Ahead of the season two premiere of hit TV show Severance, Apple is marketing the show with a fun Severance pop-up at the Grand Central Terminal in New York City.
Apple has assembled a glass cube with workstations that are identical to the setups that Lumon employees use on the show, complete with employees "working," doing yoga, playing catch, throwing paper airplanes, sipping coffee, and performing other activities that we've seen on Severance.
At 4:30 p.m. Eastern Time, Severance director Ben Stiller made an appearance at the site, with some of the show's actors visiting as well. Adam Scott, Zach Cherry, Patricia Arquette, Britt Lower, and Tramell Tillman were on hand and spent time in the makeshift office space, with the actors in character as their "innies."
The performance went on for more two and a half hours, and the actors behaved as if they were actually at work at Lumon Industries.
Severance is set to return to Apple TV+ on Friday, January 17, three years after the first season of the show premiered.
Apple acquired Canadian startup Mayday Labs in April 2024, according to a European Commission listing, spotted by French blog MacGeneration. The acquisition had not received widespread attention from tech publications until now.
Apple is legally required to report certain acquisitions to the European Commission, under the terms of the EU's Digital Markets Act.
Mayday Labs founder Jeremy...
The first iOS 19 beta is just one month away, and there are already many new features and changes that are expected with it.
Apple should seed the first iOS 19 beta to developers immediately following the WWDC 2025 keynote, which is scheduled for Monday, June 9. Following beta testing, the update should be released to the general public in September.
Below, we recap the key iOS 19 rumors...
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With Apple's developer conference where it will show off iOS 19 just a month away, the company is wrapping up work on iOS 18.5 ahead of an imminent release to deliver a few new features and updates.
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Tuesday April 29, 2025 1:30 am PDT by Tim Hardwick
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
I love the show, but I also have to point out the irony that if the concept of severance were reality Apple would be first to mandate it given their culture of secrecy.
Wow! When I first saw the pics, I thought those are some excellent manaquins, but then realized that the postures were different and they were the actors!
I really, really loved Silo and Severance first seasons. The second season of Silo has been a struggle for me to get through. I’m afraid Severance will be the same, as the mysteries have been revealed.
I think the second season of Silo is significantly better than the first.
