Netflix Gains Six Million Subscribers After Password Sharing Crackdown

Netflix earlier this year began cracking down on password sharing in the United States and other countries, and the effort has been successful, the company said today. Netflix gained 5.9 million new global subscribers in the second quarter of 2023, including more than one million in the U.S. and Canada, according to its most recent earnings report [PDF].

Netflix Smaller 2
Based on these results, Netflix will now roll out paid sharing to "almost all" remaining countries where the new policies have not yet been enacted. Netflix eliminated multi-household password sharing in the United States in May, a move that immediately caused signups to surge.

According to Netflix, revenue is up in every region where paid sharing was introduced, and sign-ups have exceeded cancelations. The company saw revenue growth of 2.7 percent year over year. Going forward, Netflix expects revenue growth to accelerate further as it begins to see the full benefits of paid sharing and additional adoption of its ad-supported plan.

For years, Netflix allowed subscribers to share their accounts with people outside of their direct household, but that is no longer allowed. All people who access a Netflix account must live in the same location, with Netflix restricting access based on IP and other location data. Netflix provided tools to allow those sharing accounts to sign up for their own accounts.

Netflix claimed that more than 100 million households were sharing accounts, impacting its ability to "invest in and improve Netflix" for paying members.

Tag: Netflix

Popular Stories

Apple Watch Ultra Night Mode Screen

Apple Watch Ultra 3 Launching Later This Year With Two Key Upgrades

Wednesday July 2, 2025 1:13 pm PDT by
The long wait for an Apple Watch Ultra 3 appears to be nearly over, and it is rumored to feature both satellite connectivity and 5G support. Apple Watch Ultra's existing Night Mode In his latest Power On newsletter, Bloomberg's Mark Gurman said that the Apple Watch Ultra 3 is on track to launch this year with "significant" new features, including satellite connectivity, which would let you...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Max Battery Capacity Leaked

Thursday July 3, 2025 5:40 am PDT by
The iPhone 17 Pro Max will feature the biggest ever battery in an iPhone, according to the Weibo leaker known as "Instant Digital." In a new post, the leaker listed the battery capacities of the iPhone 11 Pro Max through to the iPhone 16 Pro Max, and added that the iPhone 17 Pro Max will feature a battery capacity of 5,000mAh: iPhone 11 Pro Max: 3,969mAh iPhone 12 Pro Max: 3,687mAh...
iPhone 17 Pro Lower Logo Magsafe

iPhone 17 Pro's New MagSafe Design Revealed in Leaked Photo

Wednesday July 2, 2025 8:37 am PDT by
The upcoming iPhone 17 Pro and iPhone 17 Pro Max are rumored to have a slightly different MagSafe magnet layout compared to existing iPhone models, and a leaked photo has offered a closer look at the supposed new design. The leaker Majin Bu today shared a photo of alleged MagSafe magnet arrays for third-party iPhone 17 Pro cases. On existing iPhone models with MagSafe, the magnets form a...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 14 New Features

Friday July 4, 2025 1:05 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
airpods pro 2

AirPods Pro 3 to Help Maintain Apple's Place in Earbud Market Amid Increasing Low-Cost Competition

Thursday July 3, 2025 7:25 am PDT by
Apple's position as the dominant force in the global true wireless stereo (TWS) earbud market is expected to continue through 2025, according to Counterpoint Research. The forecast outlines a 3% year-over-year increase in global TWS unit shipments for 2025, signaling a transition from rapid growth to a more mature phase for the category. While Apple is set to remain the leading brand by...
Wi Fi WiFi General Feature

iOS 26 Adds a Useful New Wi-Fi Feature to Your iPhone

Wednesday July 2, 2025 6:36 am PDT by
iOS 26 and iPadOS 26 add a smaller yet useful Wi-Fi feature to iPhones and iPads. As spotted by Creative Strategies analyst Max Weinbach, sign-in details for captive Wi-Fi networks are now synced across iPhones and iPads running iOS 26 and iPadOS 26. For example, while Weinbach was staying at a Hilton hotel, his iPhone prompted him to fill in Wi-Fi details from his iPad that was already...
iOS 18

Apple Releases Second iOS 18.6 Public Beta

Tuesday July 1, 2025 10:19 am PDT by
Apple today seeded the second betas of upcoming iOS 18.6 and iPadOS 18.6 updates to public beta testers, with the betas coming just a day after Apple provided the betas to developers. Apple has also released a second beta of macOS Sequoia 15.6. Testers who have signed up for beta updates through Apple's beta site can download iOS 18.6 and iPadOS 18.6 from the Settings app on a compatible...

Top Rated Comments

Apple Fan 2008 Avatar
26 months ago
They seem to forget this...

Attachment Image
Score: 53 Votes (Like | Disagree)
GizmoDVD Avatar
26 months ago
But MacRumor posters said they would go out of business!
Score: 41 Votes (Like | Disagree)
Baritone_Guy Avatar
26 months ago

Yeah, sure they did! ?
You realize this was in the earnings report right? Lying about something like this would have serious repercussions with the SEC.

As for me, I am one of those in the numbers. I set my friend up with one of the cheaper accounts and spun off his profile.
Score: 25 Votes (Like | Disagree)
sw1tcher Avatar
26 months ago

Something is not right.

How do we know these are real subscribers? Could be the bot accounts. Someone needs to audit Netflix.
You're telling me people are going to create a bunch of fake accounts just so they can pay Netflix $$$ and then not use the accounts?



Attachment Image
Score: 25 Votes (Like | Disagree)
O.N.Y.X Avatar
26 months ago
Netflix to customer: Account sharing is now forbidden, go stand in the corner!

Customer to Netflix: Deepest apologies, please accept more subscriptions as compensation.
Score: 19 Votes (Like | Disagree)
Stromos Avatar
26 months ago

But MacRumor posters said they would go out of business!
Just because they got a ton of people paying the bare minimum for service when people like me cancelled my 12 year old 4K plan isn't exactly a win in the long run. That's how businesses do it. Hey we got 6 million new people to sign up! How many quit and what service level? No comment.
Score: 15 Votes (Like | Disagree)