Setapp Planning to Launch Alternative App Store for iOS in Europe

App subscription service Setapp today announced plans to launch an alternative app store for iOS and iPadOS in 2024.

Setapp Europe Feature 1
The European Union's Digital Markets Act (DMA), which came into effect on November 1, 2022, requires "gatekeeper" companies to open up their services and platforms to other companies and developers. The DMA will have a significant impact on Apple's platforms, and it could result in Apple being forced to make major changes to the ‌App Store‌, Messages, FaceTime, Siri, and more.

Apple is expected to be compelled to allow users to download apps from outside its official ‌App Store‌. Otherwise known as sideloading, the change would allow customers to download apps without needing to use the ‌App Store‌, which would mean developers wouldn't need to pay Apple's 15 to 30 percent fees.

Apple is believed to be planning to implement sideloading support in iOS 17 to comply with the new European regulations by next year. Apple must comply with the DMA or it risks fines of as much as 20 percent of its global revenue.

Setapp offers a large collection of Mac apps in a single subscription service. The company's new app store for iOS and iPadOS will ensure that users can access universal Setapp apps on other devices, as well as a range of apps new to the Setapp catalog from over 30 developers.

Users interested in being among the first to try Setapp's alternative app store once it is available can now sign up to a waiting list. It will be available in the European Union only.

Popular Stories

Apple Logo Zoomed

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
wwdc sans text feature

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Finder Siri Feature

Why Apple's iOS 26.4 Siri Upgrade Will Be Bigger Than Originally Promised

Friday February 6, 2026 3:06 pm PST by
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do. The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up. Upgraded Architecture The next-generation...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
iphone 17 pro dark blue 1

iPhone 18 Pro Max Rumored to Deliver Next-Level Battery Life

Friday February 6, 2026 5:14 am PST by
The iPhone 18 Pro Max will feature a bigger battery for continued best-in-class battery life, according to a known Weibo leaker. Citing supply chain information, the Weibo user known as "Digital Chat Station" said that the iPhone 18 Pro Max will have a battery capacity of 5,100 to 5,200 mAh. Combined with the efficiency improvements of the A20 Pro chip, made with TSMC's 2nm process, the...

Top Rated Comments

Spaceboi Scaphandre Avatar
33 months ago

re: DMA - I think that is a dumb move. I am not comfortable having a "side load" on my iPhone due to security issues.
Well it's a good thing YOU DON'T HAVE TO. Just like on Android it is completely optional. You don't want to sideload, you don't have to. Keep the toggle off and stick with the Apple App Store. But it's there if you want to ever change your mind and want to venture outside of the walled garden.
Score: 23 Votes (Like | Disagree)
sw1tcher Avatar
33 months ago

re: DMA - I think that is a dumb move. I am not comfortable having a "side load" on my iPhone due to security issues.
Yeah, this is a dumb move by the DMA. No iPhone user should be forced to get their apps from Setapp and....

Wait a second. You're not being forced to use Setapp. Or sideload. Or do anything. This is being provided as an option to Apple's App Store.

Option ('https://www.merriam-webster.com/dictionary/option'):
1. an act of choosing
2. the power or right to choose : freedom of choice
3. something that may be chosen: such as
a : an alternative course of action
b : an item that is offered in addition to or in place of standard equipment



Don't feel comfortable using Setapp? Don't use it, use the Apple App Store instead.

Crazy that consumers would complain about having more options.

Attachment Image
Score: 20 Votes (Like | Disagree)
Akrapovic Avatar
33 months ago

If you are in America, it won’t bother you then and you can stay nice and comfy. For us in Europe, this will provide greater flexibility and usability for our IOS devices.

Setapp are based in Cork in Ireland!! Yay!!!!
SetApp are Ukranian (they're MacPaw). The company is registered in Ireland for tax purposes.
Score: 18 Votes (Like | Disagree)
sw1tcher Avatar
33 months ago

Wrong. There's much more opportunities for fraud on mobile devices. There's much devices available. More verifications won't do it. Just watch fraud videos on YouTube. So much people are still clicking on email links. It's a business on itself.

Yes very true. Leave the Walled Garden at your own risk. I’ve heard one identity theft hack will negatively affect you and your credit for the rest of your life. No thanks!
I agree. Just look at all scam/fake apps and the fraud being perpetrated on the Google Play Store.

https://www.macrumors.com/2022/02/21/indie-developer-scam-clone-app-store/

https://www.macrumors.com/2021/02/09/scam-apps-ios-making-millions-revenue/

https://www.macrumors.com/2021/03/30/bitcoin-scam-app-costs-iphone-user-life-savings/

https://www.macrumors.com/2022/09/26/ios-app-store-ad-fraud/

https://www.macrumors.com/2021/03/18/apple-hit-with-lawsuit-from-developer

https://www.macrumors.com/2022/02/21/indie-developer-scam-clone-app-store/

https://www.macrumors.com/2021/04/07/developer-highlights-scam-apps-iap/


Oh, wait. This is Apple's App Store. ?
Score: 16 Votes (Like | Disagree)
iZac Avatar
33 months ago
I hope the UK is still considered part of ‘Europe
Score: 15 Votes (Like | Disagree)
Spaceboi Scaphandre Avatar
33 months ago
Forget Setapp. How about Cydia? I'd kill for Cydia to finally become a legit alternative app store, no longer requiring jailbreaking
Score: 13 Votes (Like | Disagree)