As Apple Prepares to Launch Home Hub, Amazon Debuts New Echo Show With 21-Inch Display

Amazon today announced the launch of two new Echo Show devices, both of which have large displays. The Echo Show 15 has a 15-inch display and is a replacement for the original Echo Show 15, while the even bigger Echo Show 21 has a 21-inch display. For those unfamiliar with the Echo Show, it is Amazon's smart home control device, serving as a way to control smart home products.

amazon echo show 21
According to Amazon, the Echo Show 21 has nearly double the viewing area of the Echo Show 15. Like other Echo Show products, it can be used for video calls, watching videos, accessing news, managing family calendars, controlling smart home products, viewing photos, and more.

The Amazon Echo Show is compatible with Matter as a controller, and it can connect directly to Wi-Fi, Thread, and Zigbee devices. Amazon's personal assistant, Alexa, is also included for voice-based smart home controls.

Amazon has been making various Echo Show devices for quite some time, and next year, Apple plans to offer a competing product. Apple's smart home "command center" is expected to feature many of the same capabilities as the Echo Show.

It will include a camera for FaceTime, plus it will control HomeKit and Matter devices. Internal speakers will allow for playing music, and it will have Apple apps like Calendar, Photos, Apple News, Apple Music, and Notes. The device won't be as big as Amazon's Echo Show, though, with Apple planning for a six-inch square display.

The upcoming Apple smart home device will have integrated Siri support with Apple Intelligence, and it will have a customizable home screen with widgets that can show things like the weather, upcoming appointments, and important home controls. Built-in sensors will be able to tell when a person is near, and Apple plans to offer both desktop and wall mounting solutions. Multiple hubs could be used throughout the home as intercoms as well.

It's not clear how Apple plans to price the home hub, but Amazon's Echo Show 15 costs $300, and the Echo Show 21 costs $400. Smaller versions are priced as low as $90.

Popular Stories

Apple CarPlay Ultra instrument cluster themes 01

Apple's CarPlay Ultra Is Here – Does Your iPhone Support It?

Thursday May 15, 2025 5:17 am PDT by
Apple's recently announced CarPlay Ultra promises a deeply integrated in-car experience, but not all iPhone users will be able to take advantage of the new feature. According to Apple's press release, CarPlay Ultra requires an iPhone 12 or later running iOS 18.5 or later. This means if you're using an iPhone 11, iPhone XR, or any older model, you'll need to upgrade your device to access...
iPhone 17 Air Pastel Feature

iPhone 17 Air Battery Capacity and Weight Allegedly Revealed

Monday May 19, 2025 2:22 am PDT by
Apple is expected to launch an all-new ultra-thin iPhone 17 Air later this year, and while there have been plenty of rumors about the camera's overall design and thinness, we haven't heard any details about the device's weight and battery capacity until now. According to the leaker going by the account name "yeux1122" on the Korean-langauge Naver blog, the 6.6-inch iPhone 17 Air has a weight ...
Apple CarPlay Ultra instrument cluster themes 01

Apple's 'CarPlay Ultra' Experience Now Available

Thursday May 15, 2025 5:07 am PDT by
Apple today announced that its next-generation CarPlay experience, now dubbed "CarPlay Ultra" begins rolling out today, starting with Aston Martin vehicles. Subscribe to the MacRumors YouTube channel for more videos. CarPlay Ultra is now available with new Aston Martin vehicle orders in the U.S. and Canada. It will also be available for existing models that feature the brand's next-generation ...
CarPlay Ultra Climate Controls

Apple Says These Vehicle Brands Plan to Offer All-New CarPlay Ultra

Thursday May 15, 2025 8:13 am PDT by
Apple today announced the launch of CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. CarPlay Ultra features deep integration with a vehicle's instrument cluster and systems, built-in Radio and Climate apps, customizable widgets, and more. The interface is tailored to each vehicle model and automaker's identity, and drivers can also adjust...
WWDC 2025 Banner

Apple Announces WWDC 2025 Schedule, Including Keynote Time

Tuesday May 20, 2025 8:13 am PDT by
Apple today announced a more detailed schedule for its annual developers conference WWDC, which runs from June 9 through June 13. The schedule confirms that Apple's keynote will begin on Monday, June 9 at 10 a.m. Pacific Time, with a live stream to be available on Apple.com, in the Apple TV app, and on YouTube. During the keynote, Apple is expected to announce iOS 19, iPadOS 19, macOS 16,...
Apple Intelligence General Feature

Report: Apple's Next-Gen Version of Siri Is 'On Par' With ChatGPT

Monday May 19, 2025 9:00 am PDT by
Apple has big plans to improve Siri over the next few years, Bloomberg's Mark Gurman and Drake Bennett report. Some Apple executives are now reportedly pushing to turn Siri into a true ChatGPT competitor. A next-generation, chatbot version of Siri has reportedly made significant progress during testing over the past six months; some executives allegedly now see it as "on par" with recent...
iOS 18 Siri Personal Context

Apple Will Reportedly Be More Cautious About Announcing New Features Well in Advance

Sunday May 18, 2025 2:50 pm PDT by
Apple plans to mostly stop announcing new features more than a few months before they are ready to launch, according to Bloomberg's Mark Gurman and Drake Bennett. The pair of reporters revealed this noteworthy tidbit towards the bottom of a lengthy report about Apple's artificial intelligence shortcomings today. This alleged change in strategy comes after Apple was forced to delay its more...

Top Rated Comments

jandersonhill Avatar
26 weeks ago
We have a love/hate relationship with these echo devices.

On the one hand, when someone presses the Ring doorbell, a live picture shows up on each floor. The rest of the time, it acts as a picture frame. Bloody brilliant!

On the other hand, Amazon have started using the devices to show adverts that appear impossible to switch off, so it seems we've paid for a set of displays to watch adverts throughout the house. It's a bit like paying for your car to be washed and waxed, only to find the car wash painted their logo on to your rear bumper (it's my bumper, not theirs).

Not impressed.
Score: 27 Votes (Like | Disagree)
nicwa Avatar
26 weeks ago
Apple’s version will have rounded corners. Totally different.
Score: 20 Votes (Like | Disagree)
McWetty Avatar
26 weeks ago
Too bad Amazon peppers the Home Screen with ads and sponsored products that you can’t turn off. I have the original Show 15 and it’s almost perfect… except the damn ads.
Score: 13 Votes (Like | Disagree)
CalMin Avatar
26 weeks ago
I would have been all over this, but Amazon insists on using my current echo show as a billboard (that I paid for!). More recently it even chimes when it thinks that it has an offer I “would love”

No thanks Amazon.
Score: 8 Votes (Like | Disagree)
usmaak Avatar
26 weeks ago
21" screen with ads vs. 15" screen with ads. Brilliant.
Score: 7 Votes (Like | Disagree)
Mansu944 Avatar
26 weeks ago
It is neat, I am not sure how useful it would be...but Amazon is a non starter.
Score: 6 Votes (Like | Disagree)