Apple will launch its annual Back to School promotion for university students in the United States and Canada this week, according to Bloomberg's Mark Gurman.
Apple's back to school sales provide students with a free Apple gift card when purchasing a Mac or an iPad, and this year's promotion could help Apple push the new M2iPad Air and M4 iPad Pro models. Last year, Apple offered U.S. students up to $150 when purchasing a Mac and up to $100 when purchasing an iPad.
Apple actually began advertising its Back to School sale on social networks in early June, with some Instagram users seeing an ad promoting Macs with discounts to college and university students.
The ad depicted a Back to School image with the following text: "Buy Mac for university or college with education savings. Plus get a gift card for up to $200." The screenshot of the ad was from a Canadian user, and that price point suggests we will see the same $150 discount in the United States that Apple provided last year.
Clicking on the ad redirected to Apple's education website, but the ad seems to have gone up early as there has been no sign of a Back to School promotion as of yet. Last year's back to school sale began on Monday, June 5.
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Language learning app Duolingo has apparently been using the iPhone's Live Activity feature to display ads on the Lock Screen and the Dynamic Island, which violates Apple's design guidelines.
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Apple's guidelines for Live Activity state that...
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Apple plans to introduce a 12.9-inch MacBook in spring 2026, according to TrendForce.
In a press release this week, the Taiwanese research firm said this MacBook will be aimed at the entry-level to mid-range market, with "competitive pricing."
TrendForce did not share any further details about this MacBook, but the information that it shared lines up with several rumors about a more...
Tuesday December 30, 2025 2:11 pm PST by Juli Clover
The Apple Fitness+ Instagram account today teased that the service has "big plans" for 2026. In a video, several Apple Fitness+ trainers are shown holding up newspapers with headlines related to Apple Fitness+.
What's Apple Fitness+ Planning for the New Year?
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Apple today announced a number of updates to Apple Fitness+ and activity with the Apple Watch.
The key announcements include:
New Year limited-edition award: Users can win the award by closing all three Activity Rings for seven days in a row in January.
"Quit Quitting" Strava challenge: Available in Strava throughout January, users who log 12 workouts anytime in the month will win an ...
Wednesday December 31, 2025 9:59 am PST by Juli Clover
Apple hasn't updated the Mac Pro since 2023, and according to recent rumors, there's no update coming in the near future. In fact, Apple might be finished with the Mac Pro.
Bloomberg recently said that the Mac Pro is "on the back burner" and has been "largely written off" by Apple. Apple apparently views the more compact Mac Studio as the ideal high-end pro-level desktop, and it has almost...
I would really hope they increase the iPad Pro gift card for this year based on how expensive it is now. Should be the same as the Mac gift card @ $150 USD.
I literally just placed an order that said it'll arrive July 1 thinking I can just get an adjustment or something when I get it, lol. If it's only a few more days to wait, I'll just cancel it and buy it when the sale goes live.
Just cancel the order and place it once the promo launches.
I can't speak to your disposable income, but if you can afford it, applecare will afford you a better experience.
No screen shield that 10x the reflection. No thick case that may not work with your magic keyboard Peace of mind that the magic keyboard will be durable (previous generations rip and mar all the time)
of course if you don't care about scratch and dings because you are super careful, than this is not applicable and i won't recommend applecare either
AppleCare is usually 20% cheaper during back to school also.
I would really hope they increase the iPad Pro gift card for this year based on how expensive it is now. Should be the same as the Mac gift card @ $150 USD.
At the very least, free Apple Pencil Pro with the purchase of iPad Pro M4. I am betting both iPad Air and iPad Pro (along with Mac mini) will be a $100 gift card though, and $150 gift card for MacBook Air, MacBook Pro, and iMac.
