iPhone 15 Pro Models Again Rumored to See $100 Price Increase

The iPhone 15 Pro and ‌iPhone 15 Pro‌ Max will be priced at $1,099 and $1,199 in a $100 price increase over the current models, according to Wedbush analyst Dan Ives.

iPhone 15 Pro Colors Mock Feature
In an investor note seen by MacRumors, Ives becomes the latest analyst to emphasize the expected price rises for Apple's Pro iPhone models, which have been widely reported in recent months. He also reinforced previous reports that the iPhone 15 and 15 Plus will maintain the same pricing as the current models.

Ives believes there will be considerable promotional activities and discounts from U.S. carriers in the coming months. Such initiatives are likely to further drive sales for the ‌iPhone 15‌, offsetting potential resistance from the price increment. He also highlighted that 25 percent of Apple's 1.2 billion user base has not upgraded their devices in over four years. This apparently indicates a significant pent-up demand that could lead to what Ives terms a "mini super cycle."

Earlier this year, Bloomberg's Mark Gurman reported that Apple was contemplating raising the price for both the ‌iPhone 15 Pro‌ and the ‌iPhone 15 Pro‌ Max. Analyst Jeff Pu has also said that the ‌iPhone 15 Pro‌ models could be more expensive than the iPhone 14 Pro models. Most recently, DigiTimes' Luke Lin noted the impending "major price hike" for Apple's upcoming Pro ‌iPhone‌ models. The entire ‌iPhone 15‌ lineup is due to be unveiled at Apple's "Wonderlust" event on Tuesday, September 12.

Related Roundup: iPhone 15 Pro
Tag: Wedbush

Popular Stories

iPhone SE 4 Vertical Camera Feature

iPhone SE 4 Rumored to Use Same Rear Chassis as iPhone 16

Friday July 19, 2024 7:16 am PDT by
Apple will adopt the same rear chassis manufacturing process for the iPhone SE 4 that it is using for the upcoming standard iPhone 16, claims a new rumor coming out of China. According to the Weibo-based leaker "Fixed Focus Digital," the backplate manufacturing process for the iPhone SE 4 is "exactly the same" as the standard model in Apple's upcoming iPhone 16 lineup, which is expected to...
iPhone 17 Plus Feature

iPhone 17 Lineup Specs Detail Display Upgrade and New High-End Model

Monday July 22, 2024 4:33 am PDT by
Key details about the overall specifications of the iPhone 17 lineup have been shared by the leaker known as "Ice Universe," clarifying several important aspects of next year's devices. Reports in recent months have converged in agreement that Apple will discontinue the "Plus" iPhone model in 2025 while introducing an all-new iPhone 17 "Slim" model as an even more high-end option sitting...
iPhone 16 Pro Sizes Feature

iPhone 16 Series Is Just Two Months Away: Everything We Know

Monday July 15, 2024 4:44 am PDT by
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
Apple TV Plus Feature 2 Magenta and Blue

Apple TV+ Curbs Costs After Expensive Projects Fail to Capture Viewers

Monday July 22, 2024 5:11 am PDT by
Apple is scaling back its Hollywood spending after investing over $20 billion in original programming with limited success, Bloomberg reports. This shift comes after the streaming service, which launched in 2019, struggled to capture a significant share of the market, accounting for only 0.2% of TV viewership in the U.S., compared to Netflix's 8%. Despite heavy investment, critical acclaim,...
bsod

Microsoft Blames European Commission for Major Worldwide Outage

Monday July 22, 2024 11:55 am PDT by
Last Friday, a major CrowdStrike outage impacted PCs running Microsoft Windows, causing worldwide issues affecting airlines, retailers, banks, hospitals, rail networks, and more. Computers were stuck in continuous recovery loops, rendering them unusable. The failure was caused by an update to the CrowdStrike Falcon antivirus software that auto-installed on Windows 10 PCs, but Mac and Linux...

Top Rated Comments

BradWI Avatar
12 months ago

Given inflation, it seems fair enough.
This kind of thinking by the uniformed is why corporate greed has been able to go unchecked because the rubes just think "oh, it's inflation lol" when it's purely profit taking.
Score: 27 Votes (Like | Disagree)
WWPD Avatar
12 months ago
"Good mornang! We have been hard at work here at Apple developing our most expensive iPhone yet and we think you're going to love it."
Score: 17 Votes (Like | Disagree)
brauntj Avatar
12 months ago
Is it really a price hike?
256G iPhone 14 Pro - $1099
256G iPhone 15 Pro - $1099 (est)
Score: 15 Votes (Like | Disagree)
aParkerMusic Avatar
12 months ago

Is it really a price hike?
256G iPhone 14 Pro - $1099
256G iPhone 15 Pro - $1099 (est)
Shhhhh! They need their sensationalist headlines!
Score: 15 Votes (Like | Disagree)
Dranix Avatar
12 months ago
They need to get cheaper not more expensive...
Score: 14 Votes (Like | Disagree)
Rob198612 Avatar
12 months ago
If it starts at 256GB rather than 128GB I will be ok with this new price
Score: 13 Votes (Like | Disagree)