Apple Raises Monthly AppleCare+ Subscription Price for All iPhones

Apple this week increased the prices for its monthly AppleCare+ subscription prices for the iPhone, raising the cost by 50 cents for all models in the United States.

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Standard ‌AppleCare‌+ for the iPhone 16 models is now priced at $10.49 per month, for example, up from the prior $9.99 per month price. The 50 cent price increase applies to all available ‌AppleCare‌+ plans for Apple's current ‌iPhone‌ lineup, and it includes both the standard plan and the Theft and Loss plan.

The two-year ‌AppleCare‌+ subscription prices have not changed, nor have the service fees and deductibles. The increased prices are only applicable when paying for ‌AppleCare‌+ on a monthly basis.

Apple has not raised the prices of ‌AppleCare‌+ subscription plans for the iPad, Mac, or Apple Watch.

Apple's price tweak for ‌iPhone‌ ‌AppleCare‌+ monthly subscriptions come as it prepares to shift ‌AppleCare‌+ purchasing options to subscriptions. Apple is phasing out one-time purchase ‌AppleCare‌+ plans in retail stores and for on-device purchase as of this week.

In Apple Stores and in the Settings app on the ‌iPhone‌, customers who make a purchase will have the option to purchase ‌AppleCare‌+ as a monthly or annual subscription that renews, which eliminates any lapse in coverage and provides Apple with ongoing revenue after a two-year period.

Apple is keeping one-time ‌AppleCare‌+ purchase options available in its online store for the time being, so customers who prefer buy a non-renewing ‌AppleCare‌+ plan that expires at the end of two years can still opt for that.

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Top Rated Comments

Helios_7 Avatar
9 months ago
when you put the operations people in charge, you will absolutely get ruthless, sterile efficiency- this is exactly what Apple has been for the past decade. Kudos to the behemoth Cook has built, but I can’t help but think that we’re now in an era where Apple looks more like the Microsoft of the early 2000s - a company that prioritizes rent seeking over innovation. The fact that they slept through the rise of Gen AI and had to scramble for over a year to try and catch is the first sign of a company too big to be nimble. It’s not a surprise why Jobs had to create the Mac team as a startup within the company to be successful - maybe that needs to come back.
Score: 48 Votes (Like | Disagree)
icanhazmac Avatar
9 months ago
What a ? show! First the elimination of the one-time purchase in store and a price increase??!?! Whoever thought up this launch should be fired.

#otterboxdefenderFTW!

Edit: I don't mind the increase, as the cost of the devices increases, so do the repair costs. The optics of these two things back to back though... ? show! I haven't bought AC+ for a phone in a long while, I let the case do its work. All y'all nudists are the reason for the price increase! ?
Score: 30 Votes (Like | Disagree)
BootsWalking Avatar
9 months ago
Not upgrading to our new models as quickly as you used to? No worries - we'll find new ways to extract that money from your wallet
Score: 23 Votes (Like | Disagree)
turbineseaplane Avatar
9 months ago

when you put the operations people in charge, you will absolutely get ruthless, sterile efficiency- this is exactly what Apple has been for the past decade. Kudos to the behemoth Cook has built, but I can’t help but think that we’re now in an era where Apple looks more like the Microsoft of the early 2000s - a company that prioritizes rent seeking over innovation. The fact that they slept through the rise of Gen AI and had to scramble for over a year to try and catch is the first sign of a company too big to be nimble. It’s not a surprise why Jobs crated the Mac team as a startup within the company - maybe that needs to come back.
Probably the best post I've seen on the forum in a while ^^

It's a money printer ... and able to do very little else anymore, unfortunately

One really does wonder how much runway this has to it
Score: 22 Votes (Like | Disagree)
turbineseaplane Avatar
9 months ago
Raise it more!

People that use it -- love it -- and would pay more for it

Why leave money on the table?
Score: 15 Votes (Like | Disagree)
goonie4life9 Avatar
9 months ago
Wow, another ALL NEW product. That's two in one day. Tim sure was right when he said the product pipeline has never been stronger. How can Apple keep-up this breakneck pace!?
Score: 15 Votes (Like | Disagree)