Kuo: Apple Will Only Produce Up to 80,000 Vision Pro Headsets for Launch, Sellout Likely

Apple is planning to produce between 60,000 and 80,000 Vision Pro units for the February 2 launch of the device, according to analyst Ming-Chi Kuo. With the small size of the shipment, Kuo believes that the Vision Pro will "sell out soon after the release."

Apple Vision Pro with battery Feature Orange
According to Kuo, though Apple has not yet defined the key applications for the Vision Pro and the price is high, the "groundbreaking technology innovations" and Apple's "base of core fans and heavy users" will exhaust supplies of the device.

Kuo made similar comments earlier this week when he said that demand for the headset would cause it to sell out during pre-orders, and he believes there will be long shipping delays after the initial launch period. Apple is expected to produce fewer than 400,000 Vision Pro headsets in 2024 due to the complexity of manufacturing.

The first run of Vision Pro headsets might sell out quick, but Kuo says that so far, it is unclear if the demand for the Vision Pro will be sustained "after the novelty wears off." Continued sales will depend on "clear and correct" product positioning and key applications from Apple.

Apple plans to release the Vision Pro on Friday, February 2, but pre-orders will be accepted starting on January 19 at 5:00 a.m. Pacific Time. Orders are limited to the United States for the time being, and Apple has not yet provided details on when the headset might be available in other countries.

Customers that are planning to pick up one of the $3,500 Vision Pro devices should plan to pre-order immediately in order to ensure a headset on launch day.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Buy Now)
Related Forum: Apple Vision Pro

Top Rated Comments

erikkfi Avatar
13 weeks ago
Selling out the initial run and having long delays for shipments is an intentional feature of the initial hype cycle.
Score: 32 Votes (Like | Disagree)
Think|Different Avatar
13 weeks ago
I'll be one of them, hands down. Can't wait...The future is ALMOST here.
Score: 29 Votes (Like | Disagree)
zombierunner Avatar
13 weeks ago
Good, they can then hopefully get around to making some proper iMacs.
Score: 20 Votes (Like | Disagree)
kiensoy Avatar
13 weeks ago
I can't wait to create my own Persona.

Attachment Image
Score: 20 Votes (Like | Disagree)
IllusiveMan Avatar
13 weeks ago
As someone wanting to snag a headset for personal use, it’s annoying to see how many people on this thread are trying to buy and resell. I have a hard time paying 3500, if you think people are gonna pay 8k on resell, good luck on that lol
Score: 14 Votes (Like | Disagree)
BeyondtheTech Avatar
13 weeks ago
80K units @ $3,500 USD each = $280M.
400K units @ 3,500 USD each = $1.4B.
Something tells me it's still going to sell fast.
I'm still wondering how much it cost to produce.
Score: 13 Votes (Like | Disagree)

Popular Stories

iOS 18 Siri Integrated Feature

iOS 18 Will Add These New Features to Your iPhone

Friday April 12, 2024 11:11 am PDT by
iOS 18 is expected to be the "biggest" update in the iPhone's history. Below, we recap rumored features and changes for the iPhone. iOS 18 is rumored to include new generative AI features for Siri and many apps, and Apple plans to add RCS support to the Messages app for an improved texting experience between iPhones and Android devices. The update is also expected to introduce a more...
iPhone 16 Camera Lozenge 2 Colors

iPhone 16 Plus Rumored to Come in These 7 Colors

Wednesday April 10, 2024 3:52 am PDT by
Apple's iPhone 16 Plus may come in seven colors that either build upon the existing five colors in the standard iPhone 15 lineup or recast them in a new finish, based on a new rumor out of China. According to the Weibo-based leaker Fixed focus digital, Apple's upcoming larger 6.7-inch iPhone 16 Plus model will come in the following colors, compared to the colors currently available for the...
apple silicon feature joeblue

Macs to Get AI-Focused M4 Chips Starting in Late 2024

Thursday April 11, 2024 10:10 am PDT by
Apple will begin updating its Mac lineup with M4 chips in late 2024, according to Bloomberg's Mark Gurman. The M4 chip will be focused on improving performance for artificial intelligence capabilities. Last year, Apple introduced the M3, M3 Pro, and M3 Max chips all at once in October, so it's possible we could see the M4 lineup come during the same time frame. Gurman says that the entire...
top stories 13apr2024

Top Stories: M4 Mac Roadmap Leaked, New iPads in Second Week of May, and More

Saturday April 13, 2024 6:00 am PDT by
Apple's hardware roadmap was in the news this week, with things hopefully firming up for a launch of updated iPad Pro and iPad Air models next month while we look ahead to the other iPad models and a full lineup of M4-based Macs arriving starting later this year. We also heard some fresh rumors about iOS 18, due to be unveiled at WWDC in a couple of months, while we took a look at how things ...
new best buy blue

Best Buy Opens Up Sitewide Sale With Record Low Prices on M3 MacBook Air, iPad, and Much More

Saturday April 13, 2024 7:41 am PDT by
Best Buy this weekend has a big sale on Apple MacBooks and iPads, including new all-time low prices on the M3 MacBook Air, alongside the best prices we've ever seen on MacBook Pro, iPad, and more. Some of these deals require a My Best Buy Plus or My Best Buy Total membership, which start at $49.99/year. In addition to exclusive access to select discounts, you'll get free 2-day shipping, an...