Apple's WWDC 2023 Animated 'AR Experience' Now Live
Ahead of Apple's keynote event at WWDC on Monday, June 5, the company's annual "AR experience" easter egg is now available.

Apple's imagery for WWDC 2023 has a bubble-like theme that emphasizes the colors of iridescent thin film interference. The AR experience shows an Apple logo-shaped bubble that animates clockwise with the date of June 5, 2023 in the center.
To view the AR experience, open up the Apple Events website on an iPhone or iPad and tap on "View the AR experience." From there, you can scan the area around you to see the logo in real time, or view it in "Object" mode to get a clearer picture of what it looks like without having to navigate your physical environment.
Apple's event will begin at 10:00 a.m. Pacific Time on Monday, June 5. In addition to being streamed on YouTube, the event can be watched through the events webpage and in the Apple TV app. If you're unable to watch, you can tune in to the MacRumors live blog on the site or follow along with our MacRumorsLive Twitter account.
Popular Stories
Apple plans to release an iPhone 17e and an iPad Air with an M4 chip "in the coming weeks," according to the latest word from Bloomberg's Mark Gurman.
"Apple retail employees say that inventory of the iPhone 16e has basically dried out and the iPad Air is seeing shortages as well," said Gurman. "I've been expecting new versions of both (iPhone 17e and M4 iPad Air) in the coming weeks."...
Apple plans to launch a rebranded "Sales Coach" app on the iPhone and iPad later this month, according to a source familiar with the matter.
"Sales Coach" will arrive as an update to Apple's existing "SEED" app, and it will continue to provide sales tips and training resources to Apple Store and Apple Authorized Reseller employees around the world. For example, there are articles and videos...
While the iPhone 18 Pro and iPhone 18 Pro Max are still seven months away, an analyst has revealed five new features the devices will allegedly have.
Rumored color options for the iPhone 18 Pro models
In a research note with investment firm GF Securities on Thursday, analyst Jeff Pu outlined the following upgrades for the iPhone 18 Pro models:
Smaller Dynamic Island: It has been rumored...
Apple has a long list of new products rumored for 2026, including a series of home products that will see the company establishing more of a presence in the smart home space. Robots are on the horizon for 2027, but the 2026 releases will be a little tamer.
HomePod mini
We're expecting a new HomePod mini 2 to launch at any time. Apple isn't going to update the device's design, but we could...
Apple is planning to launch new MacBook Pro models as soon as early March, but if you can, this is one generation you should skip because there's something much better in the works.
We're waiting on 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips, with few changes other than the processor upgrade. There won't be any tweaks to the design or the display, but later this...