Apple Claims Vision Pro SDK Downloads Exceeded Expectations Amid Developer Lab Attendance Concerns
Downloads of the visionOS software development kit (SDK) apparently surpassed Apple's expectations, despite previously reported concerns about developer interest in the Vision Pro headset.

In an interview with Digital Trends, Apple executives indicated that there has been a high level of interest in Vision Pro from developers. The affirmation comes on the heels of concerns highlighted by Bloomberg's Mark Gurman last month claiming that the developer labs have been "under-filled with small amounts of developers." Apple is not offering U.S. developer labs outside of Cupertino, which means any developer that wants to try the Vision Pro must travel to Apple's headquarters in California.
Apple refrained from directly addressing these reports, but Apple vice president of worldwide developer relations Susan Prescott pointed out that there was an "extremely high, three-digit customer satisfaction for the labs that we've run so far."
Steve Sinclair, senior director of product marketing for Apple Vision Pro, also told Digital Trends that "the number of SDK downloads has exceeded our expectations," purportedly indicating that Vision Pro has been very popular among developers. The visionOS simulator has been available since late June, allowing developers to begin building and testing apps for the device ahead of its launch in early 2024.
Popular Stories
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly a year later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
CarPlay Ultra...
As we wait for WWDC to kick off next Monday, Apple today announced the winners of its annual Apple Design Awards, recognizing apps and games for their innovation, ingenuity, and technical achievement.
The 2025 Apple Design Award winners are listed below, with one app and one game selected per category:
Delight and Fun - CapWords (App) and Balatro (Game)
Innovation - Play (App) and PBJ -...
While the AirPods Max 2 received more attention, Apple also released a second pair of headphones last month: Nike Powerbeats Pro 2.
Nike Powerbeats Pro 2 are the same as the regular Powerbeats Pro 2, except they have a two-tone design consisting of black and Nike's signature Volt neon green-yellow color. The headphones were released on March 20 in the U.S., Canada, Australia, the U.K., and a ...
Popular Stories
Apple today provided developers with the second betas of upcoming watchOS 26.5, tvOS 26.5, and visionOS 26.5 betas for testing purposes. The software comes two weeks after Apple released the first betas for each platform.
The software updates are available through the Settings app on each device, and because these are developer betas, a free developer account is required.
There's no word ...
Valve's Steam Link app, which is designed to let you stream games from your main gaming computer to another device, is coming to Apple Vision Pro.
The upcoming app for visionOS means users will be able to wirelessly stream games from Steam running on their Mac or PC to their Vision Pro headset, assuming the devices are on the same local network.
Prior to its official release, Valve is...
A new book by New York Times labor reporter Noam Scheiber argues that Apple's decade-long erosion of its retail workforce directly contributed to the disappointing launch of the Apple Vision Pro in early 2024 (via WIRED).
The book, Mutiny: The Rise and Revolt of the College-Educated Working Class, draws on interviews with Apple Store employees to document how staffing cuts, reduced training, ...