSD speeds and a doubled 1TB of base storage. Battery life has increased slightly across all of the models, and the N1 chip extends to the MacBook Pro line now for Wi-Fi 7 and Bluetooth 6 support.

The regular Studio Display gained Thunderbolt 5 support and improved speakers, and the camera now supports Desk View. There is also an all-new, higher-end Studio Display XDR that gained all of those benefits, plus bigger improvements such as a 120Hz refresh rate, mini-LED backlighting, increased brightness, and more.

The colorful new MacBook Neo starts at just $599 in the United States, and at an even lower $499 for college students. Available in Blush, Citrus, Indigo, and Silver, the MacBook Neo is powered by the A18 Pro chip from the iPhone, and it is equipped with a 13-inch display, up to 512GB of storage, and a non-configurable 8GB of RAM.

To learn about these new products, read our coverage of Apple's announcements:

Apple also released new color options for a variety of accessories, including iPhone cases, Apple Watch bands, and the Crossbody Strap.

Popular Stories

iOS 27 Next to iPhone

Here's When iOS 27 Rolls Out Today in Every Time Zone [Update: It's Out]

Sunday September 13, 2026 3:00 am PDT by
Update 10:04 a.m.: iOS 27 is rolling out now, though it may take a bit for all users to see it, so keep checking! Apple is about to release iOS 27, which will finally deliver more advanced Siri AI capabilities as well as a variety of other refinements, improvements, and new features to iPhones. It's Apple's biggest software update of the year, and Apple announced at Wednesday's iPhone event...
iOS 27 Icon iPhone

iOS 27 Available Now With These 8 New Features

Monday September 14, 2026 9:00 am PDT by
Update — 10 a.m. Pacific Time: Apple has released iOS 27. During its iPhone 18 Pro and iPhone Duo event last week, Apple announced that iOS 27 will be released widely on Monday, September 14. iOS 27 should be available around 10 a.m. Pacific Time / 1 p.m. Eastern Time today via the Settings app, under General → Software Update. Below, we have highlighted eight new features and...
Apple iCloud Plus expansion hero

iCloud+ Now Includes Apple TV, Apple Arcade, and Curated Apple Music Stations in Over 100 Countries

Tuesday September 15, 2026 1:43 am PDT by
Apple today announced a new subscription initiative that turns paid iCloud+ subscriptions into a broader services bundle in more than 100 countries. In select countries, Apple says every paid iCloud+ plan, including the cheapest 50GB tier, now includes Apple TV and Apple Arcade "at no additional cost," while family sharing extends the storage, TV and Arcade access to up to five people....

Top Rated Comments

7 months ago
No new AppleTV makes me sad
Score: 39 Votes (Like | Disagree)
7 months ago

No new AppleTV makes me sad
This. It's just me, but that's the only product I wanted.
Score: 16 Votes (Like | Disagree)
Res3387 Avatar
7 months ago
Interesting that they didn’t update the regular iPad. Still the only iPad that doesn’t support Apple Intelligence.
Score: 12 Votes (Like | Disagree)
turbineseaplane Avatar
7 months ago

I see Neo as a good alternative to the iPad mini crowd. Same price as iPad mini and a lot more useful. If you need an iPad, just grab the base iPad I guess.
No .. it does absolutely NOTHING of interest to an iPad Mini user.
Score: 7 Votes (Like | Disagree)
7 months ago
I'm disappointed there was no Mac Studio M5 Ultra, but my wallet has sighed in relief.
Score: 5 Votes (Like | Disagree)
7 months ago

I still think thats happening tomorrow.
I figured the announcements were done since the in person event or whatever they called it was today.
Score: 5 Votes (Like | Disagree)