Apple Retail Stores to Offer Customers Home Delivery Option

Apple retail store staff will soon be able to offer customers home delivery during the ordering process, rather than them having to carry purchased products home.

Apple Store Vancouver Canada
Writing in his latest Power On newsletter, Bloomberg's Mark Gurman reports that the EasyPay machines Apple salespeople use when processing in-store product purchases are set to include an option for home shipping for the first time.

Not only will the new option make it more convenient for shoppers buying bulky products like an iMac or Mac Pro, it also means that if an item is out of stock, the store can still book the sale and avoid situations where customers leave empty-handed to look elsewhere.

Currently, Apple store staff are only able to help customers order larger or out-of-stock products online via Apple's website using a shop floor demo Mac or iPad, or by going onto the web themselves using their EasyPay device.

Gurman believes the new option could be effective in reducing the physical space required for stock in future stores. He also suggests the move could aid Apple's retail sales strategy for its Vision Pro headset, which will be complicated by the many different custom combinations of head bands, light seals, and prescription lens inserts.

If any aspect of the customer's required Vision Pro setup is out of stock at the store, the missing part can be shipped directly to them, thereby avoiding a potential no-sale.

According to a memo sent to retail store staff, the new program is called EasyPay Online Ordering and will roll out in early August.

Top Rated Comments

Yebubbleman Avatar
10 weeks ago
Screw home delivery, I want that cool shirt/bag/whateveritis that the pictured customer has in this photo!
Score: 7 Votes (Like | Disagree)
k1121j Avatar
10 weeks ago
For me I go to the store to have it now. It would be a no sale for me.
Score: 7 Votes (Like | Disagree)
F23 Avatar
10 weeks ago
feels like this should have been offered a long time ago
Score: 5 Votes (Like | Disagree)
jlc1978 Avatar
10 weeks ago

This is odd. Apple already offer delivery, and now they want to offer in store shoppers home delivery of their in store purchases. If you’re going to buy a big computer then take a strong companion to carry the damned thing home.
I would guess some people will like the option of seeing the product but not having to lug it around while shopping or dragging it to their car.

Also, “if an item is out of stock, the store can still book the sale and avoid situations where customers leave empty-handed to look elsewhere…” you mean ‘give us your money and we’ll get back to you? No deal banana peel. You ain’t got stock, you ain’t getting my money.
I get it because if I go to a store I want to walk out with my purchase, otherwise I'd order from Amazon.

The flip side is it saves having to go to another store or several in search of a product. Some people may prefer that option; to each his own.

Tell your inventory guy to do his job better.
If you never are out of stock your inventory person may not be doing their job. Having enough stock to satisfy every sale means have a lot of stuff sitting on the shelves longer than necessary, and thus your carrying costs are higher, so sometimes not having a product is more profitable than having it.

I guess that makes sense if it’s expensive and or large. And you want to see the product in person first and discuss it with Apple sales staff. Not everyone buys blindly off the internet.
Exactly. How often have you seen the comment that someone goes into a store to look at it and then buys it from Amazon because it's cheaper? Many people want to see something before they buy, especially something as expensive as a computer; or they want help deciding between several options.
Score: 5 Votes (Like | Disagree)
TIMO_737 Avatar
10 weeks ago

Definitely a nice option and would cut down on the shipping-carrier related theft that I had to deal with once upon a time. (it was signed for and then stolen by the driver) Been doing in store pickup ever since whenever possible.

Also, post covid, carriers are just leaving packages out on the door stop, regardless of value without even knocking
Exactly. I buy my products in store because home delivery is always a mess. Delivery guy arrives just when not at home and leaves $$$ at the door for any one to take it. Package completely destroyed. Package missing for a couple of days. I don’t like the idea of “could be effective in reducing the physical space required for stock in future stores.”. If this means stock is gonna be lower at stores it’s going the wrong way. People that want to get stuff delivered at home won’t even visit the store in most cases.
Score: 4 Votes (Like | Disagree)
The Cockney Rebel Avatar
10 weeks ago
This is nothing new.

When I bought my iMac, in 2008 (from the Regent Street store) it was delivered from the store on the same day.
Score: 4 Votes (Like | Disagree)

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