YouTube's Latest Move Against Ad Blockers: Video Delays

YouTube is deliberately slowing video loading for users with ad blockers enabled, in what appears to be an escalation in Google's campaign against ad-blocking extensions.

General YouTube Feature Redux
Multiple users across Reddit and the Brave browser forum report videos displaying black screens for the typical duration of pre-roll ads before content begins playing. The video player simultaneously shows a pop-up ("Experiencing interruptions? Find out why") with a link directing users to a Google support page about disabling ad-blocking extensions, suggesting the slowdowns are intentional.

The recent crackdown is a shift from YouTube's previous tactics of simply displaying warning messages or blocking video playback entirely. The new approach inserts artificial delays that mirror the time you would spend watching advertisements, basically forcing the same annoying time investment, whether ads are blocked or not.

It looks like specific user accounts previously flagged for ad-blocking behavior are being targeted, potentially bypassing detection methods that extension developers typically use to counter YouTube's measures. PCWorld confirmed the behavior using uBlock Origin Lite, while Brave browser users report similar experiences despite the browser's built-in ad-blocking capabilities.

youtube slowdown ads

Pop-up users see during delays (Image credit: PCWorld)

This latest move suggests YouTube is prepared to significantly degrade the user experience for non-paying users who refuse to view advertisements or subscribe to the $13.99 monthly YouTube Premium service, which offers an ad-free experience, offline downloads, and background playback.

For what it's worth, YouTube recently introduced a Premium Lite plan for $7.99/month that removes ads for most videos, excluding music content, Shorts, and when you search or browse.

Tag: YouTube

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Top Rated Comments

FSMBP Avatar
13 weeks ago
I really hate this business model...YouTube was ad-free when it launched in 2005 - 2010ish. It purposely bent the rules to drive viewership to their site and make them the best video service in town.

Then over the past decade once they established pretty much a monopoly, they forced disruptive ads. And now they crammed more ads per minute. And they can do so because there isn't a comparable alternative.

This business model sucks.
Score: 69 Votes (Like | Disagree)
DunedinD Avatar
13 weeks ago
I’m fine with dead airtime. Still not seeing filthy advertising. Win for me!
Score: 65 Votes (Like | Disagree)
d686546s Avatar
13 weeks ago
I would rather watch a black screen than ads.

I admit there is an argument for a paid subscription, but I just don't find it worth it. They have every right to cut me off, I'm not entitled to anyone's content, but at that point I'd rather read a book.
Score: 45 Votes (Like | Disagree)
JM Avatar
13 weeks ago
Will Epic Games come and save us from all the unfair, monopolistic business practices?
Score: 38 Votes (Like | Disagree)
fatTribble Avatar
13 weeks ago
I wouldn’t mind subscribing to eliminate ads, but I just don’t want to give money to google.
Score: 27 Votes (Like | Disagree)
Mac Fly (film) Avatar
13 weeks ago
There are ways.
Score: 25 Votes (Like | Disagree)