Apple Considered AI-Powered iPhone Home Screen
Apple considered introducing a new Apple Intelligence feature that would dynamically re-arrange apps on the Home Screen.

The detail emerged in a report last week from The Information, which said that subordinates of software chief Craig Federighi approached him with proposals for an AI-powered iPhone Home Screen. The feature would dynamically change the locations of apps on the Home Screen according to users' needs. Federighi reportedly rejected the idea, believing that it would disorient users, many of whom rely on knowing the fixed location of apps on their Home Screen for quick access.
With iOS 26, Apple prioritized new Apple Intelligence features that included Live Translation, more powerful Visual Intelligence, ChatGPT image generation in Image Playground, and actions in Shortcuts. Broader and more capable Apple Intelligence features are expected to arrive later this year with iOS 27, such as a Siri chatbot powered by Google Gemini.
The rest of The Information's report focused on how Apple restructured its artificial intelligence strategy under Federighi, accelerating plans to overhaul Siri by relying on external AI models after years of internal delays and organizational friction.
Popular Stories
As we wait for WWDC to kick off next Monday, Apple today announced the winners of its annual Apple Design Awards, recognizing apps and games for their innovation, ingenuity, and technical achievement.
The 2025 Apple Design Award winners are listed below, with one app and one game selected per category:
Delight and Fun - CapWords (App) and Balatro (Game)
Innovation - Play (App) and PBJ -...
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly a year later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
CarPlay Ultra...
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth...
Popular Stories
Apple has updated a wide range of products and accessories this month, but there is still no entry-level iPad 12 with Apple Intelligence support.
Fortunately, Bloomberg's Mark Gurman today said an iPad with an A18 chip for Apple Intelligence is "ready to go" and "still coming this year."
An earlier report from Macworld claimed that the iPad 12 will actually have an A19 chip.
No other...
Apple has hired former Google VP Lilian Rincon as its vice president of product marketing for artificial intelligence, reports Axios. Before joining Apple, Rincon was vice president of product for Google Shopping.
At Apple, Rincon will be in charge of product marketing and product management for all of Apple's AI platforms, reporting to Apple marketing chief Greg Joswiak.
Rincon led the...
In his Power On newsletter today, Bloomberg's Mark Gurman discussed Apple's upcoming AI plans in more detail. As he reported last week, this will apparently include a Siri app with a so-called "Extensions" feature across iOS 27, iPadOS 27, and macOS 27.
With the Siri app, the report said that iPhone, iPad, and Mac users would be able to interact with Apple's assistant in both text and voice...