As Apple Prepares to Launch Home Hub, Amazon Debuts New Echo Show With 21-Inch Display

Amazon today announced the launch of two new Echo Show devices, both of which have large displays. The Echo Show 15 has a 15-inch display and is a replacement for the original Echo Show 15, while the even bigger Echo Show 21 has a 21-inch display. For those unfamiliar with the Echo Show, it is Amazon's smart home control device, serving as a way to control smart home products.

amazon echo show 21
According to Amazon, the Echo Show 21 has nearly double the viewing area of the Echo Show 15. Like other Echo Show products, it can be used for video calls, watching videos, accessing news, managing family calendars, controlling smart home products, viewing photos, and more.

The Amazon Echo Show is compatible with Matter as a controller, and it can connect directly to Wi-Fi, Thread, and Zigbee devices. Amazon's personal assistant, Alexa, is also included for voice-based smart home controls.

Amazon has been making various Echo Show devices for quite some time, and next year, Apple plans to offer a competing product. Apple's smart home "command center" is expected to feature many of the same capabilities as the Echo Show.

It will include a camera for FaceTime, plus it will control HomeKit and Matter devices. Internal speakers will allow for playing music, and it will have Apple apps like Calendar, Photos, Apple News, Apple Music, and Notes. The device won't be as big as Amazon's Echo Show, though, with Apple planning for a six-inch square display.

The upcoming Apple smart home device will have integrated Siri support with Apple Intelligence, and it will have a customizable home screen with widgets that can show things like the weather, upcoming appointments, and important home controls. Built-in sensors will be able to tell when a person is near, and Apple plans to offer both desktop and wall mounting solutions. Multiple hubs could be used throughout the home as intercoms as well.

It's not clear how Apple plans to price the home hub, but Amazon's Echo Show 15 costs $300, and the Echo Show 21 costs $400. Smaller versions are priced as low as $90.

Popular Stories

AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2, AirPods Pro 3, and AirPods 4

Thursday November 13, 2025 11:35 am PST by
Apple today released new firmware designed for the AirPods Pro 3, the AirPods 4, and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B25, while the AirPods Pro 2 and AirPods 4 firmware is 8B21, all up from the prior 8A358 firmware released in October. There's no word on what's include in the updated firmware, but the AirPods Pro 2, AirPods 4 with ANC, and AirPods Pro 3...
Tim Cook WWDC 2018

Report: Tim Cook to Step Down as Apple CEO 'as Soon as Next Year'

Saturday November 15, 2025 2:40 pm PST by
Apple is preparing for Tim Cook to step down as CEO of the company "as soon as next year," according to the Financial Times. The company's board of directors and senior executives "recently intensified preparations for Cook to hand over the reins," the report said. While the report said that Apple is unlikely to name a new CEO before its next earnings report in late January, it went on to ...
iPhone Pocket Short

iPhone Pocket Now Available to Order, But Already Selling Out

Friday November 14, 2025 6:20 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. iPhone Pocket is available to order on Apple's online store starting today, in the United States, France, China, Italy, Japan, Singapore, South Korea, and the United Kingdom. However, it is already completely sold out in the United...
apple silicon mac lineup 2024 feature purple m5

Apple's 2026 Mac Plans

Friday November 14, 2025 3:23 pm PST by
Most of Apple's Macs are slated to get M5 chips across 2026, and there's a possibility we'll even see the first M6 chips toward the end of the year. Updates are planned for everything from the MacBook Air to the Mac Studio. MacBook Air (Early 2026) The MacBook Air will be one of the first Macs to get a 2026 refresh, with an update planned for the first few months of the year. The MacBook...
best early black friday deals

Best Black Friday Apple Deals Live Now - Save on AirPods, iPads, and Apple Watches

Saturday November 15, 2025 1:45 pm PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
tvOS 26 Profiles

tvOS 26.2 Adds a Useful New Feature to Your Apple TV

Friday November 14, 2025 10:02 am PST by
Starting with the upcoming tvOS 26.2 update, currently in beta, additional profiles created on the Apple TV no longer require their own Apple Account. In the Settings app on the Apple TV, under Profiles and Accounts, anyone can create a new profile by simply entering a name and indicating whether the profile is for a kid. The profile will be associated with the primary user's Apple Account,...
walmart new ornametns

Walmart Black Friday Deals Begin Today With Low Prices on Headphones, TVs, and More

Friday November 14, 2025 7:55 am PST by
Walmart's Black Friday sale has officially kicked off today, with an online shopping event that's also seeing some matching deals in retail locations. There are quite a few major discounts in this sale, including savings on headphones, TVs, and more. Note: MacRumors is an affiliate partner with Walmart. When you click a link and make a purchase, we may receive a small payment, which helps us...
CarPlay Pinned Messages

iOS 26.2 Adds New CarPlay Setting

Thursday November 13, 2025 6:48 am PST by
iOS 26 extended pinned conversations in the Messages app to CarPlay, for quick access to your most frequent chats. However, some drivers may prefer the classic view with a list of individual conversations only, and Apple now lets users choose. Apple released the second beta of iOS 26.2 this week, and it introduces a new CarPlay setting for turning off pinned conversations in the Messages...
iOS 26

Everything New in iOS 26.2 Beta 3

Monday November 17, 2025 3:20 pm PST by
Apple provided developers with the third beta of an upcoming iOS 26.2 update, and there are still new features that are being added with each beta that we get. We've rounded up all of the changes that Apple made in beta 3. AirDrop Apple added new AirDrop functionality, providing a way for two people to share files temporarily without having to add one another as contacts. iOS 26.2...

Top Rated Comments

jandersonhill Avatar
13 months ago
We have a love/hate relationship with these echo devices.

On the one hand, when someone presses the Ring doorbell, a live picture shows up on each floor. The rest of the time, it acts as a picture frame. Bloody brilliant!

On the other hand, Amazon have started using the devices to show adverts that appear impossible to switch off, so it seems we've paid for a set of displays to watch adverts throughout the house. It's a bit like paying for your car to be washed and waxed, only to find the car wash painted their logo on to your rear bumper (it's my bumper, not theirs).

Not impressed.
Score: 27 Votes (Like | Disagree)
nicwa Avatar
13 months ago
Apple’s version will have rounded corners. Totally different.
Score: 20 Votes (Like | Disagree)
McWetty Avatar
13 months ago
Too bad Amazon peppers the Home Screen with ads and sponsored products that you can’t turn off. I have the original Show 15 and it’s almost perfect… except the damn ads.
Score: 13 Votes (Like | Disagree)
CalMin Avatar
13 months ago
I would have been all over this, but Amazon insists on using my current echo show as a billboard (that I paid for!). More recently it even chimes when it thinks that it has an offer I “would love”

No thanks Amazon.
Score: 8 Votes (Like | Disagree)
usmaak Avatar
13 months ago
21" screen with ads vs. 15" screen with ads. Brilliant.
Score: 7 Votes (Like | Disagree)
Mansu944 Avatar
13 months ago
It is neat, I am not sure how useful it would be...but Amazon is a non starter.
Score: 6 Votes (Like | Disagree)