Setapp Planning to Launch Alternative App Store for iOS in Europe

App subscription service Setapp today announced plans to launch an alternative app store for iOS and iPadOS in 2024.

Setapp Europe Feature 1
The European Union's Digital Markets Act (DMA), which came into effect on November 1, 2022, requires "gatekeeper" companies to open up their services and platforms to other companies and developers. The DMA will have a significant impact on Apple's platforms, and it could result in Apple being forced to make major changes to the ‌App Store‌, Messages, FaceTime, Siri, and more.

Apple is expected to be compelled to allow users to download apps from outside its official ‌App Store‌. Otherwise known as sideloading, the change would allow customers to download apps without needing to use the ‌App Store‌, which would mean developers wouldn't need to pay Apple's 15 to 30 percent fees.

Apple is believed to be planning to implement sideloading support in iOS 17 to comply with the new European regulations by next year. Apple must comply with the DMA or it risks fines of as much as 20 percent of its global revenue.

Setapp offers a large collection of Mac apps in a single subscription service. The company's new app store for iOS and iPadOS will ensure that users can access universal Setapp apps on other devices, as well as a range of apps new to the Setapp catalog from over 30 developers.

Users interested in being among the first to try Setapp's alternative app store once it is available can now sign up to a waiting list. It will be available in the European Union only.

Popular Stories

Apple Logo Top Half

Early iOS 26 Software Leak Uncovers Dozens of Upcoming Apple Features

Monday December 15, 2025 3:05 pm PST by
Software from an iPhone prototype running an early build of iOS 26 leaked last week, giving us a glimpse at future Apple devices and iOS features. We recapped device codenames in our prior article, and now we have a list of some of the most notable feature flags that were found in the software code. In some cases, it's obvious what the feature flags are referring to, while some are more...
apple beta 26 lineup

Apple Leak Confirms Work on Foldable iPhone, AirTag 2, and Dozens More Devices

Monday December 15, 2025 2:05 pm PST by
Last week, details about unreleased Apple devices and future iOS features were shared by Macworld. This week, we learned where the information came from, plus we have more findings from the leak. As it turns out, an Apple prototype device running an early build of iOS 26 was sold, and the person who bought it shared the software. The OS has a version number of 23A5234w, and the first...
iPhone Top Left Hole Punch Face ID Feature Purple

iPhone 18 Pro Features Leaked in New Report, Including Under-Screen Face ID

Tuesday December 16, 2025 8:44 am PST by
Next year's iPhone 18 Pro and iPhone 18 Pro Max will be equipped with under-screen Face ID, and the front camera will be moved to the top-left corner of the screen, according to a new report from The Information's Wayne Ma and Qianer Liu. As a result of these changes, the report said the iPhone 18 Pro models will not have a pill-shaped Dynamic Island cutout at the top of the screen....
iOS 26

iOS 26.3 Beta 1 Features: What's New So Far

Monday December 15, 2025 4:23 pm PST by
Apple is testing iOS 26.3, the next version of iOS 26 that will launch around January. Since iOS 26.3's testing is happening over the holidays, it is a smaller update with fewer features than we've seen in prior betas. We've rounded up what's new so far, and we'll add to our list with subsequent betas if we come across any other features. Transfer to Android Apple is making it simpler...
Apple Foldable Thumb

Leak Reveals Foldable iPhone Details

Monday December 15, 2025 9:09 am PST by
The first foldable iPhone will feature a series of design and hardware firsts for Apple, according to details shared by the Weibo leaker known as Digital Chat Station. According to a new post, via machine translation, Apple is developing what the leaker describes as a "wide foldable" device, a term used to refer to a horizontally oriented, book-style foldable with a large internal display....
iOS 26

iOS 26.4 and iOS 27 Features Revealed in New Leak

Friday December 12, 2025 10:56 am PST by
Macworld's Filipe Espósito today revealed a handful of features that Apple is allegedly planning for iOS 26.4, iOS 27, and even iOS 28. The report said the features are referenced within the code for a leaked internal build of iOS 26 that is not meant to be seen by the public. However, it appears that Espósito and/or his sources managed to gain access to it, providing us with a sneak peek...
apple iphone air battery pack

Apple Aims to Boost Popularity of iPhone Air 2 in Two Ways

Tuesday December 16, 2025 11:06 am PST by
We have been covering iPhone 18 Pro, iPhone 17e, and iPhone Fold details from The Information's report about future iPhone models, and next up is the iPhone Air 2. The report says that Apple aims to make the iPhone Air 2 more attractive in two ways. First, Apple is apparently considering adding a second rear camera to the device, which would resolve a key limitation. The current iPhone...
apple music chatgpt

ChatGPT's Apple Music Integration Is Now Live

Wednesday December 17, 2025 3:50 pm PST by
There's now a dedicated Apple Music app for ChatGPT, which allows ChatGPT to make music recommendations and build playlists. Apple Music can be added to ChatGPT through the Settings section in the Mac app, website, or iOS app. Apple Music is listed under the apps option, and connecting to it requires signing in with your Apple Account for authorization purposes. ChatGPT can be used to...
maxresdefault

Apple Developing iMac Pro With M5 Max Chip

Tuesday December 16, 2025 7:30 am PST by
Apple is developing a high-end iMac featuring the M5 Max chip, according to information from leaked internal software. Subscribe to the MacRumors YouTube channel for more videos. The finding comes from leaked kernel debug kit files used by Apple engineers. These kernel debug kit files enumerate unreleased Apple hardware by internal identifiers, such as codenames and platform names, and they...

Top Rated Comments

Spaceboi Scaphandre Avatar
31 months ago

re: DMA - I think that is a dumb move. I am not comfortable having a "side load" on my iPhone due to security issues.
Well it's a good thing YOU DON'T HAVE TO. Just like on Android it is completely optional. You don't want to sideload, you don't have to. Keep the toggle off and stick with the Apple App Store. But it's there if you want to ever change your mind and want to venture outside of the walled garden.
Score: 23 Votes (Like | Disagree)
sw1tcher Avatar
31 months ago

re: DMA - I think that is a dumb move. I am not comfortable having a "side load" on my iPhone due to security issues.
Yeah, this is a dumb move by the DMA. No iPhone user should be forced to get their apps from Setapp and....

Wait a second. You're not being forced to use Setapp. Or sideload. Or do anything. This is being provided as an option to Apple's App Store.

Option ('https://www.merriam-webster.com/dictionary/option'):
1. an act of choosing
2. the power or right to choose : freedom of choice
3. something that may be chosen: such as
a : an alternative course of action
b : an item that is offered in addition to or in place of standard equipment



Don't feel comfortable using Setapp? Don't use it, use the Apple App Store instead.

Crazy that consumers would complain about having more options.

Attachment Image
Score: 20 Votes (Like | Disagree)
Akrapovic Avatar
31 months ago

If you are in America, it won’t bother you then and you can stay nice and comfy. For us in Europe, this will provide greater flexibility and usability for our IOS devices.

Setapp are based in Cork in Ireland!! Yay!!!!
SetApp are Ukranian (they're MacPaw). The company is registered in Ireland for tax purposes.
Score: 18 Votes (Like | Disagree)
sw1tcher Avatar
31 months ago

Wrong. There's much more opportunities for fraud on mobile devices. There's much devices available. More verifications won't do it. Just watch fraud videos on YouTube. So much people are still clicking on email links. It's a business on itself.

Yes very true. Leave the Walled Garden at your own risk. I’ve heard one identity theft hack will negatively affect you and your credit for the rest of your life. No thanks!
I agree. Just look at all scam/fake apps and the fraud being perpetrated on the Google Play Store.

https://www.macrumors.com/2022/02/21/indie-developer-scam-clone-app-store/

https://www.macrumors.com/2021/02/09/scam-apps-ios-making-millions-revenue/

https://www.macrumors.com/2021/03/30/bitcoin-scam-app-costs-iphone-user-life-savings/

https://www.macrumors.com/2022/09/26/ios-app-store-ad-fraud/

https://www.macrumors.com/2021/03/18/apple-hit-with-lawsuit-from-developer

https://www.macrumors.com/2022/02/21/indie-developer-scam-clone-app-store/

https://www.macrumors.com/2021/04/07/developer-highlights-scam-apps-iap/


Oh, wait. This is Apple's App Store. ?
Score: 16 Votes (Like | Disagree)
iZac Avatar
31 months ago
I hope the UK is still considered part of ‘Europe
Score: 15 Votes (Like | Disagree)
Spaceboi Scaphandre Avatar
31 months ago
Forget Setapp. How about Cydia? I'd kill for Cydia to finally become a legit alternative app store, no longer requiring jailbreaking
Score: 13 Votes (Like | Disagree)