iOS 17 Can Automatically Remove Tracking Parameters From URLs in Safari, Messages, and Mail

Starting with iOS 17, iPadOS 17, and macOS Sonoma, Safari automatically removes tracking parameters from URLs while in Private Browsing Mode, in order to prevent cross-website tracking. When a tracking parameter is detected while browsing or copying a link, Apple says Safari strips the identifying components of the URL, while leaving the rest intact. The links will still work as expected, but will no longer have unique identifiers.

safari icon blue banner
Apple calls this new feature Advanced Tracking and Fingerprinting Protection, and it also works for links shared in the Messages and Mail apps. It can even be enabled for regular Safari browsing. On the iPhone, open the Settings app, tap Safari → Advanced → Advanced Tracking and Fingerprinting Protection, and select All Browsing. Users can also turn off the feature in this menu if they prefer not to use it at all.

In a WWDC 2023 video for developers, Apple shared an example of a URL before and after the tracking parameters are removed. The original URL has a unique "click_id" parameter that advertisers can use to track a user's activity across websites. Safari automatically removes this parameter to protect the user's privacy.

Safari Link Tracking Prevention
iOS 17 and macOS Sonoma will be released later this year, and are currently available in beta for users with an Apple developer account.

Tag: Safari
Related Forums: iOS 17, iPadOS 17, macOS Sonoma

Popular Stories

Generic iOS 18

iOS 18.1 With Apple Intelligence: New Features, Release Date, and More

Thursday October 10, 2024 8:26 am PDT by
iOS 18.1 will be released to the public in the coming weeks, and the software update introduces the first Apple Intelligence features for the iPhone. Below, we outline when to expect iOS 18.1 to be released. iOS 18.1: Apple Intelligence Features Here are some of the key Apple Intelligence features in the iOS 18.1 beta so far: A few Siri enhancements, including improved understanding...
16 pro

iPhone 17 Pro Models Rumored to Introduce These 5 New Features

Friday October 11, 2024 8:55 am PDT by
While the iPhone 16 series was released just a few weeks ago, there are already many rumored features for the iPhone 17 models, and especially for the Pro models. Below, we recap five key new features rumored for the iPhone 17 Pro and Pro Max so far: 24MP front camera for all iPhone 17 models: All four iPhone 17 models will feature an upgraded 24-megapixel front-facing camera, according...
Generic iOS 18 Feature Real Mock

Apple Stops Signing iOS 18.0

Thursday October 10, 2024 12:10 pm PDT by
Apple today stopped signing iOS 18.0, preventing iPhone users who have upgraded to iOS 18.0.1 from downgrading to iOS 18. Apple released iOS 18.0.1 a week ago on October 3. It is not unusual for Apple to stop signing older versions of iOS within a week or two after a new version of iOS is released. When Apple stops signing an update, it can no longer be installed on an iPhone due to a...
When Will Apple Launch More M4 Macs Feature

Will Apple Release M4 Macs Soon? Here's What the Latest Rumors Say

Thursday October 10, 2024 6:22 am PDT by
Apple often releases new Macs in the fall, but we are still waiting for official confirmation that the company has similar plans this year. We're approaching the middle of October now, and if Apple plans to announce new Macs before the holidays, recent history suggests it will happen this month. Here's what we know so far. As of writing this, it's been 220 days since Apple released a new...
iPhone 17 Slim Feature Single Camera 2

10 Reasons to Wait for Next Year's iPhone 17

Tuesday October 8, 2024 5:45 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different – already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
space black mbp

Apple Potentially Facing Worst Leak Since iPhone 4 Was Left in a Bar

Monday October 7, 2024 3:03 pm PDT by
Alleged photos and videos of an unannounced 14-inch MacBook Pro with an M4 chip continue to surface on social media, in what could be the worst product leak for Apple since an employee accidentally left an iPhone 4 prototype at a bar in California in 2010. The latest video of what could be a next-generation MacBook Pro was shared on YouTube Shorts today by Russian channel Romancev768, just...
ios 18 1 make primary

iOS 18.1 Includes Option to Set 'Primary' Email Address and Change iCloud Email

Friday October 11, 2024 3:55 pm PDT by
In iOS 18.1, there is a new option to set a "Primary" email address in the Settings app, which means it is easier to change the main email address associated with your Apple Account. The Primary email address is the one that is visible to other people when collaborating on and sharing documents, sending calendar invites, and more. Apple did not previously make it easy to change an Apple...
iPad mini review thumb

iPad Mini 7 Coming Next Month: What to Expect

Tuesday October 8, 2024 6:16 am PDT by
Rumors strongly suggest Apple will release the seventh-generation iPad mini in November, nearly three years after the last refresh. Here's a roundup of what we're expecting from the next version of Apple's small form factor tablet, based on the latest rumors and reports. Design and Display The new iPad mini is likely to retain its compact 8.3-inch display and overall design introduced with...

Top Rated Comments

macsplusmacs Avatar
17 months ago
So happy about this.

Hopefully, this cuts way down "super" cookie logic that the advertisers are using.

I mean, abusing.
Score: 66 Votes (Like | Disagree)
Seoras Avatar
17 months ago
Great, saves me editing them out when I paste them into my nav window.
FB continuing to get a hammering from Apple.
No wonder Zuckeberg keeps a VR head set over his head most of the day.
Score: 49 Votes (Like | Disagree)
jlc1978 Avatar
17 months ago
A great idea. No doubt some companies will claim this is "anti-competitive," a flagrant abiuse of Apple's market power, and will lead to anarchy, death, destruction lower profits unless the government steps in and forces Apple stop this dangerous practice...
Score: 38 Votes (Like | Disagree)
fer_schez Avatar
17 months ago
*All browsing, not just private browsing.

Attachment Image
Score: 36 Votes (Like | Disagree)
Apple Fan 2008 Avatar
17 months ago
Good, more privacy features are always nice to see.
Score: 36 Votes (Like | Disagree)
maxfromdenmark Avatar
17 months ago
This is something I do appreciate.
Score: 34 Votes (Like | Disagree)