Google Makes Fun of Apple Intelligence Siri Delay in Ad Promoting Pixel 10
Google today used Apple's Siri failure to lure customers to the upcoming Pixel 10 series, sharing an ad that calls out the delayed Apple Intelligence Siri functionality.
With the spot, Google is shaming Apple for the misstep, suggesting Apple users should purchase a Pixel 10 smartphone instead.
If you buy a new phone because of a feature that's coming soon...
But it's been coming soon for a full year...
You could change your definition of soon. Or you could just change your phone.
At WWDC 2024, Apple showed off personalized Siri features powered by Apple Intelligence. When the iPhone 16 models launched, Apple used those Siri features to promote the new smartphones, and listed the Siri functionality as coming soon.
Apple was not able to deliver personalized Siri functionality as planned, and earlier this year said that it would be delayed until 2026. Apple is now on track to release Apple Intelligence Siri in spring 2026, a year after it was supposed to launch. The delay has led to upset customers and even class action lawsuits for false advertising.
Google plans to unveil its new Pixel 10 smartphones later this month.
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iOS 26 was released last month, but the software train never stops, and iOS 26.1 beta testing is already underway. So far, iOS 26.1 makes both Apple Intelligence and Live Translation on compatible AirPods available in additional languages, and it includes some other minor changes across Apple Music, Calendar, Photos, and Safari.
More features and changes will follow in future versions,...
Nearly two weeks after the iPhone 17 series launched, analysts at investment banking firm Morgan Stanley said demand for the devices has been "modestly stronger than we originally expected," based on a combination of extended shipping estimates on Apple's online store and information it gathered from Apple's supply chain.
There has been strong early demand for the iPhone 17, iPhone 17 Pro,...
The MacBook Air is Apple's most popular laptop – a thin, fanless machine that wields quiet power thanks to the efficiency of Apple silicon. While the M4 model isn't exactly old, attention is already turning to its successor.
Apple doesn't telegraph new product launches ahead of time, but we can draw a surprisingly clear picture of what to expect by looking at Apple's silicon roadmap,...
Apple's website offers a list of nearly 200 new features and changes (PDF file) included in the software update, released last month.
Apple also shared equivalent lists for iPadOS 26 and macOS Tahoe.
iOS 26 is compatible with the iPhone 11 and newer. To install the update, open the Settings app on your iPhone, tap on General, and tap on Software Update.
Below, we have highlighted eight ...
Apple's annual iPhone event is in the rearview mirror, but rumors suggest the company plans to release a handful of additional products before the year ends.
Will there be another Apple event this October? We discuss the possibility below.
Apple in October
Apple's most recent October events were in 2021 and 2023.
In 2022 and 2024, Apple did not host an October event. Instead, it...
On this episode of The MacRumors Show, we discuss the latest leaks about the next-generation iPad Pro, MacBook Pro, Studio Display, and Vision Pro.
Subscribe to The MacRumors Show YouTube channel for more videos
Earlier this week, an apparent unboxing video of an updated iPad Pro with the M5 chip was shared online. The same YouTube account leaked the 14-inch MacBook Pro with the M4 chip...
A handful of upcoming Apple products leaked yesterday, through a combination of YouTube videos out of Russia and U.S. Federal Communications Commission (FCC) documents that were released, despite Apple's confidentiality requests.
The leaked products include an iPad Pro with an M5 chip, as well as updated MacBook Pro and Apple Vision Pro models. All of these devices had already been rumored...
The next iPad Pro models are rumored to feature two key upgrades, including Apple's M5 chip, and an increased minimum of 12GB of RAM.
Last week, apparent unboxing videos for the next-generation 13-inch iPad Pro were uploaded to YouTube by Russian channels Wylsacom and Romancev768.
The same YouTube channels leaked the 14-inch MacBook Pro with the M4 chip before it was announced by Apple...
