Apple Immersive Video Featuring 2023 MLS Playoffs Coming to Vision Pro
Apple today announced plans to introduce an Apple Immersive Video that features the best of the 2023 MLS Cup Playoffs. Apple says that this will be the first-ever sports film captured in Apple Immersive Video, and it will be viewable on the Vision Pro headset.
According to Apple, the MLS Playoffs were recorded in 8K 3D with a 180-degree field of view and Spatial Audio.
Coming soon, all Apple Vision Pro users can experience the best of the 2023 MLS Cup Playoffs with the first-ever sports film captured in Apple Immersive Video. Viewers will feel every heart-pounding moment in 8K 3D with a 180-degree field of view and Spatial Audio that transports them to each match.
The MLS Apple Immersive Video will be coming in the near future, and its upcoming launch was included in an announcement about the kickoff of the 2024 MLS season.
MLS Season Pass subscribers can watch Inter Miami CF and Real Salt Lake tonight at 8:00 p.m. Eastern Time, with a special 90-minute version of MLS Countdown premiering at 6:30 p.m. Eastern Time.
MLS Season Pass is priced at $14.99 per month during the season or $99. Apple TV+ subscribers can get a discounted price of $12.99 per month or $79 for the season.
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Basically, something that feels more like being there than anyone can get on a 2D screen without having to pay fortunes (like $8K-$40K for courtside seats, $9K+ for Superbowl (worst) seats, etc.). Bring on NFL ST-VR, NBA VR, MLB VR, NHL VR, etc. When reality can cost this...
...the cost of a Vpro for a next or next-next best thing will not seem nearly so onerous. And yes, of course, in person is still the superior experience, but not everyone can scratch up $43,350 for ONE game (but that kind could perhaps skip one such game and buy the whole family Vpros + the subscription(s) to the favorite sport(s) or event(s) with lots of cash left over). And yes, when it's a party of more than one, gathering around the TV will still be the ideal way to watch. But then there's those other times where Vpro can take an owner to a place in between those viewing experiences.
How long until Vpro buddies quite distant from each other can virtually attend a big game back in the home or their college town and virtually sit side-by-side during the game? Look right and your buddy actually on the West Coast seems to be there. He looks left and his buddy on the East Coast seems to be there. Maybe third buddy in Europe on business can join you both too? While East Coaster watches the action, it could SOUND like his West Coaster & In-Europe buddies are sitting next to him... and vice-versa. He can hear their game chatter and see them when he looks in the direction of that chatter. The actual event they are VR-attending might be somewhere far from all of them.
Imagine the concerts offering this option too- there's thousands of those each year. Broadway shows. Olympics. Pretty much every PPV event can go this way. Etc.
(Extra) Money will be the motivator. Time will be the facilitator. Exercise some patience and more and more of this will come. Entertainment entrepreneurs must smell the opportunity and are almost certainly working on it. There's already at least one Vpro app ('https://apps.apple.com/us/app/amazevr-concerts/id6474842602') applying this kind of thinking. I strongly believe they are only the first of many such apps.
Personally, I've had too many "big game" moments at 37K feet having to watch on tiny seat-back screens or up to tiny tablet screens. Imagine the very same airplane usage we already know works well for Vpro being applied to virtually attending live events. Yes, your actual body may be hurtling through the atmosphere at 500MPH but you can enjoy a good illusion of sitting court-side at the big game (NOT for $43K).
I have my very favorite music artist...if my favorite artist made a full-length concert or up-close rehearsal immersive video? I'd pay very good money for that.
Nevertheless, let me point out that the majority of the world does not own an iPhone. Even fewer own an iPad. Even fewer own a Mac. Apple products in general might be called "niche."
This product doesn't have to be on nearly everyone's face, just as an iPhone doesn't have to be at everyone's ear. It's simply an optional piece of tech for anyone interested in this kind of tech... like iPhone, iPad, Macs vs. say much more popular (based on total sales volume) Android, Fire tablets and PCs/Chromebooks.
Whether it's $4K for this one or $500 for a Quest or $300 for XReal or $40 for Viewmaster, people interested in paying for it will own it and use it. Those who are not can put their money towards other things or just save it for whatever they may ever want to buy with it.