When Will Apple Announce the iPhone 17 Event?

It is now mid-August, meaning that Apple's annual iPhone event is just around the corner.

iPhone 17 Pro Feature Dual
This year, Apple is expected to unveil the iPhone 17, the all-new iPhone 17 Air, the iPhone 17 Pro, and the iPhone 17 Pro Max.

Here are some of the key rumors for those devices:

We are still waiting for Apple to announce the iPhone 17 event, which is rumored to take place on Tuesday, September 9. If that timing is accurate, then the most likely date for Apple to announce the event with one of its clever taglines would be Tuesday, August 26, as the company typically provides two weeks' notice.

Of course, these dates are not official yet.

Since 2020, iPhone event videos have been pre-recorded, but in recent years Apple has invited select reporters to the Steve Jobs Theater to watch the video in person. Afterwards, attendees receive hands-on time with the new devices.

The table below provides an overview of dates for the last six iPhone events, with 2020 and 2021 being outliers due to the height of the COVID-19 pandemic.

iPhone Series Announcement Date Event Date Delta (Days)
iPhone 16 Monday, August 26, 2024 Monday, September 9, 2024 14
iPhone 15 Tuesday, August 29, 2023 Tuesday, September 12, 2023 14
iPhone 14 Wednesday, August 24, 2022 Wednesday, September 7, 2022 14
iPhone 13 Tuesday, September 7, 2021 Tuesday, September 14, 2021 7
iPhone 12 Tuesday, October 6, 2020 Tuesday, October 13, 2020 7
iPhone 11 Thursday, August 29, 2019 Tuesday, September 10, 2019 12

Related Roundups: iPhone 17, iPhone 17 Pro
Related Forum: iPhone

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Top Rated Comments

decypher44 Avatar
13 weeks ago
Looking forward to the 17 Pro. Currently have the 14 Pro, and is the longest time I’ve stuck with one model. Not super interested in the camera stuff, as I don’t get all that creative and rarely record any video. I’m actually most excited about finally ditching the last lightning connected device! Haha
Score: 9 Votes (Like | Disagree)
Sammael Avatar
13 weeks ago
smilyfox:
How much will it cost?”

17 and 17 Air: Arm
17 Pro: Leg
17 Pro Max: First born
Score: 6 Votes (Like | Disagree)
Love-hate ? relationship Avatar
13 weeks ago
im hesitant to upgrade from a 13 pro . I want a real generational leap in the camera department, and amazing battery life
Score: 5 Votes (Like | Disagree)
bmark Avatar
13 weeks ago
People are more excited for Christmas than the next iPhone 17 event!
Score: 4 Votes (Like | Disagree)
jayducharme Avatar
13 weeks ago
Since 2020, iPhone event videos have been pre-recorded, but in recent years Apple has invited select reporters to the Steve Jobs Theater to watch the video in person.
I miss the live presentations. The videos are humorous and slickly produced, but seeing the presentation live was to me more engaging. The presenters were in front of an actual audience who could respond in real time.
Score: 3 Votes (Like | Disagree)
subjonas Avatar
13 weeks ago
I can’t wait for the announcement of the announcement of the announcement of the announcement of the iPhone 17!
Score: 3 Votes (Like | Disagree)