YouTube is deliberately slowing video loading for users with ad blockers enabled, in what appears to be an escalation in Google's campaign against ad-blocking extensions.
Multiple users acrossReddit and the Brave browser forum report videos displaying black screens for the typical duration of pre-roll ads before content begins playing. The video player simultaneously shows a pop-up ("Experiencing interruptions? Find out why") with a link directing users to a Google support page about disabling ad-blocking extensions, suggesting the slowdowns are intentional.
The recent crackdown is a shift from YouTube's previous tactics of simply displaying warning messages or blocking video playback entirely. The new approach inserts artificial delays that mirror the time you would spend watching advertisements, basically forcing the same annoying time investment, whether ads are blocked or not.
It looks like specific user accounts previously flagged for ad-blocking behavior are being targeted, potentially bypassing detection methods that extension developers typically use to counter YouTube's measures. PCWorld confirmed the behavior using uBlock Origin Lite, while Brave browser users report similar experiences despite the browser's built-in ad-blocking capabilities.
Pop-up users see during delays (Image credit: PCWorld)
This latest move suggests YouTube is prepared to significantly degrade the user experience for non-paying users who refuse to view advertisements or subscribe to the $13.99 monthly YouTube Premium service, which offers an ad-free experience, offline downloads, and background playback.
For what it's worth, YouTube recently introduced a Premium Lite plan for $7.99/month that removes ads for most videos, excluding music content, Shorts, and when you search or browse.
iOS 26 introduces an Adaptive Power Mode on the iPhone, alongside the existing Low Power Mode.
Apple says that Adaptive Power Mode can make "small performance adjustments" when necessary to extend an iPhone's battery life, including slightly lowering the display brightness or allowing some activities to "take a little longer."
The full description of Adaptive Power Mode, from the iOS 26...
The calendar has turned to August, and that means the iPhone 17 series is just one month away. Apple has yet to officially announce an event, but it has been rumored that the devices will be announced on Tuesday, September 9.
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Below is the August 2025 edition of our iPhone 17 Pro rumor recap, for an up-to-date overview of what to...
Apple is still on track to release a new Apple TV model later this year, according to a reliable source speaking to MacRumors.
According to a source familiar with the company's plans, Apple is highly likely to replace the current Apple TV 4K with a new model later this year. The current model will be discontinued.
Today's Apple TV 4K came out in 2022, featuring the A15 Bionic chip,...
Google today used Apple's Siri failure to lure customers to the upcoming Pixel 10 series, sharing an ad that calls out the delayed Apple Intelligence Siri functionality.
With the spot, Google is shaming Apple for the misstep, suggesting Apple users should purchase a Pixel 10 smartphone instead.If you buy a new phone because of a feature that's coming soon...
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Despite being over two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. Rumors suggest AirPods Pro 3 could arrive as soon as September 2025 alongside the iPhone 17 lineup, giving prospective AirPods...
Apple's highest-end iPhone 17 Pro Max model may have three key advantages over the smaller iPhone 17 Pro model, according to rumors.
Specifically, the iPhone 17 Pro Max is expected to have…A larger 6.9-inch display (vs. 6.3-inch display on the iPhone 17 Pro)
Even longer battery life (an approximately 5% thicker design may allow for a 5,000 mAh or higher battery capacity)
A smaller Dynamic...
I really hate this business model...YouTube was ad-free when it launched in 2005 - 2010ish. It purposely bent the rules to drive viewership to their site and make them the best video service in town.
Then over the past decade once they established pretty much a monopoly, they forced disruptive ads. And now they crammed more ads per minute. And they can do so because there isn't a comparable alternative.
I admit there is an argument for a paid subscription, but I just don't find it worth it. They have every right to cut me off, I'm not entitled to anyone's content, but at that point I'd rather read a book.
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
