Amazon Prime Day 2024 Will Run July 16-17

Amazon today announced that its annual Prime Day sale event will take place beginning Tuesday, July 16 and run through Wednesday, July 17. Amazon began Prime Day back in 2015, and since 2019 the event has been running for two days straight every summer.

amazon prime day 2024
Shoppers can expect massive discounts on an array of products, including Apple devices. Some deals will last the entire run of the sale, but there will also be lightning deals that drop every 30 minutes and last for select periods, or until they sell out.

To get in on these Prime Day deals, you will need to be an Amazon Prime member. If you aren't, you can join Prime to participate in this year's Prime Day. Once your initial free trial is over, Prime membership will run for $14.99/month or $139/year. For students, that's $7.49/month or $69/year, with a six month free trial for new students.

Amazon is already highlighting early Prime Day deals that you can shop now, weeks ahead of the event. For now, this mainly includes Amazon devices like Kindles, Echo Dot, Fire TVs, and other Amazon branded products.

Once Prime Day kicks off, Amazon's website will be filled with lightning deals on everything from tech products to home appliances, clothing, toys, and much more. We'll be covering all of the best deals you can get throughout Prime Day, particularly on all of the Apple products that appear, so be sure to keep an eye on the MacRumors front page starting July 16.

Prime Day discounts will be available to Amazon Prime members in Australia, Austria, Belgium, Brazil, Canada, Egypt, France, Germany, Italy, Japan, Luxembourg, Mexico, the Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Turkey, the United Arab Emirates, the United States, and the United Kingdom.

Amazon held two Prime Day events last year, one in July and a second in October. Given that we're only now hearing about the July event, we don't know yet if the retailer will again host a second Prime Day, which it called "Prime Big Deal Days," in the fall. If and when that is announced, you can also expect us to cover all of the deals that come out.

Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Related Roundup: Apple Deals

Popular Stories

iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro to Reverse iPhone X Design Decision

Monday July 7, 2025 9:46 am PDT by
Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming to an end with the iPhone 17 Pro models later this year. In a post on Chinese social media platform Weibo today, the account Instant Digital said that the iPhone 17 Pro models will have an aluminum...
iOS 26 Feature

Everything New in iOS 26 Beta 3

Monday July 7, 2025 1:20 pm PDT by
Apple is continuing to refine and update iOS 26, and beta three features smaller changes than we saw in beta 2, plus further tweaks to the Liquid Glass design. Apple is gearing up for the next phase of beta testing, and the company has promised that a public beta is set to come out in July. Transparency In some apps like Apple Music, Podcasts, and the App Store, Apple has toned down the...
apple wallet drivers license feature iPhone 15 pro

Apple Says iPhone Driver's Licenses Will Expand to These 8 U.S. States

Tuesday July 8, 2025 11:26 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Unfortunately, this feature continues to roll out very slowly since it was announced in 2021, with only nine U.S. states, Puerto Rico,...
iphone 16 pro ghost hand

5 Reasons to Skip This Year's iPhone 17 Pro

Thursday July 10, 2025 4:54 am PDT by
Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...
apple account card feature

Apple Account Card Expanding to More Countries

Tuesday July 8, 2025 7:34 pm PDT by
Apple is expanding the ability to add an Apple Account Card to the Wallet app to more countries, according to backend Apple Pay changes. With iOS 15.5, Apple updated the Wallet app to allow users to add an Apple Account Card, which displays the Apple credit balance associated with an Apple ID. If you receive an Apple gift card, for example, it is added to an Apple Account that is also...
iPhone 17 Pro in Hand Feature Lowgo

Leaker Reveals Amount of RAM in iPhone 17 Through iPhone 17 Pro Max

Wednesday July 9, 2025 8:08 am PDT by
Three out of four iPhone 17 models will feature more RAM than the equivalent iPhone 16 models, according to a new leak that aligns with previous rumors. The all-new iPhone 17 Air, the iPhone 17 Pro, and the iPhone 17 Pro Max will each be equipped with 12GB of RAM, according to Fixed Focus Digital, an account with more than two million followers on Chinese social media platform Weibo. The...
iphone 16 pro models 1

Here's How the iPhone 17 Pro Max Will Compare to the iPhone 17 Pro

Saturday July 5, 2025 1:00 pm PDT by
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year. As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
imac video apple feature

Apple Launching These 15+ Products Later This Year

Sunday July 6, 2025 8:05 am PDT by
The calendar has turned to July, meaning that 2025 is now more than half over. And while the summer months are often quiet for Apple, the company still has more than a dozen products coming later this year, according to rumors. Below, we have outlined at least 15 new Apple products that are expected to launch later this year, along with key rumored features for each. iPhone 17 Series iPho...

Top Rated Comments

icanhazmac Avatar
14 months ago
I used to look forward to this but now Amazon just seems to be filled with cheap china crap brands.
Score: 23 Votes (Like | Disagree)
malcolmman89 Avatar
14 months ago
Can’t wait to see what kind of deals can be found on Amazon‘s annual yard sale…

Don’t forget folks, camelcamelcamel.com is your friend.
Score: 9 Votes (Like | Disagree)
iMac The Knife Avatar
14 months ago
Ahhhhh Prime Day, where they jack up prices just to discount them. Good times!!
Score: 9 Votes (Like | Disagree)
Fuzzball84 Avatar
14 months ago

I used to look forward to this but now Amazon just seems to be filled with cheap china crap brands.
It’s a market place… unless I know the company selling via Amazon.. I only buy amazon (sold and fulfilled by Amazon).

If you buy carefully you’ll be fine. Amazon are still cool, just be careful with marketplace items.

I think many people don’t understand the difference between buying from Amazon and buying marketplace items via Amazon.
Score: 8 Votes (Like | Disagree)
turbineseaplane Avatar
14 months ago
The garage sale of junk day, eh?
Score: 8 Votes (Like | Disagree)
zubikov Avatar
14 months ago
Prime day has become a waste of everyone’s time and energy. Home page gets flooded with 99c store type chachkis, and it becomes impossible to get to any lightning/limited time deals that may actually be relevant. Amazon doesn’t have a good notification system for specific items on sale. Chancing it with camelcamelcamel or slick deals notifications is your best bet, but items get sold out quickly.

Basically you have to spend an entire 48 hours hunting for deals that may net you $10-$30 of savings over regular sales.

Like I said, waste of time.
Score: 7 Votes (Like | Disagree)