Apple to Host 'Secretive' Vision Pro Training Event for Retail Staff
Apple is planning to bring select retail store employees to Cupertino, California in early 2024 to learn about the Vision Pro headset ahead of the device's launch, Bloomberg's Mark Gurman reports.
Gurman revealed details about the "product training event" in the latest "Power On" newsletter. Apple apparently recent sent a memo to retail employees asking them to apply for the "secretive" event. Acceptance is dependent on an application and interview process. An extract from the memo reads:
Selected team members will travel and participate in an event in Cupertino, California, at some point in the first months of 2024. Upon returning to their home store, they'll deliver training and ongoing support to store team members. This is a group opportunity for those who have a deep passion for demonstrating Apple products and teaching others.
Gurman explained that the event seeks to teach employees about the Vision Pro and train them on the complex procedure involved when selling the device to customers. Apple hopes that a couple of members of staff from each retail store in the United States will attend before returning to their local store to teach their colleagues about the Vision Pro.
The rollout of the Vision Pro headset is expected to be the most complicated in Apple's history. Apple is planning to assemble customers' Vision Pro headsets in-store, compiling the appropriate headband, light seal, and optional prescription lenses. Flagship retail stores are set to gain dedicated Vision Pro hands-on areas, while other stores will only receive one or two units.
Gurman believes that the memo's wording indicates that the device will not be ready at the very beginning of the new year. Apple simply says that Vision Pro will launch in "early" 2024.
Popular Stories
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products.
Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released.
iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way.
Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027.
Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When...
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition.
The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia.
Since the iPhone Air launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production.
Apple supplier Foxconn has...
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season.
Note: MacRumors is...
