Gurman: New AirPods Max and Apple TV Unlikely to Be Announced at September Apple Event

New versions of the AirPods Max and Apple TV may not debut at Apple's upcoming "It's Glowtime" event, Bloomberg's Mark Gurman today suggested.

Airpods Max Feature Blue
In a report detailing some final expectations for the September 9 Apple event, Gurman said that the company is still working on a new version of the ‌AirPods Max‌ with new color options and a USB-C port instead of Lightning. This product refresh has been rumored for some time, but with plenty of ‌AirPods Max‌ inventory still in stock, Gurman suggested that the new model may not arrive until later.

Likewise, Apple has apparently been working on an updated ‌Apple TV‌ that was originally supposed to launch earlier this year. With no sign of the new model and stable inventory of the current model, Gurman says that "a new version isn't on the immediate horizon."

The new ‌AirPods Max‌ are not expected to feature the H2 chip introduced in September 2022 or features like Adaptive Audio. Gurman previously said that the changes are expected to be so minor that the refreshed device will still be considered to be first-generation ‌AirPods Max‌.

Whenever it comes out, the next ‌Apple TV‌ is rumored to feature a faster processor than the current A15 Bionic chip, and even lower pricing. Apple analyst Ming-Chi Kuo suggested that the next ‌Apple TV‌ could have a sub-$100 starting price

Related Roundups: AirPods Max, Apple TV

Popular Stories

apple watch ultra yellow

What's Next for the Apple Watch Ultra 3 and Apple Watch SE 3

Friday April 25, 2025 2:44 pm PDT by
This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too. 2025 Apple Watch Ultra 3 Apple didn't update the...
iphone 16 display

iPhone 17's Scratch Resistant Anti-Reflective Display Coating Canceled

Monday April 28, 2025 12:48 pm PDT by
Apple may have canceled the super scratch resistant anti-reflective display coating that it planned to use for the iPhone 17 Pro models, according to a source with reliable information that spoke to MacRumors. Last spring, Weibo leaker Instant Digital suggested Apple was working on a new anti-reflective display layer that was more scratch resistant than the Ceramic Shield. We haven't heard...
iPhone 17 Air Pastel Feature

iPhone 17 Reaches Key Milestone Ahead of Mass Production

Monday April 28, 2025 8:44 am PDT by
Apple has completed Engineering Validation Testing (EVT) for at least one iPhone 17 model, according to a paywalled preview of an upcoming DigiTimes report. iPhone 17 Air mockup based on rumored design The EVT stage involves Apple testing iPhone 17 prototypes to ensure the hardware works as expected. There are still DVT (Design Validation Test) and PVT (Production Validation Test) stages to...
Beyond iPhone 13 Better Blue

20th Anniversary iPhone Likely to Be Made in China Due to 'Extraordinarily Complex' Design

Monday April 28, 2025 4:29 am PDT by
Apple will likely manufacture its 20th anniversary iPhone models in China, despite broader efforts to shift production to India, according to Bloomberg's Mark Gurman. In 2027, Apple is planning a "major shake-up" for the iPhone lineup to mark two decades since the original model launched. Gurman's previous reporting indicates the company will introduce a foldable iPhone alongside a "bold"...
iPhone 17 Air Pastel Feature

iPhone 17 Air Launching Later This Year With These 16 New Features

Thursday April 24, 2025 8:24 am PDT by
While the so-called "iPhone 17 Air" is not expected to launch until September, there are already plenty of rumors about the ultra-thin device. Overall, the iPhone 17 Air sounds like a mixed bag. While the device is expected to have an impressively thin and light design, rumors indicate it will have some compromises compared to iPhone 17 Pro models, including only a single rear camera, a...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching Later This Year With These 13 New Features

Wednesday April 23, 2025 8:31 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...

Top Rated Comments

JCCL Avatar
9 months ago
Why would anyone buy and device with lightning in 2024, particularly a high end one.
Score: 16 Votes (Like | Disagree)
JCCL Avatar
9 months ago

Because it doesn't matter?
Yeah, I have one cable, that I can charge my Mac, iPad, PC Laptop, iPhone and Sony XM5. Yet I would have to keep a lightning around to charge one device.
Score: 13 Votes (Like | Disagree)
JCCL Avatar
9 months ago

Because they have an iPhone with a lightning port and don’t want to use a separate charging cable for their phone and earbuds? Not everyone is a tech nerd that buys a new iPhone every year.
Who do you think is the target market for 500 USD Apple headphones?
Score: 12 Votes (Like | Disagree)
vegetassj4 Avatar
9 months ago
CrabApplePro has reported the exact opposite: The AirPods Pro are to be one of the stars of the event.

and even posted a rendering



Attachment Image
Score: 10 Votes (Like | Disagree)
DTphonehome Avatar
9 months ago
Man, what a cush job AirPods Max engineer must be! What do these guys spend their day doing??
Score: 7 Votes (Like | Disagree)
bookcase Avatar
9 months ago
I won’t buy anything with a lightning port (or micro USB cable), so my wait for the Max continues.
Score: 7 Votes (Like | Disagree)