As expected, YouTube has announced the expansion of its $7.99 a month Premium Lite plan to the United States, following a months-long pilot phase in international markets. The new, lower-priced version of YouTube's paid video subscription service functions largely without ads, though music videos on the platform continue to include them.
Today we'll begin expanding our Premium Lite pilot to users in the US. Premium Lite gives viewers a new, more affordable way to enjoy most videos on YouTube ad-free for $7.99 per month. In the coming weeks, we'll also make Premium Lite available to all users in our current pilot countries - Thailand, Germany, and Australia.
According to the Google subsidiary, YouTube Premium Lite is aimed at people who want to consume podcasting, make-up, gaming streams, tutorials, and other core creator content on YouTube that is distinguishable from music.
It's important to note that the new Premium Lite plan does not include the ability to download and background play YouTube videos on devices. For users who want ad-free music on YouTube and YouTube Music, plus offline and background play, YouTube continues to recommend its Premium plan ($13.99 per month).
YouTube said it will continue to expand its Premium Lite pilots to additional countries this year and introduce more ways for users to get the most from their subscriptions. YouTube also revealed today that it now has over 125 million users worldwide who subscribe to YouTube Premium or YouTube Music.
Saturday February 7, 2026 9:26 am PST by Joe Rossignol
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie.
"Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
Friday February 6, 2026 3:06 pm PST by Juli Clover
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do.
The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up.
Upgraded Architecture
The next-generation...
Thursday February 5, 2026 12:22 pm PST by Joe Rossignol
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld.
The report, citing industry sources, is available in English on Macworld.
Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Monday February 9, 2026 6:24 am PST by Joe Rossignol
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps.
The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future.
To set up the...
New MacBook Pro models with the M5 Pro and M5 Max chips could arrive as soon as Monday, March 2, according to Bloomberg's Mark Gurman.
In today's "Power On" newsletter, Gurman said that the release of new MacBook Pro models is tied to the release of macOS Tahoe 26.3. The launch is said to be slated for as early as the week of March 2. He added that the M4 Pro and M4 Max models on sale today...
And the creators of the content you watch get nothing. You must be so proud.
It's always the ones who have never created or contributed anything of value that rationalize actions like this. Just take.
You're not wrong about that. It was partially a joke.
90% of my YouTube is watched on my TV through a firestick. I don't have an ad blocker on it.
When it comes to creators and musicians I like. I always let the ads play, except occasionally those 90+ seconds ads that I know are 10+ minutes long.
And this may shock people but I buy albums I like and shop around for digital stores that give the creator the best percentage. ? For example BandCamp occasionally gives a better percentage to artists and I will buy albums when they do that.
As for creators I HATE WATCH.
As for your statement, "It's always the ones who have never created or contributed anything of value that rationalize actions like this. Just take."
If you knew the depravity of corporate to corporate theft, you'd immediately retract that statement.
Isn’t gating pip behind a paywall against apples rules? How do they keep getting away with this?
PiP and background play are different. You can use YouTube in PiP mode on the free tier, while background play means still playing when completely closed.
