EU: Facebook and Instagram's Infinite Scroll May Break Digital Rules - MacRumors
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EU: Facebook and Instagram's Infinite Scroll May Break Digital Rules

Meta has been warned by the European Commission that its endlessly scrolling Facebook and Instagram feeds may violate the EU's new Digital Services Act rules.

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In preliminary findings published on Friday, the Commission said that its investigation into features such as infinite scroll, autoplay, push notifications, and highly personalized recommender systems, found that Meta "did not adequately assess the risks of their addictive design on the physical and mental wellbeing of users, including minors and vulnerable adults."

From the press release:

These features fuel the user's urge to keep scrolling and shift the brain into 'autopilot mode,' contributing to unhealthy habits and compulsive use.

Moreover, Meta disregarded available information about the time minors spend on Instagram or Facebook at night and how the optimization of its different formats – such as reels and stories – could lead to excessive or compulsive use of the services.

The Commission additionally criticized Meta's risk mitigation measures, saying that the platforms' time management tools could be easily dismissed and don't meaningfully limit the time users spend on the services. It also found fault with Meta's parental controls, which the Commission said were "only effective if parents and guardians possess adequate technical expertise, as well as devote effort and time to understand them."

The Commission said that at this stage of its investigation, it believes Meta needs to make design changes to both Instagram and Facebook. These could include disabling addictive features such as autoplay and infinite scroll by default, introducing effective screen time breaks, and modifying its recommender system to make it less focused on driving engagement.

Meta on Friday said it disagreed with the Commission's findings, claiming they "don't accurately take into account the significant steps we've taken to protect teens."

The Commission said Meta now has the opportunity to exercise its right of defence by reviewing the documents in the investigation file and responding in writing to its preliminary findings. If those provisional conclusions are upheld, the company could face a fine of up to 6 percent of its global annual turnover.

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Top Rated Comments

Happy_John Avatar
15 weeks ago

Too much government
Too many tech companies ignoring responsibility for consequences caused by their products.
Score: 59 Votes (Like | Disagree)
15 weeks ago

I'm going to get hate for this but this just shows how out of touch the EU is:

"did not adequately assess the risks of their addictive design on the physical and mental wellbeing of users, including minors and vulnerable adults."

While I know addictive design is a thing, you can't expect every app maker out there to do some kind of risk assessment, it's just ridiculous to even think about it. The onus is on the end user to regulate themselves with whatever hobby they have.
The problem is Meta’s internal ethics groups has documented the addictive nature of the way the endless scroll is designed.

That’s why people compare it to the time when tabbaco company’s knew about the cancer risks but buried the results of their studies and instead kept pushing cigarette.
Score: 51 Votes (Like | Disagree)
bodhisattva Avatar
15 weeks ago
One look around and all you see is people doom scrolling all day. We have to be so careful with our teens or they would scroll all day on various social media.
Score: 41 Votes (Like | Disagree)
Leobreaker Avatar
15 weeks ago
I do think parents have a responsibility in these things, but I am thrilled with how much the EU is stepping up to make companies responsible for these addictive platforms. I hope one day we get as many warnings/labels/restrictions on social media as tobacco companies must legally display and show. I, for one, have tried my best to restrict screen time and social media usage, and even as an adult, still find myself in a fight with screen time!
Score: 38 Votes (Like | Disagree)
Happy_John Avatar
15 weeks ago

I'm going to get hate for this but this just shows how out of touch the EU is:

"did not adequately assess the risks of their addictive design on the physical and mental wellbeing of users, including minors and vulnerable adults."

While I know addictive design is a thing, you can't expect every app maker out there to do some kind of risk assessment, it's just ridiculous to even think about it. The onus is on the end user to regulate themselves with whatever hobby they have.
That's misrepresenting the argument. Meta is NOT "every app maker" and Meta very much have the resources to be obliged to do adequate risk assessment.

By your logic, we should actively market and sell cigarettes, alcohol, pornography and firearms to children, because, as you say, the "onus is on the end user to regulate themselves with whatever hobby they have".
Score: 37 Votes (Like | Disagree)
15 weeks ago
Companies have the urge to design products that create as much profit as possible. (That is their "job".)

Societies have the right and the OBLIGATION to protect themselves from the harm these products can cause.
And they also have the right to make the companies pay for the harm that they caused.
Score: 27 Votes (Like | Disagree)
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