Google today announced the launch of a new "Help me Write" feature that is available for the Chrome browser on both Macs and Windows PCs. It is a tool that is able to help users start writing something, or refine something that's already been written.
Help me Write uses the Gemini model that Google announced back in December. At the time, Google said that Gemini was its most capable and general model to date, created through large-scale collaborative efforts by teams across Google.
According to Google, the Help me Write feature can be used for everything from online reviews to support requests to product listings. The AI model is able to understand the context of the webpage that the user is on to provide suggestions for relevant content.
As an example, a person writing a review for a pair of shoes might see suggestions that include key features from the product page that support the user's opinion to make a review more valuable. For an online listing of something that's being sold on eBay or another site, users can write a quick outline and have the Help me Write feature provide a more well-written summary. The same goes for online support inquiries.
Help me Write is available in Chrome M122, and it can be used in the United States in English. The feature can be enabled by signing into Chrome, selecting the Settings option from the three-dot menu, and navigating to the Experimental AI page. To use it, right click on any open text field in Chrome and choose the Help me Write option.
Apple today announced it will be permanently closing three retail stores in the U.S. in June, including Apple Trumbull in Trumbull, Connecticut, Apple North County in Escondido, California, and Apple Towson Town Center in Towson, Maryland.
Apple Towson Town Center in Maryland
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Wednesday April 8, 2026 7:17 pm PDT by Joe Rossignol
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Apple has hired former Google VP Lilian Rincon as its vice president of product marketing for artificial intelligence, reports Axios. Before joining Apple, Rincon was vice president of product for Google Shopping.
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As an example, a person writing a review for a pair of shoes might see suggestions that include key features from the product page that support the user's opinion to make a review more valuable.
Chrome auto-populating a review with regurgitated manufacturer talking points from the product page may make the review more valuable for the manufacturer selling the product, but it doesn't make the review more valuable for a potential customer looking for an unbiased opinion.
Help me plagiarize? Teachers are having a hard enough time trying to determine if kids are writing their own stuff or not. Things like this just make it worse
“Okay, here's a generic comment you could use on MacRumors:”
"I'm excited to see what Apple has in store for their upcoming product lineup. They always seem to push the boundaries of innovation, and I can't wait to see how they continue to improve their devices. Fingers crossed for some exciting announcements soon!"
