Black Friday is now just four days away, and big discounts are in full swing across the Internet and in select retail location. In this article, we're focusing on Apple accessories like the AirTag, iPhone 15 cases, MagSafe chargers, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
Starting with the AirTag 4-Pack, Amazon has the tracking accessory multi-pack for $79.99, down from $99.00. This is a solid second-best price on this device, and you can get a solo AirTag for $23.99, down from $29.00.
For MagSafe Chargers, we're tracking two great deals at Amazon and Woot. Amazon has the MagSafe Charger for $29.00, down from $39.00, which is just a couple dollars off from the all-time low price on the accessory.
At Woot, you can get the MagSafe Duo Charger for $79.99 in new condition, down from $129.00. This one is a new all-time low price for Black Friday 2023, and the steepest discount we've ever seen on this accessory from any retailer.
Lastly, Amazon has quite a few discounts on Apple's official MagSafe cases for the iPhone 15 and iPhone 15 Pro. You can find every case listed below by model, and many are seeing multiple colors hitting record low prices. There's also the MagSafe FineWoven Wallet with Find My support for $47.99, down from $59.00.
You can find all the Apple Black Friday Deals currently available in our dedicated post. For everything else, we're keeping track of all of the season's best Apple-related deals in our Black Friday roundup, so be sure to check back throughout the month for an updated list of all the most notable discounts you'll find for Black Friday 2023.
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of May 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone X ...
Wednesday May 28, 2025 11:56 am PDT by Juli Clover
With the design overhaul that's coming this year, Apple plans to rename all of its operating systems, reports Bloomberg. Going forward, iOS, iPadOS, macOS, tvOS, watchOS, and visionOS will be identified by year, rather than by version number. We're not going to be getting iOS 19, we're getting iOS 26.
iOS 26 will be accompanied by iPadOS 26, macOS 26, tvOS 26, watchOS 26, and visionOS 26...
Apple is reportedly preparing to implement significant iPhone hardware redesigns each year for the next three generations.
According leaks from the Chinese supply chain disclosed by Weibo user "Digital Chat Station," Apple plans to carry out a series of phased industrial design changes affecting different parts of the iPhone across three consecutive years: 2025, 2026, and 2027. The changes...
The popular messaging app WhatsApp has teased a long-awaited iPad app, which would be offered alongside its existing iPhone and Mac apps.
The official WhatsApp account on X today reacted with an eyes emoji to a post saying that WhatsApp should release an iPad app. This could be a hint that Meta is gearing up to release WhatsApp for iPad, which has already been available for beta testing via...
WWDC 2025 is just two weeks away as of today, with Apple's opening keynote scheduled for Monday, June 9 at 10 a.m. Pacific Time.
During the keynote, Apple is expected to announce iOS 19, iPadOS 19, macOS 16, watchOS 12, tvOS 19, visionOS 3, and other software updates, along with new Apple Intelligence features. In some years, there are also hardware announcements at WWDC, but there are no...
Apple had plans to offer a Starlink-like satellite home internet service in collaboration with Boeing, The Information reports.
Starting in 2015, Apple held discussions with Boeing about "Project Eagle," a plan to launch a service to provide wireless internet services to iPhones and homes. The companies would have launched thousands of satellites into orbit around the Earth to beam internet...
The next major version of macOS, now dubbed "macOS 26," is rumored to drop support for several older Intel-based Mac models currently compatible with macOS Sequoia.
According to individuals familiar with the matter cited by AppleInsider, the following Macs will not be supported by the next version of macOS:
MacBook Pro (2018)
iMac (2019)
iMac Pro (2017)
Mac mini (2018)
MacB...
They can’t even give those FineWoven cases away…lol
I think they would struggle to pay people to take them. I'm really surprised they got through Apples testing... unless they just thought people would accept this.
Ive noticed this on a few of their accessories too... the white plastics scratch up like crazy (see AirPods charge cases etc).
There are much better plastic finishes they could use.
The best prices on Apple stuff, with the exception of their refurbished store... is almost always from other retailers.
Apple probably wants to try to preserve its image by avoiding too much "manufacturer discounting" which can cheapen a brand. They leave that to the retailers where discounts are more common/expected in general.
Apple have never discounted products in store... they give away vouchers and have student pricing... but nothing more.
Over the years they have but it's rare. For example, the original iPhone was discounted $200 less than three months after launch. Apple also routinely lowers retail prices of previous generation models which could be considered a discount but, again, traditional sales and discounts are still rare. Gift cards and/or limited time trade-in bonuses is the approach Apple typically takes for "shopping events" like Black Friday and Cyber Monday.
I don't think certain discounts 'cheapen' a brand. I think a decent thing they could do is temporally lower a devices price when an update is imminent. Although the device is fine, when a consumer buys a device at full price and the update is available the next day... that can hit customer loyalty more than cheapening the brand.
Other companies have discounts.. and Ive never thought that would cheapen their brand.
But I think butterfly keyboards and the like certainly 'damage' the brand, absolutely.
Too much discounting can often be viewed as "cheapening" a consumer goods brand especially when that brand is considered premium, luxury, upscale, etc.