Tim Cook Holds 'Constructive' Talks With EU Over Siri AI Launch - MacRumors
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Tim Cook Holds 'Constructive' Talks With EU Over Siri AI Launch

Apple CEO Tim Cook held "constructive" talks with EU tech chief Henna Virkkunen on Tuesday about releasing Siri AI in the bloc while complying with the bloc's digital rules, reports the Financial Times ($).

ios 27 siri animation
An EU spokesperson told the publication the virtual meeting had involved a "constructive exchange on topics of common interest, on which the work continues."

Siri AI will be available for free with iOS 27 and iPadOS 27 when they are released in September. However, the enhanced chatbot-style Siri will not be available in the EU on iOS and iPadOS until it can find a path forward under the bloc's regulatory framework. That includes the new Siri app for revisiting conversations, expanded Visual Intelligence capabilities, integrated writing tools, Siri mode in the Camera app on iPhone, and more.

When the new enhanced Siri AI features were announced at WWDC 2026 last month, Apple said EU regulators did not accept any of the company's proposed solutions to bring Siri AI to the EU while safely supporting other virtual assistants.

According to the Commission, the Digital Markets Act (DMA) requires Apple to give rival AI assistants access to the same underlying iPhone capabilities as Siri, allowing them to perform many of the same tasks on a user's behalf with appropriate user consent.

To address the issue, Apple came up with the idea of a Trusted System Agent – intermediary software that would be designed to let third-party virtual assistants securely access the same system capabilities as Siri AI on EU devices. Apple said the EU rejected the proposal.

The EU quickly shot back against that characterization, however, saying the decision not to launch Siri AI in the bloc was entirely Apple's and that the company sought an exemption from its legal obligations rather than a compliant solution. Regulators also said Apple simply requested a blanket exemption from its interoperability obligations under the DMA, something the Commission said is not an available option.

The dispute prompted a wave of criticism of the Commission. According to the Financial Times, EU officials received hundreds of emails from consumers accusing Brussels of denying Europeans access to the new technology.

As for Apple's proposed Trusted System Agent, a Commission official told the publication its contact with Apple on the idea was limited, and that it lacked a concrete proposal or details on how such an agent would work beyond the general concept. The official claimed Apple "focused on obtaining a green light to delay compliance."

"Apple's proposal to delay interoperability for third-party AI agents while having its product available to users would have risked leading to the entrenchment of its service before others would get a chance to compete for at least two years if not more," the official said.

By contrast, the official said changes Google made to Android prompted the Commission to open a formal consultation on how the company could comply with the DMA and avoid hefty fines.

Apple has not publicly commented on the latest round of discussions.

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Top Rated Comments

BC2009 Avatar
2 weeks ago

Apple can ship iOS with Siri as default and allow customers to install 3rd party agents as desired.
that is not what is at stake. siri AI uses a phone-wide index of all user data that is 100% on-device. a third party agent having that access could upload an unprecedented amount of private data to their servers. you need an approval system where such agents can only access it if they have been first granted a specific entitlement and second the user must be given the opportunity to approve or deny access to some or all of that data.

apple will need to add the security layer to the indiex, design a clear and concise UI for the user to manage privacy of that data without accidentally leaking it while making that UI friendly enough to not seem like a barrier to using third party agents. an accidental clickthrough in this case can cause a permanent privacy breach of unprecedented proportions.
Score: 20 Votes (Like | Disagree)
2 weeks ago

You don't think Apple is like Mafia? They just raised prices 25%, even products that have next to no storage inside, just raise the prices by 25%. WTF?
It shows again that companies like Apple need a strong treatment.
Apple can't wait with their AI either, so they must come up with a good solution, as it is absolutely possible. They just don't want to. They just want money, money, money.

Because 23,000,000,000.00 PROFIT last quarter was not enough...
Does Apple have any authority to force you to buy their products?
What are you, completely helpless unless someone tells you what to do?
Score: 18 Votes (Like | Disagree)
surferfb Avatar
2 weeks ago
This sounds to me like the EU is feeling the heat and really wants to convince everyone they’re not the problem.

Unfortunately for them, they are the problem.
Score: 17 Votes (Like | Disagree)
surferfb Avatar
2 weeks ago

Still thinking as soon as they have more languages ready (e.g. German, Italian, Spanish etc.) this will launch. Same as with the original Apple Intelligence two years ago.
It really can’t without running afoul of EU regulations, which will get Apple fined, or Apple completely changing their tune on privacy, which I can’t imagine.

The feature is built entirely differently than Apple Intelligence, and really don’t think there is any universe where Apple lets literally everything that happens on the phone get sucked up by Grok, ChatGPT, or DeepSeek to do who knows what with it.
Score: 16 Votes (Like | Disagree)
surferfb Avatar
2 weeks ago

If they don't like the EU's terms they can always just leave. They knew what they were getting into.
Unlike Apple, the EU changed the rules midstream. If Apple had originally been open and closed up, then you’d have a point.
Score: 14 Votes (Like | Disagree)
btrach144 Avatar
2 weeks ago
With the leak that hide my email doesn’t actually hide your email and Apple has known for over a year, does Apple really have ground to stand on? Don’t get the feeling they will protect us more than any other agent we could plugin?

Why would the EU stand down? Apple can ship iOS with Siri as default and allow customers to install 3rd party agents as desired.
Score: 14 Votes (Like | Disagree)