iPhone 15 Pro Models Again Rumored to See $100 Price Increase

The iPhone 15 Pro and ‌iPhone 15 Pro‌ Max will be priced at $1,099 and $1,199 in a $100 price increase over the current models, according to Wedbush analyst Dan Ives.

iPhone 15 Pro Colors Mock Feature
In an investor note seen by MacRumors, Ives becomes the latest analyst to emphasize the expected price rises for Apple's Pro iPhone models, which have been widely reported in recent months. He also reinforced previous reports that the iPhone 15 and 15 Plus will maintain the same pricing as the current models.

Ives believes there will be considerable promotional activities and discounts from U.S. carriers in the coming months. Such initiatives are likely to further drive sales for the ‌iPhone 15‌, offsetting potential resistance from the price increment. He also highlighted that 25 percent of Apple's 1.2 billion user base has not upgraded their devices in over four years. This apparently indicates a significant pent-up demand that could lead to what Ives terms a "mini super cycle."

Earlier this year, Bloomberg's Mark Gurman reported that Apple was contemplating raising the price for both the ‌iPhone 15 Pro‌ and the ‌iPhone 15 Pro‌ Max. Analyst Jeff Pu has also said that the ‌iPhone 15 Pro‌ models could be more expensive than the iPhone 14 Pro models. Most recently, DigiTimes' Luke Lin noted the impending "major price hike" for Apple's upcoming Pro ‌iPhone‌ models. The entire ‌iPhone 15‌ lineup is due to be unveiled at Apple's "Wonderlust" event on Tuesday, September 12.

Related Roundup: iPhone 15 Pro
Tag: Wedbush

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Top Rated Comments

BradWI Avatar
12 months ago

Given inflation, it seems fair enough.
This kind of thinking by the uniformed is why corporate greed has been able to go unchecked because the rubes just think "oh, it's inflation lol" when it's purely profit taking.
Score: 27 Votes (Like | Disagree)
WWPD Avatar
12 months ago
"Good mornang! We have been hard at work here at Apple developing our most expensive iPhone yet and we think you're going to love it."
Score: 17 Votes (Like | Disagree)
brauntj Avatar
12 months ago
Is it really a price hike?
256G iPhone 14 Pro - $1099
256G iPhone 15 Pro - $1099 (est)
Score: 15 Votes (Like | Disagree)
aParkerMusic Avatar
12 months ago

Is it really a price hike?
256G iPhone 14 Pro - $1099
256G iPhone 15 Pro - $1099 (est)
Shhhhh! They need their sensationalist headlines!
Score: 15 Votes (Like | Disagree)
Dranix Avatar
12 months ago
They need to get cheaper not more expensive...
Score: 14 Votes (Like | Disagree)
Rob198612 Avatar
12 months ago
If it starts at 256GB rather than 128GB I will be ok with this new price
Score: 13 Votes (Like | Disagree)