The iPhone 15 Pro and Pro Max accounted for 22% and 23% of all iPhones sold in Q1 2024, for a 45% combined share. The iPhone 15 Plus took a 9% share of all iPhones sold, while the iPhone 15 and iPhone 14 were the third most popular, each taking 14% of the share.
The iPhone 15 Pro and Pro Max share hardly changed compared to the iPhone 14 Pro and Pro Max the same quarter a year ago. However, Apple saw sales of the base model iPhone 15 decline relative to a year ago. The overall mix of iPhone 15 models was lower, accounting for 68% of all iPhone sales.
By contrast, in Q1 2023 the iPhone 14 series had a 7% higher share of all iPhones sold, taking 75% combined. The percentages suggest that the iPhone 14 and iPhone 14 Plus were more popular than the iPhone 15 and iPhone 15 Plus over the equivalent quarter the previous year.
Noting the change, CIRP comments:
We see this as a continuation of a trend from the past couple of quarters, as the lower- priced current models give up some share to older models. The once flagship, now base iPhone 15, is no longer the leading-edge choice, as the Pro and Pro Max models take that role.
Last week, CIRP released a report indicating that new iPhone activations are down to a low not seen in the U.S. smartphone market for the last six years.
CIRP said that Apple's installed smartphone base was higher than recorded activations, but Apple's share of new iPhone activations fell from 40% to 33% over the past year, suggesting a shift away from the higher market shares Apple enjoyed in previous years.
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle.
Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
Language learning app Duolingo has apparently been using the iPhone's Live Activity feature to display ads on the Lock Screen and the Dynamic Island, which violates Apple's design guidelines.
According to multiple reports on Reddit, the Duolingo app has been displaying an ad for a "Super offer," which is Duolingo's paid subscription option.
Apple's guidelines for Live Activity state that...
The company behind the BlackBerry-like Clicks Keyboard accessory for the iPhone today unveiled a new Android 16 smartphone called the Clicks Communicator.
The purpose-built device is designed to be used as a second phone alongside your iPhone, with the intended focus being communication over content consumption. It runs a custom Android launcher that offers a curated selection of messaging...
Apple plans to introduce a 12.9-inch MacBook in spring 2026, according to TrendForce.
In a press release this week, the Taiwanese research firm said this MacBook will be aimed at the entry-level to mid-range market, with "competitive pricing."
TrendForce did not share any further details about this MacBook, but the information that it shared lines up with several rumors about a more...
Apple today announced a number of updates to Apple Fitness+ and activity with the Apple Watch.
The key announcements include:
New Year limited-edition award: Users can win the award by closing all three Activity Rings for seven days in a row in January.
"Quit Quitting" Strava challenge: Available in Strava throughout January, users who log 12 workouts anytime in the month will win an ...
Apple is planning to release a low-cost MacBook in 2026, which will apparently compete with more affordable Chromebooks and Windows PCs. Apple's most affordable Mac right now is the $999 MacBook Air, and the upcoming low-cost MacBook is expected to be cheaper. Here's what we know about the low-cost MacBook so far.
Size
Rumors suggest the low-cost MacBook will have a display that's around 13 ...
Wednesday December 31, 2025 9:59 am PST by Juli Clover
Apple hasn't updated the Mac Pro since 2023, and according to recent rumors, there's no update coming in the near future. In fact, Apple might be finished with the Mac Pro.
Bloomberg recently said that the Mac Pro is "on the back burner" and has been "largely written off" by Apple. Apple apparently views the more compact Mac Studio as the ideal high-end pro-level desktop, and it has almost...
I hate to be that comment but….there’s only so many times you can basically repeat the same phone before you just lose interest and hang onto what you have. My 13PM is still a beast. My 14Pro is very meh, and my desire to even get the 16 is just not there yet.
Shows that Apple is very successful in making people go up the product ladder to more expensive SKUs. It is very intentional and no one does a better job of that marketing scheme.
