Apple Facing False Advertising Lawsuit Over Apple Intelligence Delay
Apple has been accused of false advertising and unfair competition for delaying the Siri Apple Intelligence features that it promoted when launching iOS 18 and the iPhone 16 models, reports Axios.
The suit targets Apple ads that showed off Siri features that were unavailable, and claims that Apple cultivated "a clear and reasonable consumer expectation that these transformative features would be available upon the iPhone's release," while also driving "unprecedented excitement" that convinced millions consumers to upgrade their devices when the upgrades were not necessary.
After confirming that the Siri features would be delayed until the coming year, Apple removed the ads, but that was after they had been running for several months. Apple is accused of advertising functionality that did not exist, and continuing to promote the Siri capabilities well after the company was aware that they would not be available on time.
Contrary to Defendant's claims of advanced AI capabilities, the Products offered a significantly limited or entirely absent version of Apple Intelligence, misleading consumers about its actual utility and performance. Worse yet, Defendant promoted its Products based on these overstated AI capabilities, leading consumers to believe they were purchasing a device with features that did not exist or were materially misrepresented.
The lawsuit was filed in a San Jose, California court and the plaintiffs are seeking class action status along with damages for customers who purchased an Apple device that supports Apple Intelligence.
Popular Stories
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio.
Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014.
Q.ai has...
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
In his Powe...
Apple today introduced its first two physical products of 2026: a second-generation AirTag and the Black Unity Connection Braided Solo Loop for the Apple Watch.
Read our coverage of each announcement to learn more:Apple Unveils New AirTag With Longer Range, Louder Speaker, and More
Apple Introduces New Black Unity Apple Watch BandBoth the new AirTag and the Black Unity Connection Braided...
Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro.
There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an...
A newly surfaced resale operation is seemingly offering Apple Store–exclusive display accessories to the public for the first time, potentially giving consumers access to Apple-designed hardware that the company has historically kept confined to its retail environments.
Apple designs a range of premium MagSafe charging stands, display trays, and hardware systems exclusively for displays in ...
