YouTube is deliberately slowing video loading for users with ad blockers enabled, in what appears to be an escalation in Google's campaign against ad-blocking extensions.
Multiple users acrossReddit and the Brave browser forum report videos displaying black screens for the typical duration of pre-roll ads before content begins playing. The video player simultaneously shows a pop-up ("Experiencing interruptions? Find out why") with a link directing users to a Google support page about disabling ad-blocking extensions, suggesting the slowdowns are intentional.
The recent crackdown is a shift from YouTube's previous tactics of simply displaying warning messages or blocking video playback entirely. The new approach inserts artificial delays that mirror the time you would spend watching advertisements, basically forcing the same annoying time investment, whether ads are blocked or not.
It looks like specific user accounts previously flagged for ad-blocking behavior are being targeted, potentially bypassing detection methods that extension developers typically use to counter YouTube's measures. PCWorld confirmed the behavior using uBlock Origin Lite, while Brave browser users report similar experiences despite the browser's built-in ad-blocking capabilities.
Pop-up users see during delays (Image credit: PCWorld)
This latest move suggests YouTube is prepared to significantly degrade the user experience for non-paying users who refuse to view advertisements or subscribe to the $13.99 monthly YouTube Premium service, which offers an ad-free experience, offline downloads, and background playback.
For what it's worth, YouTube recently introduced a Premium Lite plan for $7.99/month that removes ads for most videos, excluding music content, Shorts, and when you search or browse.
You'd think things would be slowing down heading into the holidays, but this week saw a whirlwind of Apple leaks and rumors while Apple started its next cycle of betas following last week's release of iOS 26.2 and related updates.
This week also saw the release of a new Apple Music integration with ChatGPT, so read on below for all the details on this week's biggest stories!
Top Stories
i...
Monday December 22, 2025 11:30 am PST by Juli Clover
Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new Apple TV before the end of 2025, but it looks like that's not going to happen now.
Subscribe to the MacRumors YouTube channel for more videos.
Bloomberg's Mark Gurman said several times across 2024 and 2025 that Apple would...
Tuesday December 16, 2025 8:44 am PST by Joe Rossignol
Next year's iPhone 18 Pro and iPhone 18 Pro Max will be equipped with under-screen Face ID, and the front camera will be moved to the top-left corner of the screen, according to a new report from The Information's Wayne Ma and Qianer Liu.
As a result of these changes, the report said the iPhone 18 Pro models will not have a pill-shaped Dynamic Island cutout at the top of the screen....
Friday December 19, 2025 10:37 am PST by Juli Clover
Since the beginning of December, Apple has been pushing iPhone users who opted to stay on iOS 18 to install iOS 26 instead. Apple started by making the iOS 18 upgrades less visible, and has now transitioned to making new iOS 18 updates unavailable on any device capable of running iOS 26.
If you have an iPhone 11 or later, Apple is no longer offering new versions of iOS 18, even though there...
Apple is significantly increasing its reliance on Samsung for iPhone memory as component prices surge, according to The Korea Economic Daily.
Apple is said to be expanding the share of iPhone memory it sources from Samsung due to rapidly rising memory prices. The shift is expected to result in Samsung supplying roughly 60% to 70% of the low-power DRAM used in the iPhone 17, compared with a...
Tuesday December 16, 2025 4:42 pm PST by Juli Clover
There has been a whirlwind of rumors over the last few days, sourced from leaked internal software designed for the iPhone and the Mac, and news sites like The Information. Below, we have a quick recap of everything we've heard this week, which serves as a guide to Apple's product plans in 2026 and beyond.
We've organized the info by likely release date, though there are some products that...
Monday December 22, 2025 7:47 am PST by Joe Rossignol
Italy's Competition Authority (AGCM) has imposed a €98.6 million ($116 million) fine on Apple over its App Tracking Transparency feature.
Since the release of iOS 14.5 in April 2021, Apple has required apps to ask for permission before tracking a user's activity across other apps and websites for personalized advertising, as part of a feature named App Tracking Transparency. If a user...
I really hate this business model...YouTube was ad-free when it launched in 2005 - 2010ish. It purposely bent the rules to drive viewership to their site and make them the best video service in town.
Then over the past decade once they established pretty much a monopoly, they forced disruptive ads. And now they crammed more ads per minute. And they can do so because there isn't a comparable alternative.
I admit there is an argument for a paid subscription, but I just don't find it worth it. They have every right to cut me off, I'm not entitled to anyone's content, but at that point I'd rather read a book.
