Apple Mocks Windows PCs in Humorous New 'Blue Screen of Death' Ad
Apple today shared a new "Blue Screen of Death" ad that appears to mock a major Windows computer outage that occurred last year, following a faulty CrowdStrike security update. Macs were unaffected, and they were unlikely to ever be, as Apple has gradually restricted low-level access to the macOS operating system.
The humorous ad stars "The Underdogs," a fictional team of workers who overcome obstacles by using Apple products and features.
"The Underdogs are ready for their first-ever trade show until a PC outage strikes and the Blue Screen of Death threatens their beloved Container Con," says Apple, in the video's description. "Thanks to the security of their Apple products, the Underdogs are unaffected and experience extraordinary success."
In the video's description, there is a link to the security section of Apple's enterprise page, which says "kernel-level protection is designed to safeguard your system against breaches, outages, and unauthorized access."
"There's no security like Mac security," the ad concludes.
Apple began its "The Underdogs" series of ads in 2019, with the humorous and dramatized videos promoting everything from AirDrop to FaceTime over the years.
Popular Stories
Wednesday September 2, 2026 10:25 am PDT by
Juli CloverApple today shared a short video featuring an Apple Watch user named Amanda who says her device saved her life.
In 2024, Amanda began receiving alerts about an abnormal heart rate. Her watch alerted her about changes to her resting heart rate and her overnight vitals, prompting her to visit her doctor.
She ended up being diagnosed with acute myeloid leukemia, an aggressive cancer. After...
The One Club for Creativity, a U.S. non-profit organization that promotes excellence in advertising and design, today announced that Apple has been selected as the first brand to be inducted into its newly established "Brand Hall of Fame."
Apple's most famous ads include its iconic "1984" Super Bowl commercial for the original Macintosh, the "Think Different" campaign from the late 1990s, the...
Ads in Apple Maps are live in the United States and Canada, which means iPhone and iPad users will see them when searching for locations and when viewing Suggested Places.
Apple announced plans to bring ads to the Maps app in March, and said the feature would roll out starting in late summer. Apple confirmed to 9to5Mac that ads began showing up for users over the last few days, with ad...
