iOS 17 Can Automatically Remove Tracking Parameters From URLs in Safari, Messages, and Mail

Starting with iOS 17, iPadOS 17, and macOS Sonoma, Safari automatically removes tracking parameters from URLs while in Private Browsing Mode, in order to prevent cross-website tracking. When a tracking parameter is detected while browsing or copying a link, Apple says Safari strips the identifying components of the URL, while leaving the rest intact. The links will still work as expected, but will no longer have unique identifiers.

safari icon blue banner
Apple calls this new feature Advanced Tracking and Fingerprinting Protection, and it also works for links shared in the Messages and Mail apps. It can even be enabled for regular Safari browsing. On the iPhone, open the Settings app, tap Safari → Advanced → Advanced Tracking and Fingerprinting Protection, and select All Browsing. Users can also turn off the feature in this menu if they prefer not to use it at all.

In a WWDC 2023 video for developers, Apple shared an example of a URL before and after the tracking parameters are removed. The original URL has a unique "click_id" parameter that advertisers can use to track a user's activity across websites. Safari automatically removes this parameter to protect the user's privacy.

Safari Link Tracking Prevention
iOS 17 and macOS Sonoma will be released later this year, and are currently available in beta for users with an Apple developer account.

Related Roundups: iOS 17, iPadOS 17, macOS Sonoma
Tag: Safari
Related Forums: iOS 17, iPadOS 17, macOS Sonoma

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Top Rated Comments

macsplusmacs Avatar
12 months ago
So happy about this.

Hopefully, this cuts way down "super" cookie logic that the advertisers are using.

I mean, abusing.
Score: 66 Votes (Like | Disagree)
Seoras Avatar
12 months ago
Great, saves me editing them out when I paste them into my nav window.
FB continuing to get a hammering from Apple.
No wonder Zuckeberg keeps a VR head set over his head most of the day.
Score: 49 Votes (Like | Disagree)
jlc1978 Avatar
12 months ago
A great idea. No doubt some companies will claim this is "anti-competitive," a flagrant abiuse of Apple's market power, and will lead to anarchy, death, destruction lower profits unless the government steps in and forces Apple stop this dangerous practice...
Score: 38 Votes (Like | Disagree)
fer_schez Avatar
12 months ago
*All browsing, not just private browsing.

Attachment Image
Score: 36 Votes (Like | Disagree)
Apple Fan 2008 Avatar
12 months ago
Good, more privacy features are always nice to see.
Score: 36 Votes (Like | Disagree)
maxfromdenmark Avatar
12 months ago
This is something I do appreciate.
Score: 34 Votes (Like | Disagree)