With the second beta of iOS 26.5, Apple is continuing to prepare for ads in the Apple Maps app. There's a new splash screen in the app that says it will display ads based on approximate location, current search terms, or a view of the map when searching. Ads will also be shown in the "Suggested Places" section that was added in the first beta.
Apple says that advertising information is not linked to an Apple Account to preserve user privacy, so ads viewed and interacted with will not be associated with an Apple Account. Data is not collected or stored by Apple and not shared with third parties, according to Apple.
Signs of ads in the Maps app were spotted in the first beta, but iOS 26.5 testers could start seeing ads with the second beta. It's not yet clear if Apple has just implemented the splash screen, or if ads are going to begin showing up in the near future.
Apple announced plans to introduce ads for the Maps app back in March, with ads set to roll out to the public "this summer." Apple plans to include ads in the Maps app on iPhone, iPad, and Mac in the United States and Canada.
Ads in Apple Maps will have an "Ad" label, much like ads in the App Store.
Tuesday September 8, 2026 10:47 am PDT by Joe Rossignol
Apple today released iOS 26.6.2 with a fix for "an issue that prevents downloading a software update over a cellular connection."
The minor software update is rolling out now for the iPhone 11 series and newer. To update your iPhone, open the Settings app and tap on General → Software Update. It might take a few minutes for the update to be visible to everyone.
iOS 26.6.2 arrives...
Tuesday September 1, 2026 1:58 pm PDT by Juli Clover
Apple Maps users in the United States will now see "Lake America" instead of "Lake Ontario" for the Great Lake on the border of Ontario and New York.
The updated name is currently rolling out to iPhone, iPad, and Mac users. The Maps app still has the Lake Ontario label for the body of water, but tapping it now says "Lake America." Apple will likely change the label in the next few hours....
Google Maps users in the U.S. will now see the name "Lake America" instead of "Lake Ontario" for the Great Lake that straddles the New York—Ontario border.
Google said it made this change in response to the U.S. Geographic Names Information System (GNIS) updating the name for "Lake Ontario" to "Lake America," following an executive order issued by U.S. President Donald Trump last week....
As much as Cook has been a good CEO for the most part, every now and then he falls back into COO mode and comes up with something that makes financial sense but that a good CEO should veto for the bigger picture of the brand and the customer experience.
Apple: "Everyone update to iOS 26.5!" Users: "Omg are we finally getting those AI features you promised 2 years ago?!" Apple: "Lol no. But you will be getting our awesome new ads in Maps!"
