Beats Highlights New USB-C Cables in Latest 'Pill People' Ad

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Apple's Beats brand today shared a new ad in its ongoing Pill People series, this time highlighting the various USB-C cables that Beats debuted earlier this week.


The Pill People ad campaign features anthropomorphized Beats Pill speakers with different personalities. Beats has been using the Pill People since it launched the updated Beats Pill last summer.

Apple's Beats brand is now offering several USB-C cables, including USB-C to USB-C, USB-C to USB-A, and USB-C to Lightning. The cables come in 1.5-meter and 20-centimeter options, with both sizes priced at $18.99. The cables come in four colors, and they can be purchased from the online Apple Store or Apple retail stores.

Tags: Apple Ads, Beats

Top Rated Comments

russell_314 Avatar
russell_314
8 months ago

Cute ad, but the messaging is way too "oh, look at me, how do I look?" bleh. Missed opportunity.
Have you met anyone in the USA under 30? Look at me is their motto.
Score: 5 Votes (Like | Disagree)
crsh1976 Avatar
crsh1976
8 months ago
They made a cute ad for a bunch of generic cables.
Score: 5 Votes (Like | Disagree)
jfreedle2 Avatar
jfreedle2
8 months ago

What is different about their cables other than a brand name ?
Nothing.
Score: 5 Votes (Like | Disagree)
neuropsychguy Avatar
neuropsychguy
8 months ago

cute ad but amazon has tons of cables available. apple just trying to cash in on the beats name and cables. nothing special about them but the colorz
They are special because they are high margin products. Selling these is almost like printing money. That helps pad Apple’s bottom line and give a little extra wiggle room for other product margins.
Score: 5 Votes (Like | Disagree)
pamon Avatar
pamon
8 months ago
cute ad but amazon has tons of cables available. apple just trying to cash in on the beats name and cables. nothing special about them but the colorz
Score: 4 Votes (Like | Disagree)
SoldOnApple Avatar
SoldOnApple
8 months ago
Beats have always been as much bout fashion as they are about sound. Some Beat look pretty cool imo. I wish I could afford some to have when out and about.
Score: 3 Votes (Like | Disagree)
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