Apple CEO Tim Cook Uses Vision Pro Every Day

Apple CEO Tim Cook uses the Apple Vision Pro every day, according to an interview he did with The Sun to highlight the headset's launch in the UK. Cook said that he uses the Vision Pro "in all aspects of [his] daily life."

Apple Vision Pro with battery Feature Blue Magenta
For specifics, Cook said he used the headset to watch Ted Lasso season three, and that he also watches other Apple TV+ content using the headset.

And so the ability for me to get in the position that I want to get in – including lying flat and putting the screen on the ceiling – is an incredible kind of experience. And of course, it's a 100ft screen. I mean, it's amazing the level of entertainment that it delivers.

Cook went on to say that he feels multitasking is "so much more efficient" on Vision Pro because of the support for multiple windows that can be placed in the wearer's physical space.

The Vision Pro experience is hard to explain, said Cook, who recommended that potential customers get a demo. "It's hard to explain it in words," Cook said. "It's hard to show it in a 2D fashion, what a 3D experience will be." At the same time, Cook believes it's simple to use the headset with the gestures that work "the way your mind works." If you can use an iPhone, you can "very easily" use Vision Pro, according to Cook.

According to Cook, some who go through the demo experience find it to be emotional, specifically in reference to viewing spatial photos and videos that allow users to relive memories. "It's interesting to watch people, the reaction that they have," he said. "You know many of them tear up."

Designing the ‌Apple Vision Pro‌ required Apple to file more than 5,000 patents, Cook explained, before lauding the Vision Pro team. "I'm so proud of the total, and the perseverance of the team because this was multiple years in the making."

Cook's full interview can be read at The Sun's website. The ‌Apple Vision Pro‌ is launching in the UK, Canada, France, Germany, and Australia tomorrow, with demos set to be available in Apple retail stores.

Tags: Cook, Tim Cook

Popular Stories

iOS 19 Mock WWDC25 Feature

iOS 19 Expected to Run on These iPhones

Monday March 31, 2025 5:28 pm PDT by
iOS 19 will not be available on the iPhone XR, iPhone XS, or the iPhone XS Max, according a private account on social media site X that has accurately provided information on device compatibility in the past. The iPhone XR, iPhone XS, and iPhone XS Max all have an A12 Bionic chip, so it looks like iOS 19 will discontinue support for that chip. All other iPhones that run iOS 18 are expected...
watchOS 11 Thumb 2 1

Apple Releases watchOS 11.4 With Sleep Alarm Update

Tuesday April 1, 2025 10:34 am PDT by
Apple today released watchOS 11.4, the fourth major update to the operating system that runs on the Apple Watch. watchOS 11.4 is compatible with the Apple Watch Series 6 and later, all Apple Watch Ultra models, and the Apple Watch SE 2. watchOS 11.4 can be downloaded on a connected iPhone by opening up the Apple Watch app and going to General > Software Update. To install the new software,...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2 and AirPods 4

Monday March 31, 2025 11:27 am PDT by
Apple today released new firmware updates for all AirPods 4 and AirPods Pro 2 models. The new firmware is version 7E93, up from the 7B21 firmware that was installed on the AirPods Pro 2 and the 7B20 firmware available on the AirPods 4 and AirPods 4 with ANC. It is not immediately clear what new features or changes are included in the new firmware, but we'll update this article should we find ...
maxresdefault

Apple Releases iOS 18.4 With Priority Notifications, Ambient Music, New Emoji and More

Monday March 31, 2025 10:03 am PDT by
Apple today released iOS 18.4 and iPadOS 18.4, the fourth major updates to the iOS 18 and iPadOS 18 operating system updates that came out last year. iOS 18.4 and iPadOS 18.4 come two months after Apple released iOS 18.3 and iPadOS 18.3. Subscribe to the MacRumors YouTube channel for more videos. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to...
Apple Card iPhone 16 Pro Feature

Visa and American Express Vying to Win Apple Card Deal in 'Fierce' Fight

Tuesday April 1, 2025 1:50 pm PDT by
Visa wants to pay Apple approximately $100 million to be the new payment network for the Apple Card, reports The Wall Street Journal. As of right now, the Apple Card is on the Mastercard payment network, but that is set to change because Apple is ending its partnership with Goldman Sachs. Both American Express and Visa are vying to replace Mastercard as Apple's card services provider, while...
iPhone 17 Pro 34ths Perspective

iPhone 17 Pro Launching Later This Year With These 10 New Features

Sunday March 23, 2025 10:00 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
iOS 18

Apple Seeds First Beta of iOS 18.5 to Developers

Wednesday April 2, 2025 10:11 am PDT by
Apple today seeded the first betas of upcoming iOS 18.5 and iPadOS 18.5 updates to developers for testing purposes, with the software coming just two days after Apple released iOS 18.4 and iPadOS 18.4. iOS 18.5 and iPadOS 18.5 can be downloaded from the Settings app on a compatible device by going to General > Software Update. We don't yet know what Apple is introducing in the iOS 18.5...

Top Rated Comments

ItsGavinC Avatar
10 months ago
Complete and utter nonsense.
Score: 82 Votes (Like | Disagree)
roccobladr Avatar
10 months ago
“CEO of company says its products are great”
Score: 59 Votes (Like | Disagree)
thadoggfather Avatar
10 months ago
His neck must be built like an iOx
Score: 53 Votes (Like | Disagree)
sniffies Avatar
10 months ago
Tim, I’ll buy two Vision Pro’s if you fix iCloud Mail badge notification syncing between iOS and macOS.
Score: 37 Votes (Like | Disagree)
justiny Avatar
10 months ago
And I would use it every day as well if I was Apple CEO and a billionaire. Not sure why this is news, other than he’s trying to be a salesman of a super expensive face computer that isn’t selling so well.
Score: 36 Votes (Like | Disagree)
ccsicecoke Avatar
10 months ago
So he didn't say anything about watching porns
Score: 32 Votes (Like | Disagree)