Apple Teases 'Innovations That Have Never Been Seen Before' This Year

Apple CEO Tim Cook believes that his company will have opportunities to deliver "innovations that have never been seen before" this year.

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"As I said at the beginning of my remarks, this was, in so many ways, a remarkable quarter for Apple, and we're excited for all the opportunities we'll have in the year ahead to deliver innovations that have never been seen before and enrich the lives of users every step of the way," said Cook, on an earnings call on Thursday.

Cook hypes up Apple's future on every earnings call, but "innovations that have never been seen before" is particularly bold wording compared to his usual comment about how the company's product pipeline is stronger than ever.

Only time will tell if Apple actually delivers.

Will the foldable iPhone have any breakthrough features, such as a rumored crease-free screen?

Will the more personalized version of Siri go above and beyond the likes of ChatGPT in any ways?

Will the long-rumored Apple smart glasses do anything unique compared to the Meta Ray-Bans?

Will the rumored Apple smart home hub, security camera, and Face ID video doorbell give companies like Google and Ring a run for their money?

These are some of 2026's burning questions, and we look forward to seeing what Apple has in store throughout what should be quite a busy year.

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Top Rated Comments

RedWeasel Avatar
2 hours ago at 05:42 am
What about "bugfixing that we've never seen before"?
Score: 31 Votes (Like | Disagree)
germanbeer007 Avatar
2 hours ago at 05:45 am
how many times will Tim Cook say "enrich the lives" before he retires? get your poly market bets in
Score: 12 Votes (Like | Disagree)
Admiral Fart Avatar
2 hours ago at 05:46 am
Odd, I've seen a foldable phone and half-baked AI shoehorned into things before. What I haven't seen is Apple walking back a poor design choice quickly. Replacing Liquid Glass in iOS 27 would be something really innovative.
Score: 12 Votes (Like | Disagree)
Apple Knowledge Navigator Avatar
2 hours ago at 05:47 am
I wouldn’t read too much into this. Knowing his history, he’s probably referring to new iPhone case colours.
Score: 12 Votes (Like | Disagree)
StuBeck Avatar
2 hours ago at 05:44 am
I'm sure they have awesome features coming. But they also said this 18 months ago that we'd get a personalized Siri, and they just had to punt this to another LLM entirely. Lets hold off on the gloating about how great everything is until they deliver on what was promised in 2024.
Score: 6 Votes (Like | Disagree)
Palliser Avatar
2 hours ago at 05:46 am
More subscriptions.
Score: 6 Votes (Like | Disagree)