iPhone 15 Pro Models Again Rumored to See $100 Price Increase
The iPhone 15 Pro and iPhone 15 Pro Max will be priced at $1,099 and $1,199 in a $100 price increase over the current models, according to Wedbush analyst Dan Ives.
In an investor note seen by MacRumors, Ives becomes the latest analyst to emphasize the expected price rises for Apple's Pro iPhone models, which have been widely reported in recent months. He also reinforced previous reports that the iPhone 15 and 15 Plus will maintain the same pricing as the current models.
Ives believes there will be considerable promotional activities and discounts from U.S. carriers in the coming months. Such initiatives are likely to further drive sales for the iPhone 15, offsetting potential resistance from the price increment. He also highlighted that 25 percent of Apple's 1.2 billion user base has not upgraded their devices in over four years. This apparently indicates a significant pent-up demand that could lead to what Ives terms a "mini super cycle."
Earlier this year, Bloomberg's Mark Gurman reported that Apple was contemplating raising the price for both the iPhone 15 Pro and the iPhone 15 Pro Max. Analyst Jeff Pu has also said that the iPhone 15 Pro models could be more expensive than the iPhone 14 Pro models. Most recently, DigiTimes' Luke Lin noted the impending "major price hike" for Apple's upcoming Pro iPhone models. The entire iPhone 15 lineup is due to be unveiled at Apple's "Wonderlust" event on Tuesday, September 12.
Popular Stories
Apple today adjusted estimated trade-in values for select iPhone, iPad, Mac, and Apple Watch models in the U.S., according to its website.
Some values increased, while others decreased. The changes were not too significant, with most values rising or dropping by $5 to $50.
We have outlined some examples below:
Device
New Value
Old Value
iPhone 15 Pro Max
Up to $630
U ...
While the so-called "iPhone 17 Air" is not expected to launch until September, there are already plenty of rumors about the "ultra-thin" device.
Overall, the "iPhone 17 Air" is shaping up to be a mixed bag. Due to its thinness, the device is expected to have some limited specifications compared to the iPhone 17 Pro models, including only a single rear camera, only a single speaker, no SIM...
Apple provided the third beta of iOS 18.3 to developers today, and while the betas have so far been light on new features, the third beta makes some major changes to Notification Summaries and also tweaks a few other features.
Notification Summary Changes
Apple made multiple changes to Notification Summaries in response to complaints about inaccurate summaries of news headlines.
For...
iOS 19 is still around six months away from being announced, but a new leak has allegedly revealed a completely redesigned Camera app.
Based on footage it obtained, YouTube channel Front Page Tech shared a video showing what the new Camera app will apparently look like, with the key change being translucent menus for camera controls. Overall, the design of these menus looks similar to...
Apple is in talks with Barclays and Synchrony about becoming its new financial partner for the Apple Card, according to Reuters sources.
The report today added that Apple has also been holding discussions with Chase Bank owner JPMorgan since last year, so there are at least three potential companies in the running to take over the Apple Card from current partner Goldman Sachs.
Goldman...
There is a good chance that Apple's first product announcement of 2025 will be updated 13-inch and 15-inch MacBook Air models with the M4 chip.
Last month, Apple released macOS Sequoia 15.2, and in doing so it accidentally confirmed new MacBook Air models are coming this year (unsurprisingly).
Bloomberg's Mark Gurman said the new MacBook Air models will be announced "earlier" than some...
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
iPhone 17 Pro concept based on rumors
Below, we recap key changes rumored for the iPhone 17 Pro models as of January 2025:
More aluminum: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models ...
The iPhone 17 lineup will feature a vapor chamber heatsink to improve thermal performance, according to a new report.
The news comes from Chinese tech news site MyDrivers, which claims that the entire iPhone 17 lineup, consisting of the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max, will adopt the improved thermal heat spreader.
Vapor chamber technology is already used...
2025 promises to be quite a big year for Apple, with the company rumored to be planning more than 20 product announcements this year.
Apple's rumored smart home hub will be its second all-new product to launch in as many years, following the Apple Vision Pro headset last year. And of course, we will get several new iPhone and Apple Watch models, like every year. Beyond that, Apple could...
